Ford Motor Company might be looking to extend its relationship with British advertising agency WPP, Reuters reports. The automaker’s account is handled by WPP subsidiary Go Team Blue (formerly “Team Detroit”), which named a new Global Chief Creative Officer last September, months after two rounds of layoffs saw a hundred or more GTB employees let go.
A statement from WPP said that Ford “want[s] to enter into a further agreement with WPP for a period to be agreed in 2018,” Reuters reports.
Ford issued a statement confirming the news, saying that the people at WPP are “trusted partners and curators of the Ford brand. As we are across the Ford business, we are exploring options to improve the fitness of our marketing and advertising operations.” However, the company said that ultimately, “no decisions have been made.”
Reuters says that big ad agencies like WPP have had to contend with slowed spending from many clients, as well as increased competition from newcomers, forcing them to bid more aggressively for contracts.