• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Ford To Discuss Extending Contract With WPP Ad Agency Go Team Blue

Sponsored Links

Ford Motor Company might be looking to extend its relationship with British advertising agency WPP, Reuters reports. The automaker’s account is handled by WPP subsidiary Go Team Blue (formerly “Team Detroit”), which named a new Global Chief Creative Officer last September, months after two rounds of layoffs saw a hundred or more GTB employees let go.

A statement from WPP said that Ford “want[s] to enter into a further agreement with WPP for a period to be agreed in 2018,” Reuters reports.

Ford issued a statement confirming the news, saying that the people at WPP are “trusted partners and curators of the Ford brand. As we are across the Ford business, we are exploring options to improve the fitness of our marketing and advertising operations.” However, the company said that ultimately, “no decisions have been made.”

Reuters says that big ad agencies like WPP have had to contend with slowed spending from many clients, as well as increased competition from newcomers, forcing them to bid more aggressively for contracts.

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford GT To Race Into World Endurance Championship ‘Super Season’ With The Same Four Drivers

Top Gear Selects The Ford GT As Its ‘Track Car Of The Year’