Ford Authority

Ford To Discuss Extending Contract With WPP Ad Agency Go Team Blue

Ford Motor Company might be looking to extend its relationship with British advertising agency WPP, Reuters reports. The automaker’s account is handled by WPP subsidiary Go Team Blue (formerly “Team Detroit”), which named a new Global Chief Creative Officer last September, months after two rounds of layoffs saw a hundred or more GTB employees let go.

A statement from WPP said that Ford “want[s] to enter into a further agreement with WPP for a period to be agreed in 2018,” Reuters reports.

Ford issued a statement confirming the news, saying that the people at WPP are “trusted partners and curators of the Ford brand. As we are across the Ford business, we are exploring options to improve the fitness of our marketing and advertising operations.” However, the company said that ultimately, “no decisions have been made.”

Reuters says that big ad agencies like WPP have had to contend with slowed spending from many clients, as well as increased competition from newcomers, forcing them to bid more aggressively for contracts.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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