Alex Luft
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August 2017 sales of FoMoCo’s Ford brand totaled 201,189 units in the United States, a decrease of 2.0 percent compared to August 2016.
Sales on an individual model basis were as follows:
- Ford C-Max sales increased 8.07 percent to 1,714 units
- Ford E-Series sales increased 3.77 percent to 4,894 units
- Ford Edge sales decreased 3.27 percent to 10,838 units
- Ford Escape sales decreased 15.79 percent to 23,631 units
- Ford Expedition sales decreased 50.76 percent to 2,819 units, with a 7.1 percent increase at retail
- The overall decline in Expedition sales volume is the result of fleet order timing
- Ford Explorer sales decreased 0.92 percent to 18,125 units, with a 6.1 percent increase at retail
- About 35 percent of Explorer retail sales were comprised of high series Limited, Sport and Platinum models
- The model continues to grow in the coast markets, with Boston sales increase 10 percent, Philadelphia up 21 percent and New York up 18 percent
- The overall decline in Explorer sales volume is the result of fleet order timing
- Ford F-Series sales increased 15.03 percent to 77,007 units
- August marked the start of sales for the new 2018 Ford F-150, with 54 percent of customers requesting Lariat, King Ranch, Platinum and Limited trim trucks with 88 percent in SuperCrew and almost 60 percent equipped with the 3.5L EcoBoost V-6 engine
- Demand remains strong for high trim-level F-Series Super Duty trucks, with Lariat, King Ranch, and Platinum accounting for 53 percent or retail sales during the month. This, together, with demand for Raptor, resulted in a $3,400 gain in F-Series average transaction prices versus 2016, which is now $45,600 per vehicle
- Average Transaction Prices for F-Series Super Duty totaled over $55,000 per truck, a $5,500 increase. This is $7,000 more than the average transaction pricing of the luxury segment, at $48,000.
- Ford Fiesta sales decreased 14.13 percent to 4,247 units
- Ford Flex sales increased 3.67 percent to 1,895 units
- Ford Focus sales increased 9.16 percent to 12,850 units
- Ford Fusion sales decreased 8.79 percent to 17,378 units
- Ford GT sales totaled 13 units
- Ford Heavy Trucks sales decreased 18.95 percent to 868 units
- Ford Mustang sales decreased 33.31 percent to 5,535 units
- Ford Police Interceptor Sedan sales decreased 18.01 percent to 724 units
- Ford Police Interceptor Utility sales decreased 2.38 percent to 2,622 units
- Ford Taurus sales decreased 13.91 percent to 2,179 units
- Ford Transit sales decreased 15.18 percent to 10,172 units
- Ford Transit Connect sales increased 0.88 percent to 3,678 units
In the first eight months of 2017, U.S. Ford brand deliveries decreased 4.38 percent to 1,637,291 units.
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Sales Results - August 2017 - USA - Ford
| MODEL | AUG 2017 / AUG 2016 | AUGUST 2017 | AUGUST 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| C-MAX | +8.07% | 1,714 | 1,586 | -10.01% | 12,348 | 13,721 |
| E-SERIES | +3.77% | 4,894 | 4,716 | -0.82% | 35,824 | 36,122 |
| EDGE | -3.27% | 10,838 | 11,204 | +0.54% | 93,251 | 92,754 |
| ESCAPE | -15.79% | 23,631 | 28,061 | -0.67% | 208,303 | 209,699 |
| EXPEDITION | -50.76% | 2,819 | 5,725 | -4.80% | 37,553 | 39,446 |
| EXPLORER | -0.92% | 18,125 | 18,294 | +5.50% | 155,349 | 147,246 |
| F-SERIES | +15.03% | 77,007 | 66,946 | +9.19% | 576,334 | 527,847 |
| FIESTA | -14.13% | 4,247 | 4,946 | -6.27% | 32,409 | 34,577 |
| FLEX | +3.67% | 1,895 | 1,828 | -2.73% | 15,018 | 15,440 |
| FOCUS | +9.16% | 12,850 | 11,772 | -13.04% | 112,076 | 128,889 |
| FUSION | -8.79% | 17,378 | 19,052 | -27.07% | 138,489 | 189,892 |
| GT | * | 13 | * | * | 42 | * |
| HEAVY TRUCKS | -18.95% | 868 | 1,071 | -16.66% | 8,467 | 10,160 |
| MUSTANG | -33.31% | 5,535 | 8,299 | -30.29% | 56,349 | 80,829 |
| POLICE INTERCEPTOR SEDAN | -18.01% | 724 | 883 | -13.49% | 5,548 | 6,413 |
| POLICE INTERCEPTOR UTILITY | -2.38% | 2,622 | 2,686 | +2.02% | 22,478 | 22,033 |
| TAURUS | -13.91% | 2,179 | 2,531 | -2.18% | 23,924 | 24,456 |
| TRANSIT | -15.18% | 10,172 | 11,993 | -21.13% | 80,292 | 101,808 |
| TRANSIT CONNECT | +0.88% | 3,678 | 3,646 | -25.14% | 23,237 | 31,039 |
| FORD TOTAL | -1.97% | 201,189 | 205,239 | -4.38% | 1,637,291 | 1,712,371 |
About The Numbers
- All percent change figures compared to Ford August 2016 sales, except as noted
- There were 27 selling days in August 2017 and 25 selling days in August 2016
Further Reading & Sales Reporting
- Ford Motor Company news
- U.S. Ford Motor Company August 2017 sales results
- Lincoln August 2017 sales results
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
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