• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Ford, Alibaba Sign A Deal To Explore New Car Retail Opportunities

Sponsored Links

In a statement issued today, Chinese tech and retail giant Alibaba confirmed that it has signed an agreement with Ford Motor Company to explore new automotive retail opportunities, which could include selling cars directly to consumers online via Alibaba’s Tmall retail site and through its automated Automotive Vending Machine concept. Under the three-year agreement, Alibaba says its digital marketing platform Alimama and operating system AliOS will be among the subsidiaries working with Ford.

“The agreement aims to explore new ways to redefine how consumers purchase and own vehicles, as well as how to leverage digital channels to identify new retail opportunities,” Alibaba’s statement read in part. At the start, Alibaba and Ford will “explore a pilot study” of potential new retail opportunities, the company says.

Ford’s partnership with Alibaba is part of a broader plan to rethink its strategy in China to combat relatively slow sales. Last month, the automaker announced an EV partnership with China’s Zotye Auto, and earlier in the week, Ford introduced a plan to increase Chinese production, streamline its marketing and sales strategy, and expand its range of available products with more than 50 new Ford and Lincoln vehicles.

(Source: Reuters)

  • Sweepstakes Of The Month: 2021 Ford Mustang Shelby GT500 plus $25K in cash. Details here.
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.

It's totally free.

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Shifting EV Production From Flat Rock To Make Room For An Autonomous Vehicle

Ford Reiterates Cautious, Deliberate Approach To Autonomous Vehicles