Ford Explorer Continues As The Best-Selling Model In Its Segment In November 2017

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Ford Explorer Sales - November 2017 - United States

In the United States, Ford Explorer deliveries totaled 21,520 units in November 2017, an increase of about 25 percent compared to 17,245 units sold in November 2016. The results represent the Explorer's best November sales performance in 13 years. Retail sales increased 24.2 percent. The gains came from every region of the country, with the biggest gain coming from the southeast, where sales increased 32 percent.

In the first eleven months of the year, Explorer sales increased about 8 percent to 212,681 units.
MODEL NOV 2017 / NOV 2016 NOVEMBER 2017 NOVEMBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
EXPLORER +24.79% 21,520 17,245 +7.82% 212,681 197,264

The Ford Authority Take

Ford Explorer sales performance outpaced the segment and enabled it to remain the best-selling vehicle in its segment in November, ahead of the Toyota Highlander in second place, Honda Pilot in third, and Chevy Traverse in fourth.

The Hyundai Santa Fe was technically in fourth place, but the model’s sales figures are somewhat misleading given that the “regular” Santa Fe three-row full-size model (which competes directly with the Explorer) and the Santa Fe Sport two-row midsize model (which competes with the Edge) are included on the Santa Fe line.

The Explorer also outsold the Nissan Pathfinder, the Buick Enclave, Dodge Durango, Volkswagen Atlas, and Mazda CX-9.

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We attribute the Explorer’s noteworthy November sales performance to the following three factors:

  1. A competitive model that represents an attractive overall package
  2. Attractive incentives to move existing inventory units
  3. A continuous change in consumers’ vehicle buying dynamics as car buyers continue to switching to crossover utility vehicles (CUVs) and sport utility vehicles (SUVs) from other vehicle types like sedans

Sales Numbers - Mainstream Full-Size Crossovers - November 2017 - United States

MODEL NOV 17 / NOV 16 NOVEMBER 17 NOVEMBER 16 YTD 17 / YTD 16 YTD 17 YTD 16
EXPLORER +24.79% 21,520 17,245 +7.82% 212,681 197,264
HIGHLANDER -10.19% 19,077 21,241 +17.34% 194,734 165,954
PILOT +57.24% 14,189 9,024 -0.02% 108,677 108,700
TRAVERSE +22.16% 11,231 9,194 +4.58% 111,193 106,320
SANTA FE +5.19% 11,346 10,786 -0.31% 120,025 120,395
PATHFINDER -3.18% 6,585 6,801 +3.70% 75,012 72,333
ENCLAVE +87.69% 6,584 3,508 -10.35% 43,238 48,228
DURANGO +9.14% 5,385 4,934 +0.86% 63,214 62,678
ATLAS * 5,154 * * 21,049 *
CX-9 +25.33% 2,499 1,994 +67.59% 22,552 13,457
TOTAL +22.24% 103,570 84,727 +8.61% 972,375 895,329
  • Note: Hyundai Santa Fe figures include “regular” Santa Fe three-row model and Santa Fe Sport two-row variant, as the automaker does not break out the figures for the two models individually.

The mainstream full-size crossover segment grew 22 percent in November, with all offerings except for the Toyota Highlander and Nissan Pathfinder seeing growth. During the first 11 months of 2017, segment sales increased about 9 percent to 972,375 units.

For informational and comparative purposes, we are also providing sales figures for various models that overlap with the Explorer’s segment:

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  • GMC Acadia, Kia Sorento, and Mitsubishi Outlander – which are midsize crossovers with three rows
  • Jeep Grand Cherokee, which has two rows of seating but is sold at a similar price point to the Explorer and therefore overlaps the full-size crossover segment
  • Ford Police Interceptor Utility, which is the police duty variant of the Explorer and whose sales are not included in the Explorer figures

Sales Numbers - Overlapping Crossover Sales - November 2017 - United States

MODEL OCT 17 / OCT 16 OCTOBER 17 OCTOBER 16 YTD 17 / YTD 16 YTD 17 YTD 16
ACADIA +5.17% 9,012 8,569 +36.78% 91,790 67,109
SORENTO -15.33% 6,478 7,651 -10.15% 83,791 93,253
OUTLANDER -1.32% 2,397 2,429 +30.43% 28,552 21,891
GRAND CHEROKEE -3.65% 17,215 17,867 +15.52% 198,460 171,793
POLICE INTERCEPTOR UTILITY +0.64% 2,507 2,491 +1.08% 27,294 27,003

About The Numbers

  • All percent change figures compared to Ford Explorer November 2016 sales, except as noted
  • In the United States, there were 25 selling days in November 2017 and 25 selling days in November 2016

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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