Ford F-Series On Track To Earn $41B Revenue On Its Own This Year

Sponsored Links

Ford Motor Company raked in more earnings than expected during the third quarter of this year, largely on the backs of its best-selling Ford F-Series trucks. In fact, the automaker is on track to sell more than 900k Ford F-series pickups this year, or about 2,500 units per day on average, even as the average transaction price has risen $3,100 to $45,500.

Assuming the best-selling Ford F-Series doesn’t fizzle out during the fourth quarter, the company could end the year with $41 billion in revenue from F-Series sales alone.

“F-Series always plays an important role for the company – that’s one of our precious franchises,” Ford Chief Financial Officer Bob Shanks told reporters Thursday.

Sponsored Links

For 2015, the light-duty Ford F-150 eschewed automotive tradition and donned a lightweight aluminum-alloy body, helping it shed roughly 700 pounds. The move was a gamble, as aluminum panels are much more difficult to repair than steel ones, more expensive to produce, and more susceptible to damage.

The gamble paid off, and for 2017, the Ford F-Series Super Duty was also redesigned with an alloy body. For 2018, the automaker has released a new-and-improved version of the thirteenth-generation F-150 – one that attempts to take the truck’s efficiency even further with new dual-injected gasoline engines and a 10-speed automatic transmission. There’s even a diesel option on the way.

“We think we’re in a really good position,” Ford Motor Company CEO Jim Hackett told analysts during a Q3 earnings call. “[The new] Super Duty is doing extremely well and we had counted on that. We’re very happy with that franchise.”

Sponsored Links

(Source: BloombergQuint)

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Recalls Transit Van Over Potential Water Intrusion And Corrosion Of Trailer Tow Module

The Removable Bubble Roof On JFK’s Presidential Limo Would Have Offered Little Protection