Ford Motor Company U.S. Sales Decrease 2.1 Percent To 209,897 Units In August 2017

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Ford and Lincoln dealers in the United States delivered 209,897 new vehicles in August 2017, a 2.1 percent decrease compared to August 2016. Ford brand sales decreased 2.0 percent to 201,189 units while Lincoln sales decreased 5.8 percent to 8,708 units.

“We continue to see customers choosing high trim-level F-Series trucks for Super Duty and with new 2018 F- 150 orders”, said vice president of U.S. Marketing, Sales and Service Mark LaNeve. “We are seeing high demand overall for our F-Series lineup this year, outpacing full-size truck segment growth 2 to 1 with a 15 percent increase for August.”

Ford Motor Company U.S. August 2017 Sales Notes

FoMoCo sales overview:

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Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 2.1 percent to 209,897 units:
    • Retail sales decreased 2.7 percent to 164,067 vehicles
    • Fleet sales, including daily rental, commercial and government segments, decreased 0.2 percent to 45,830 units:
      • Daily rental deliveries accounted for 2.1 percent of total sales, down 2.3 percentage points
      • Commercial deliveries accounted for 12.8 percent of total sales, up 12.0 percentage points
      • Government deliveries accounted for 6.9 percent of total sales, up 1.0 percentage points
    • Truck sales increased 9.3 percent to 96,619 units
    • SUV sales decreased 11.3 percent to 65,626 units
    • Car sales decreased 8.6 percent to 47,652 units

Average Transaction Prices (ATPs):

  • Ford Motor Company did not disclose ATPs for August but did report a $3,400 increase in F-Series ATPs to $45,000 per vehicle versus August 2016 to $45,600 per vehicle

Inventory:

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  • Gross stock August month-end inventory, which includes in-transit and dealer stock, was 630,801 units for an 81-days supply, representing:
    • An increase of 13,977 units from the 616,824 units at the end of July 2017
    • A decrease of 9,166 units from the 639,967 units at the end of August 2016
    • An increase of 4 days from the 77 days supply at the end of July 2017
    • An increase of 3 days from the 78 days supply at the end of August 2016
  • On-the-ground August month-end inventory was 518,554 units for a 67-day supply, representing:
    • A decrease of 12,776 units from the 531,330 units at the end of July 2017
    • A decrease of 16,564 units from the 535,118 units at the end of August 2016
    • An increase of 1 day from the 66 days supply at the end of July 2017
    • An increase of 2 days from the 65 days supply at the end of August 2016

Ford sales decreased 2.0 percent to 201,189 units:

  • Ford C-Max sales increased 8.07 percent to 1,714 units
  • Ford E-Series sales increased 3.77 percent to 4,894 units
  • Ford Edge sales decreased 3.27 percent to 10,838 units
  • Ford Escape sales decreased 15.79 percent to 23,631 units
  • Ford Expedition sales decreased 50.76 percent to 2,819 units, with a 7.1 percent increase at retail
    • The overall decline in Expedition sales volume is the result of fleet order timing
  • Ford Explorer sales decreased 0.92 percent to 18,125 units, with a 6.1 percent increase at retail
    • About 35 percent of Explorer retail sales were comprised of high series Limited, Sport and Platinum models
    • The model continues to grow in the coast markets, with Boston sales increase 10 percent, Philadelphia up 21 percent and New York up 18 percent
    • The overall decline in Explorer sales volume is the result of fleet order timing
  • Ford F-Series sales increased 15.03 percent to 77,007 units
    • August marked the start of sales for the new 2018 Ford F-150, with 54 percent of customers requesting Lariat, King Ranch, Platinum and Limited trim trucks with 88 percent in SuperCrew and almost 60 percent equipped with the 3.5L EcoBoost V-6 engine
    • Demand remains strong for high trim-level F-Series Super Duty trucks, with Lariat, King Ranch, and Platinum accounting for 53 percent or retail sales during the month. This, together, with demand for Raptor, resulted in a $3,400 gain in F-Series average transaction prices versus 2016, which is now $45,600 per vehicle
    • Average Transaction Prices for F-Series Super Duty totaled over $55,000 per truck, a $5,500 increase. This is $7,000 more than the average transaction pricing of the luxury segment, at $48,000.
  • Ford Fiesta sales decreased 14.13 percent to 4,247 units
  • Ford Flex sales increased 3.67 percent to 1,895 units
  • Ford Focus sales increased 9.16 percent to 12,850 units
  • Ford Fusion sales decreased 8.79 percent to 17,378 units
  • Ford GT sales totaled 13 units
  • Ford Heavy Trucks sales decreased 18.95 percent to 868 units
  • Ford Mustang sales decreased 33.31 percent to 5,535 units
  • Ford Police Interceptor Sedan sales decreased 18.01 percent to 724 units
  • Ford Police Interceptor Utility sales decreased 2.38 percent to 2,622 units
  • Ford Taurus sales decreased 13.91 percent to 2,179 units
  • Ford Transit sales decreased 15.18 percent to 10,172 units
  • Ford Transit Connect sales increased 0.88 percent to 3,678 units

Lincoln sales decreased 5.8 percent to 8,708 units:

  • Lincoln Continental sales totaled 816 units
  • Lincoln MKC sales decreased 4.41 percent to 2,343 units
  • Lincoln MKS sales decreased 88.92 percent to 36 units
  • Lincoln MKT sales decreased 16.85 percent to 227 units
  • Lincoln MKX sales decreased 10.29 percent to 2,371 units
  • Lincoln MKZ sales decreased 21.57 percent to 2,160 units
  • Lincoln Navigator sales decreased 5.27 percent to 755 units, with a 4.4 percent increase at retail
    • The overall decline in Navigator sales volume is the result of fleet order timing
    • The all-new Navigator arrives at dealerships later this year
    • Current orders show strong demand for the high-series Navigator, with over 75 percent comprised of Black Label and Reserve — the two highest trim levels in the Lincoln lineup

In the first eight months of 2017, Ford Motor Company sales decreased 4.1 percent to 1,711,211 units.

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Sales Results - August 2017 - USA - Ford

MODELAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
C-MAX+8.07% 1,7141,586-10.01%12,348 13,721
E-SERIES+3.77% 4,8944,716-0.82%35,824 36,122
EDGE-3.27% 10,83811,204+0.54%93,251 92,754
ESCAPE-15.79% 23,63128,061-0.67%208,303 209,699
EXPEDITION-50.76% 2,8195,725-4.80%37,553 39,446
EXPLORER-0.92% 18,12518,294+5.50%155,349 147,246
F-SERIES+15.03% 77,00766,946+9.19%576,334 527,847
FIESTA-14.13% 4,2474,946-6.27%32,409 34,577
FLEX+3.67% 1,8951,828-2.73%15,018 15,440
FOCUS+9.16% 12,85011,772-13.04%112,076 128,889
FUSION-8.79% 17,37819,052-27.07%138,489 189,892
GT* 13**42 *
HEAVY TRUCKS-18.95% 8681,071-16.66%8,467 10,160
MUSTANG-33.31% 5,5358,299-30.29%56,349 80,829
POLICE INTERCEPTOR SEDAN-18.01% 724883-13.49%5,548 6,413
POLICE INTERCEPTOR UTILITY-2.38% 2,6222,686+2.02%22,478 22,033
TAURUS-13.91% 2,1792,531-2.18%23,924 24,456
TRANSIT-15.18% 10,17211,993-21.13%80,292 101,808
TRANSIT CONNECT+0.88% 3,6783,646-25.14%23,237 31,039
FORD TOTAL-1.97% 201,189205,239-4.38%1,637,291 1,712,371

Sales Results - August 2017 - USA - Lincoln

MODELAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CONTINENTAL* 816**8,020 *
MKC-4.41% 2,3432,451+7.41%17,937 16,700
MKS-88.92% 36325-96.25%153 4,083
MKT-16.85% 227273-20.82%2,130 2,690
MKX-10.29% 2,3712,643-0.46%20,295 20,388
MKZ-21.57% 2,1602,754-7.42%18,901 20,415
NAVIGATOR-5.27% 755797-11.93%6,484 7,362
LINCOLN TOTAL-5.79% 8,7089,243+3.19%73,920 71,638

Sales Results - August 2017 - USA - FMC Totals

BRANDAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
FORD TOTAL-1.97% 201,189205,239-4.38%1,637,291 1,712,371
LINCOLN TOTAL-5.79% 8,7089,243+3.19%73,920 71,638
FMC USA TOTAL-2.14% 209,897214,482-4.08%1,711,211 1,784,009

About The Numbers

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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