Ford Authority

Here’s A Novel Idea: On-Demand Training On Your New Ford’s Tech Features

With all the complicated, high-tech features appearing in new cars and trucks these days, it’s sometimes hard to get a grasp on everything your brand-new whip has to offer. That can leave many features unused and forgotten – features that could make the your life easier, or your driving experience more satisfying.

Now, several dealerships – including Don Sanderson Ford of Phoenix, Arizona – may have the solution customers have been waiting for: at-home, on-demand training that teaches them exactly how to connect their smartphone with Ford’s SYNC 3 infotainment, or how to check on their vehicle remotely using SYNC Connect. After a customer takes delivery of their new car, truck, or SUV from Don Sanderson Ford, he or she can set up an appointment with a member of the “Don Sanderson Start Team”, who will come to the customer’s house and talk them through the vehicle’s tech features one-on-one.

Although dealers are often only too happy to give customers hands-on training on features at the dealership, that doesn’t always work for everybody, and rushing such a demonstration, or trying to explain a technology while the customer is distracted, increases the chances that a feature will go unused. Being able to select a time to be shown the ins and outs of one’s new Ford vehicle from the comfort of their own driveway makes it more likely that they’ll fully grasp the demo and use the technology throughout the life of the vehicle.

According to Ford, other dealerships – including Don Chalmers Ford of Rio Rancho, New Mexico, and Thoroughbred Ford of Kansas City, Missouri – have set up similar programs, and we wouldn’t be surprised if it were to become the norm in the not-too-distant future.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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