Ford Taurus Sales Decrease 8 Percent To 2,097 Units In October 2017

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Ford Taurus Sales - October 2017 - United States

In the United States, Ford Taurus deliveries totaled 2,097 units in October 2017, a decrease of about 8 percent compared to 2,287 units sold in October 2016.

In the first ten months of the year, Taurus sales decreased about 3 percent to 28,377 units.
MODEL OCT 2017 / OCT 2016 OCTOBER 2017 OCTOBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
TAURUS -8.31% 2,097 2,287 -3.03% 28,377 29,265

The Ford Authority Take

The Taurus’ October sales performance places it in sixth place in its segment in October. The segment was led by the Dodge Charger in first (see Dodge Charger sales), Chevrolet Impala in second (see Chevrolet Impala sales), Nissan Maxima in third, and the Charger’s platform mate – the Chrysler 300 – in fourth (see Chrysler 300 sales). Fifth place went to the Toyota Avalon.

The only segment competitors that the Taurus outsold during the month have either been discontinued or are in the process of being discontinued, including the Kia Cadenza , Hyundai Azera, Chevrolet SS and Volkswagen CC.

Sales Numbers - Full-Size Mainstream Sedans - October 2017 - United States

MODEL OCT 17 / OCT 16 OCTOBER 17 OCTOBER 16 YTD 17 / YTD 16 YTD 17 YTD 16
CHARGER +19.20% 8,096 6,792 -4.54% 75,474 79,062
IMPALA +24.15% 7,563 6,092 -27.24% 58,306 80,130
MAXIMA +72.49% 6,741 3,908 +5.88% 56,418 53,284
300 -4.39% 2,917 3,051 -9.62% 42,560 47,091
AVALON -27.93% 2,648 3,674 -28.42% 27,703 38,703
TAURUS -8.31% 2,097 2,287 -3.03% 28,377 29,265
CADENZA +253.29% 1,021 289 +35.18% 5,464 4,042
AZERA -54.87% 162 359 -32.92% 2,773 4,134
SS -72.92% 150 554 +15.66% 3,131 2,707
CC -75.83% 58 240 -52.22% 1,240 2,595
TOTAL +15.44% 31,453 27,246 -11.60% 301,446 341,013

Sales of the full-size mainstream sedan segment increased 15 percent in October while contracting nearly 12 percent in the first ten months of 2017.

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About The Numbers

  • All percent change figures compared to Ford Taurus October 2016 sales, except as noted
  • In the United States, there were 25 selling days in October 2017 and 26 selling days in October 2016

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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