Lincoln U.S. Sales Decrease 5.8 Percent To 8,708 Units In August 2017

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August 2017 sales of FoMoCo’s Lincoln brand totaled 8,708 units in the United States, a decrease of 5.8 percent compared to August 2016.

Sales on an individual model basis were as follows:

  • Lincoln Continental sales totaled 816 units
  • Lincoln MKC sales decreased 4.41 percent to 2,343 units
  • Lincoln MKS sales decreased 88.92 percent to 36 units
  • Lincoln MKT sales decreased 16.85 percent to 227 units
  • Lincoln MKX sales decreased 10.29 percent to 2,371 units
  • Lincoln MKZ sales decreased 21.57 percent to 2,160 units
  • Lincoln Navigator sales decreased 5.27 percent to 755 units, with a 4.4 percent increase at retail
    • The overall decline in Navigator sales volume is the result of fleet order timing
    • The all-new Navigator arrives at dealerships later this year
    • Current orders show strong demand for the high-series Navigator, with over 75 percent comprised of Black Label and Reserve — the two highest trim levels in the Lincoln lineup

In the first eight months of 2017, U.S. Lincoln deliveries increased 3.19 percent to 73,920 units.

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Sales Results - August 2017 - USA - Lincoln

MODELAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CONTINENTAL* 816**8,020 *
MKC-4.41% 2,3432,451+7.41%17,937 16,700
MKS-88.92% 36325-96.25%153 4,083
MKT-16.85% 227273-20.82%2,130 2,690
MKX-10.29% 2,3712,643-0.46%20,295 20,388
MKZ-21.57% 2,1602,754-7.42%18,901 20,415
NAVIGATOR-5.27% 755797-11.93%6,484 7,362
LINCOLN TOTAL-5.79% 8,7089,243+3.19%73,920 71,638

About The Numbers

  • All percent change figures compared to Lincoln August 2016 sales, except as noted
  • There were 27 selling days in August 2017 and 25 selling days in August 2016

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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