Ford Motor Company U.S. Sales Increase 8.7 Percent To 222,248 Units In September 2017

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Ford Motor Company reported 222,248 new vehicle deliveries for September 2017 in the U.S. market, an 8.7 percent increase compared to September 2016. Sales increased both at the Ford brand as well as at Lincoln.

“Our September sales were strong across the board – including retail, commercial and government”, said vice president of U.S. Marketing, Sales and Service Mark LaNeve. “We’re pleased to say recovery in Houston and Florida is moving quickly, with all of our dealers in the area now back up. We couldn’t be happier with the tireless effort from our dealers, employees and the countless first responders who are moving so quickly.”

Sales Summary - September 2017 - Ford Motor Company - USA

Sale TypeSalesSales Mix
Total222,248100.0%
Retail169,54476.3%
Fleet52,70423.7%

Ford Motor Company U.S. September 2017 Sales Notes

FoMoCo sales overview:

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Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, increased 8.7 percent percent to 222,248 units:
    • Retail sales increased 4.4 percent to 169,544 vehicles
    • Fleet sales, including daily rental, commercial and government segments, increased 25.1 percent to 52,704 units due to order timing. The sales accounted for 23.7 percent of total sales, up 3.1 percent:
      • Daily rental deliveries accounted for 5.5 percent of total sales, down 0.4 percentage points
      • Commercial deliveries accounted for 12.4 percent of total sales, up 3.3 percentage points
      • Government deliveries accounted for 5.9 percent of total sales, up 0.2 percentage points
    • Truck sales increased 19.9 percent to 103,625 units
    • SUV sales increased 1.8 percent to 68,705 units
    • Car sales decreased 1.3 percent to 49,918 units

Average Transaction Prices (ATPs):

  • Ford Motor Company did not disclose ATPs for September but did report a $2,300 increase in F-Series ATPs versus last year due to strong demand for high series trucks.

Inventory:

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  • Gross stock September month-end inventory, which includes in-transit and dealer stock, was 619,191 units for a 82 days supply, representing:
    • A decrease of 11,639 units from the 630,830 units at the end of August 2017
    • A decrease of 9 days from the 81 days supply at the end of August 2017
    • A decrease of 81,737 units from the 650,928 units at the end of September 2016
    • A decrease of 8 days from the 80 days supply at the end of September 2017
  • On-the-ground September month-end inventory, which includes dealer stock, was 513,838 units for a 60 days supply, representing:
    • A decrease of 4,339 units from the 518,177 units at the end of August 2017
    • A decrease of 7 days from the 67 days supply at the end of August 2017
    • A decrease of 28,089 units from the 541,927 units at the end of September 2016
    • A decrease of 6 days from the 66 days supply at the end of September 2016

Ford sales increased 9.1 percent to 213,446 units:

  • Ford C-Max sales increased 5.25 percent to 1,503 units
  • Ford E-Series sales increased 18.09 percent to 4,810 units
  • Ford Edge sales increased 11.18 percent to 11,476 units
  • Ford Escape sales increased 2.03 percent to 25,575 units
  • Ford Expedition sales decreased 52.79 percent to 2,848 units
  • Ford Explorer sales increased 13.39 percent to 18,898 units; retail sales increased 14.9 percent for its best September retail sales performance in 13 years
    • The growth came from across the country, with the East region gaining 9.1 percent, the Great Lakes region gaining 11.6 percent, Southeast gaining 25 percent, Central gaining 28.7 percent, and West gaining 7.5 percent
  • Ford F-Series sales increased 21.37 percent to 82,302 units
    • F-Series sales surpassed the 80,000 units mark in September only two other times in the model’s history
    • Overall F-Series Average Transaction prices (ATPs) increased $2,300 versus last year due to strong demand for high series trucks
    • Demand was robust for Super Duty, with high series Lariat, King Ranch, and Platinum trucks making up 52 percent of retail sales
    • This winter, the F-Series Super Duty will introduce a Limited edition model – the highest trim level in the lineup. High series Super Duty trucks including Lariat, King Ranch and Platinum have consistently represented more than 50 percent of the model’s retail sales gains in 2017.
  • Ford Fiesta sales decreased 11.82 percent to 3,730 units
  • Ford Flex sales increased 6.46 percent to 1,697 units
  • Ford Focus sales increased 5.3 percent to 11,751 units; retail sales increased 8.3 percent supported by Focus ST and RS. This is the third consecutive month of sales gains for the Focus.
  • Ford Fusion sales increased 3.32 percent to 21,253 units
  • Ford GT sales totaled 7 units
  • Ford Heavy Trucks sales decreased 39.68 percent to 605 units
  • Ford Mustang sales decreased 9.05 percent to 5,847 units
  • Ford Police Interceptor Sedan sales decreased 24.17 percent to 571 units
  • Ford Police Interceptor Utility sales decreased 6.86 percent to 2,309 units
  • Ford Taurus sales decreased 6.58 percent to 2,356 units
  • Ford Transit sales increased 25.44 percent to 13,546 units, its best September since its introduction in 2014
  • Ford Transit Connect sales decreased 12.97 percent to 2,362 units
  • Ford brand SUVs gained 8.8 percent at retail last month, their best retail performance since 2003. The Escape, Edge and Explorer all posted retail gains.

Lincoln sales increased a slight 0.06 percent to 8,802 units:

In the first nine months of 2017, Ford Motor Company sales decreased 2.8 percent to 1,933,459 units.

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Sales Results - September 2017 - USA - Ford

MODELSEP 2017 / SEP 2016SEPTEMBER 2017SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
C-MAX+5.25% 1,5031,428-8.57%13,851 15,149
E-SERIES+18.09% 4,8104,073+1.09%40,634 40,195
EDGE+11.18% 11,47610,322+1.60%104,727 103,076
ESCAPE+2.03% 25,57525,065-0.38%233,878 234,764
EXPEDITION-52.79% 2,8486,033-11.17%40,401 45,479
EXPLORER+13.39% 18,89816,667+6.30%174,247 163,913
F-SERIES+21.37% 82,30267,809+10.57%658,636 595,656
FIESTA-11.82% 3,7304,230-6.88%36,139 38,807
FLEX+6.46% 1,6971,594-1.87%16,715 17,034
FOCUS+5.30% 11,75111,160-11.58%123,827 140,049
FUSION+3.32% 21,25320,570-24.10%159,742 210,462
GT* 7**49 *
HEAVY TRUCKS-39.68% 6051,003-18.73%9,072 11,163
MUSTANG-9.05% 5,8476,429-28.72%62,196 87,258
POLICE INTERCEPTOR SEDAN-24.17% 571753-14.61%6,119 7,166
POLICE INTERCEPTOR UTILITY-6.86% 2,3092,479+1.12%24,787 24,512
TAURUS-6.58% 2,3562,522-2.59%26,280 26,978
TRANSIT+25.44% 13,54610,799-16.67%93,838 112,607
TRANSIT CONNECT-12.97% 2,3622,714-24.16%25,599 33,753
FORD TOTAL+9.10% 213,446195,650-3.00%1,850,737 1,908,021

Sales Results - September 2017 - USA - Lincoln

MODELSEP 2017 / SEP 2016SEPTEMBER 2017SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CONTINENTAL+10.58% 857775+1,045.42%8,877 775
MKC+17.74% 2,4562,086+8.55%20,393 18,786
MKS-100.00% 0239-96.46%153 4,322
MKT+10.24% 280254-18.14%2,410 2,944
MKX+5.81% 2,4572,322+0.18%22,752 22,710
MKZ-16.51% 2,0432,447-8.39%20,944 22,862
NAVIGATOR+5.19% 709674-10.49%7,193 8,036
LINCOLN TOTAL+0.06% 8,8028,797+2.84%82,722 80,435

Sales Results - September 2017 - USA - FMC Totals

BRANDSEP 2017 / SEP 2016SEPTEMBER 2017SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
FORD TOTAL+9.10% 213,446195,650-3.00%1,850,737 1,908,021
LINCOLN TOTAL+0.06% 8,8028,797+2.84%82,722 80,435
FMC USA TOTAL+8.71% 222,248204,447-2.77%1,933,459 1,988,456

About The Numbers

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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