Ford and Lincoln dealers in the United States delivered 209,897 new vehicles in August 2017, a 2.1 percent decrease compared to August 2016. Ford brand sales decreased 2.0 percent to 201,189 units while Lincoln sales decreased 5.8 percent to 8,708 units.
“We continue to see customers choosing high trim-level F-Series trucks for Super Duty and with new 2018 F- 150 orders”, said vice president of U.S. Marketing, Sales and Service Mark LaNeve. “We are seeing high demand overall for our F-Series lineup this year, outpacing full-size truck segment growth 2 to 1 with a 15 percent increase for August.”
Ford Motor Company U.S. August 2017 Sales Notes
FoMoCo sales overview:
Sales types:
- Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 2.1 percent to 209,897 units:
- Retail sales decreased 2.7 percent to 164,067 vehicles
- Fleet sales, including daily rental, commercial and government segments, decreased 0.2 percent to 45,830 units:
- Daily rental deliveries accounted for 2.1 percent of total sales, down 2.3 percentage points
- Commercial deliveries accounted for 12.8 percent of total sales, up 12.0 percentage points
- Government deliveries accounted for 6.9 percent of total sales, up 1.0 percentage points
- Truck sales increased 9.3 percent to 96,619 units
- SUV sales decreased 11.3 percent to 65,626 units
- Car sales decreased 8.6 percent to 47,652 units
Average Transaction Prices (ATPs):
- Ford Motor Company did not disclose ATPs for August but did report a $3,400 increase in F-Series ATPs to $45,000 per vehicle versus August 2016 to $45,600 per vehicle
Inventory:
- Gross stock August month-end inventory, which includes in-transit and dealer stock, was 630,801 units for an 81-days supply, representing:
- An increase of 13,977 units from the 616,824 units at the end of July 2017
- A decrease of 9,166 units from the 639,967 units at the end of August 2016
- An increase of 4 days from the 77 days supply at the end of July 2017
- An increase of 3 days from the 78 days supply at the end of August 2016
- On-the-ground August month-end inventory was 518,554 units for a 67-day supply, representing:
- A decrease of 12,776 units from the 531,330 units at the end of July 2017
- A decrease of 16,564 units from the 535,118 units at the end of August 2016
- An increase of 1 day from the 66 days supply at the end of July 2017
- An increase of 2 days from the 65 days supply at the end of August 2016
Ford sales decreased 2.0 percent to 201,189 units:
- Ford C-Max sales increased 8.07 percent to 1,714 units
- Ford E-Series sales increased 3.77 percent to 4,894 units
- Ford Edge sales decreased 3.27 percent to 10,838 units
- Ford Escape sales decreased 15.79 percent to 23,631 units
- Ford Expedition sales decreased 50.76 percent to 2,819 units, with a 7.1 percent increase at retail
- The overall decline in Expedition sales volume is the result of fleet order timing
- Ford Explorer sales decreased 0.92 percent to 18,125 units, with a 6.1 percent increase at retail
- About 35 percent of Explorer retail sales were comprised of high series Limited, Sport and Platinum models
- The model continues to grow in the coast markets, with Boston sales increase 10 percent, Philadelphia up 21 percent and New York up 18 percent
- The overall decline in Explorer sales volume is the result of fleet order timing
- Ford F-Series sales increased 15.03 percent to 77,007 units
- August marked the start of sales for the new 2018 Ford F-150, with 54 percent of customers requesting Lariat, King Ranch, Platinum and Limited trim trucks with 88 percent in SuperCrew and almost 60 percent equipped with the 3.5L EcoBoost V-6 engine
- Demand remains strong for high trim-level F-Series Super Duty trucks, with Lariat, King Ranch, and Platinum accounting for 53 percent or retail sales during the month. This, together, with demand for Raptor, resulted in a $3,400 gain in F-Series average transaction prices versus 2016, which is now $45,600 per vehicle
- Average Transaction Prices for F-Series Super Duty totaled over $55,000 per truck, a $5,500 increase. This is $7,000 more than the average transaction pricing of the luxury segment, at $48,000.
- Ford Fiesta sales decreased 14.13 percent to 4,247 units
- Ford Flex sales increased 3.67 percent to 1,895 units
- Ford Focus sales increased 9.16 percent to 12,850 units
- Ford Fusion sales decreased 8.79 percent to 17,378 units
- Ford GT sales totaled 13 units
- Ford Heavy Trucks sales decreased 18.95 percent to 868 units
- Ford Mustang sales decreased 33.31 percent to 5,535 units
- Ford Police Interceptor Sedan sales decreased 18.01 percent to 724 units
- Ford Police Interceptor Utility sales decreased 2.38 percent to 2,622 units
- Ford Taurus sales decreased 13.91 percent to 2,179 units
- Ford Transit sales decreased 15.18 percent to 10,172 units
- Ford Transit Connect sales increased 0.88 percent to 3,678 units
Lincoln sales decreased 5.8 percent to 8,708 units:
- Lincoln Continental sales totaled 816 units
- Lincoln MKC sales decreased 4.41 percent to 2,343 units
- Lincoln MKS sales decreased 88.92 percent to 36 units
- Lincoln MKT sales decreased 16.85 percent to 227 units
- Lincoln MKX sales decreased 10.29 percent to 2,371 units
- Lincoln MKZ sales decreased 21.57 percent to 2,160 units
- Lincoln Navigator sales decreased 5.27 percent to 755 units, with a 4.4 percent increase at retail
- The overall decline in Navigator sales volume is the result of fleet order timing
- The all-new Navigator arrives at dealerships later this year
- Current orders show strong demand for the high-series Navigator, with over 75 percent comprised of Black Label and Reserve — the two highest trim levels in the Lincoln lineup
In the first eight months of 2017, Ford Motor Company sales decreased 4.1 percent to 1,711,211 units.
Sales Results - August 2017 - USA - Ford
MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
---|---|---|---|---|---|---|
C-MAX | +8.07% | 1,714 | 1,586 | -10.01% | 12,348 | 13,721 |
E-SERIES | +3.77% | 4,894 | 4,716 | -0.82% | 35,824 | 36,122 |
EDGE | -3.27% | 10,838 | 11,204 | +0.54% | 93,251 | 92,754 |
ESCAPE | -15.79% | 23,631 | 28,061 | -0.67% | 208,303 | 209,699 |
EXPEDITION | -50.76% | 2,819 | 5,725 | -4.80% | 37,553 | 39,446 |
EXPLORER | -0.92% | 18,125 | 18,294 | +5.50% | 155,349 | 147,246 |
F-SERIES | +15.03% | 77,007 | 66,946 | +9.19% | 576,334 | 527,847 |
FIESTA | -14.13% | 4,247 | 4,946 | -6.27% | 32,409 | 34,577 |
FLEX | +3.67% | 1,895 | 1,828 | -2.73% | 15,018 | 15,440 |
FOCUS | +9.16% | 12,850 | 11,772 | -13.04% | 112,076 | 128,889 |
FUSION | -8.79% | 17,378 | 19,052 | -27.07% | 138,489 | 189,892 |
GT | * | 13 | * | * | 42 | * |
HEAVY TRUCKS | -18.95% | 868 | 1,071 | -16.66% | 8,467 | 10,160 |
MUSTANG | -33.31% | 5,535 | 8,299 | -30.29% | 56,349 | 80,829 |
POLICE INTERCEPTOR SEDAN | -18.01% | 724 | 883 | -13.49% | 5,548 | 6,413 |
POLICE INTERCEPTOR UTILITY | -2.38% | 2,622 | 2,686 | +2.02% | 22,478 | 22,033 |
TAURUS | -13.91% | 2,179 | 2,531 | -2.18% | 23,924 | 24,456 |
TRANSIT | -15.18% | 10,172 | 11,993 | -21.13% | 80,292 | 101,808 |
TRANSIT CONNECT | +0.88% | 3,678 | 3,646 | -25.14% | 23,237 | 31,039 |
FORD TOTAL | -1.97% | 201,189 | 205,239 | -4.38% | 1,637,291 | 1,712,371 |
Sales Results - August 2017 - USA - Lincoln
MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
---|---|---|---|---|---|---|
CONTINENTAL | * | 816 | * | * | 8,020 | * |
MKC | -4.41% | 2,343 | 2,451 | +7.41% | 17,937 | 16,700 |
MKS | -88.92% | 36 | 325 | -96.25% | 153 | 4,083 |
MKT | -16.85% | 227 | 273 | -20.82% | 2,130 | 2,690 |
MKX | -10.29% | 2,371 | 2,643 | -0.46% | 20,295 | 20,388 |
MKZ | -21.57% | 2,160 | 2,754 | -7.42% | 18,901 | 20,415 |
NAVIGATOR | -5.27% | 755 | 797 | -11.93% | 6,484 | 7,362 |
LINCOLN TOTAL | -5.79% | 8,708 | 9,243 | +3.19% | 73,920 | 71,638 |
Sales Results - August 2017 - USA - FMC Totals
BRAND | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
---|---|---|---|---|---|---|
FORD TOTAL | -1.97% | 201,189 | 205,239 | -4.38% | 1,637,291 | 1,712,371 |
LINCOLN TOTAL | -5.79% | 8,708 | 9,243 | +3.19% | 73,920 | 71,638 |
FMC USA TOTAL | -2.14% | 209,897 | 214,482 | -4.08% | 1,711,211 | 1,784,009 |
About The Numbers
- All percent change figures compared to Ford Motor Company August 2016 sales, except as noted
- There were 27 selling days in August 2017 and 25 selling days in August 2016
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- U.S. Ford Motor Company August 2017 sales results
- Ford August 2017 sales results (Ford brand)
- Lincoln August 2017 sales results
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