• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Ford Forms ‘Team Edison’ To Focus On Electrification Strategy

Sponsored Links

Ford Motor Company has formed a new internal group dubbed “Team Edison” (take that, Tesla) to maintain a laser-like focus on the automaker’s electrification strategy, Reuters reports. Team Edison will be based in Detroit, Michigan, and will work with electrification teams in China and Europe.

Among the new Ford team’s goals will be to identify potential electrification partnerships with suppliers and other carmakers, Ford VP of Autonomous Vehicles and Electrification Sherif Marakby told Reuters. With China, India, France, and the UK all announcing plans to phase out fossil-fuel automobiles over the coming decades, global demand for electric vehicles has “a significant potential to increase,” he says.

Team Edison “will look holistically at the electric vehicle market,” Marakby says. “The idea is to think big, move fast and make quicker decisions” with regard to introducing new electrified vehicles – something for which Ford has attracted criticism in the past. Ford’s battery-powered Ford Focus Electric was a step in the right direction, but its paltry EPA-estimated 107-mile range keeps it from being competitive with the new Chevrolet Bolt EV (238-mile range).

Ford in late-2015 announced a plan to invest $4.5 billion into introducing 13 new electrified vehicles by 2020, including hybrids, plug-ins, and battery-electric vehicles, but General Motors has since one-upped the Dearborn-based automaker by committing to bring out 20 pure-electric vehicles by 2023 (via GM Authority).

Team Edison will report to Ted Cannis – Ford’s new Global Director of Electrification.

  • Sweepstakes Of The Month: 2021 Ford Mustang Shelby GT500 plus $25K in cash. Details here.
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.

It's totally free.

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Says The ‘Bullitt Mustang’ Window Sticker Making The Rounds Is A Fake

Recaro Sweepstakes Will Give One Lucky Winner Some Ford Performance Driving School Seat Time