The newly-revised, 2018 Ford F-150 light-duty pickup has been named “Truck of the Year” by Motor Trend, securing a fifth win for the Ford F-Series, and a second consecutive win after the all-new 2017 Ford F-Series Super Duty was named Truck of the Year last year. Perhaps not coincidentally, the Ford F-Series this year is celebrating 40 straight years as America’s best-selling truck, and 35 years as the best-selling vehicle in the market.
Ford has got to be doing something right.
Motor Trend Editor-In-Chief Ed Loh called this year’s Truck of the Year competition “fierce,” saying that the refreshed Ford F-150 garnered a unanimous vote by exceeding editors’ expectations in every category they evaluated: powertrain, performance, technology, and overall execution. The Ford F-150 received a mid-cycle update for 2018, with new, more efficient engines; a standard 10-speed automatic transmission (except with the base 3.3L V6); and overhauled styling.
“Back-to-back wins for F-150 and Super Duty reflect what we’re also seeing and hearing from customers as we celebrate 40 straight years as America’s favorite and best-selling trucks,” says Ford President of North America Raj Nair. “The Ford Truck team stretched further than ever to deliver our toughest, most capable and smartest trucks.”