Ford Brand U.S. Sales Decrease 2 Percent To 201,189 Units In August 2017

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August 2017 sales of FoMoCo’s Ford brand totaled 201,189 units in the United States, a decrease of 2.0 percent compared to August 2016.

Sales on an individual model basis were as follows:

  • Ford C-Max sales increased 8.07 percent to 1,714 units
  • Ford E-Series sales increased 3.77 percent to 4,894 units
  • Ford Edge sales decreased 3.27 percent to 10,838 units
  • Ford Escape sales decreased 15.79 percent to 23,631 units
  • Ford Expedition sales decreased 50.76 percent to 2,819 units, with a 7.1 percent increase at retail
    • The overall decline in Expedition sales volume is the result of fleet order timing
  • Ford Explorer sales decreased 0.92 percent to 18,125 units, with a 6.1 percent increase at retail
    • About 35 percent of Explorer retail sales were comprised of high series Limited, Sport and Platinum models
    • The model continues to grow in the coast markets, with Boston sales increase 10 percent, Philadelphia up 21 percent and New York up 18 percent
    • The overall decline in Explorer sales volume is the result of fleet order timing
  • Ford F-Series sales increased 15.03 percent to 77,007 units
    • August marked the start of sales for the new 2018 Ford F-150, with 54 percent of customers requesting Lariat, King Ranch, Platinum and Limited trim trucks with 88 percent in SuperCrew and almost 60 percent equipped with the 3.5L EcoBoost V-6 engine
    • Demand remains strong for high trim-level F-Series Super Duty trucks, with Lariat, King Ranch, and Platinum accounting for 53 percent or retail sales during the month. This, together, with demand for Raptor, resulted in a $3,400 gain in F-Series average transaction prices versus 2016, which is now $45,600 per vehicle
    • Average Transaction Prices for F-Series Super Duty totaled over $55,000 per truck, a $5,500 increase. This is $7,000 more than the average transaction pricing of the luxury segment, at $48,000.
  • Ford Fiesta sales decreased 14.13 percent to 4,247 units
  • Ford Flex sales increased 3.67 percent to 1,895 units
  • Ford Focus sales increased 9.16 percent to 12,850 units
  • Ford Fusion sales decreased 8.79 percent to 17,378 units
  • Ford GT sales totaled 13 units
  • Ford Heavy Trucks sales decreased 18.95 percent to 868 units
  • Ford Mustang sales decreased 33.31 percent to 5,535 units
  • Ford Police Interceptor Sedan sales decreased 18.01 percent to 724 units
  • Ford Police Interceptor Utility sales decreased 2.38 percent to 2,622 units
  • Ford Taurus sales decreased 13.91 percent to 2,179 units
  • Ford Transit sales decreased 15.18 percent to 10,172 units
  • Ford Transit Connect sales increased 0.88 percent to 3,678 units

In the first eight months of 2017, U.S. Ford brand deliveries decreased 4.38 percent to 1,637,291 units.

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Sales Results - August 2017 - USA - Ford

MODELAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
C-MAX+8.07% 1,7141,586-10.01%12,348 13,721
E-SERIES+3.77% 4,8944,716-0.82%35,824 36,122
EDGE-3.27% 10,83811,204+0.54%93,251 92,754
ESCAPE-15.79% 23,63128,061-0.67%208,303 209,699
EXPEDITION-50.76% 2,8195,725-4.80%37,553 39,446
EXPLORER-0.92% 18,12518,294+5.50%155,349 147,246
F-SERIES+15.03% 77,00766,946+9.19%576,334 527,847
FIESTA-14.13% 4,2474,946-6.27%32,409 34,577
FLEX+3.67% 1,8951,828-2.73%15,018 15,440
FOCUS+9.16% 12,85011,772-13.04%112,076 128,889
FUSION-8.79% 17,37819,052-27.07%138,489 189,892
GT* 13**42 *
HEAVY TRUCKS-18.95% 8681,071-16.66%8,467 10,160
MUSTANG-33.31% 5,5358,299-30.29%56,349 80,829
POLICE INTERCEPTOR SEDAN-18.01% 724883-13.49%5,548 6,413
POLICE INTERCEPTOR UTILITY-2.38% 2,6222,686+2.02%22,478 22,033
TAURUS-13.91% 2,1792,531-2.18%23,924 24,456
TRANSIT-15.18% 10,17211,993-21.13%80,292 101,808
TRANSIT CONNECT+0.88% 3,6783,646-25.14%23,237 31,039
FORD TOTAL-1.97% 201,189205,239-4.38%1,637,291 1,712,371

About The Numbers

  • All percent change figures compared to Ford August 2016 sales, except as noted
  • There were 27 selling days in August 2017 and 25 selling days in August 2016

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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