Ford Fusion Sales Decrease 15 Percent To 14,901 Units In November 2017

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Ford Fusion Sales - November 2017 - United States

In the United States, Ford Fusion deliveries totaled 14,901 units in November 2017, a decrease of about 15 percent compared to 17,560 units sold in November 2016.

In the first eleven months of the year, Fusion sales decreased about 22 percent to 192,179 units.
MODEL NOV 2017 / NOV 2016 NOVEMBER 2017 NOVEMBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
FUSION -15.14% 14,901 17,560 -22.10% 192,179 246,708

The Ford Authority Take

The Fusion’s November sales performance places in fourth place in its segment behind the Toyota Camry, Honda Accord and Nissan Altima but ahead of all other segment contenders, including the Chevrolet Malibu (see Chevy Malibu sales), Kia Optima, Hyundai Sonata, Subaru Legacy, Volkswagen Passat (see VW Passat sales), Mazda6, Buick Regal (see Buick Regal sales), and the now-discontinued Chrysler 200 (see Chrysler 200 sales). The Fusion, in fact, outperformed the segment – with sales falling slower than the segment’s 18 percent rate.

We attribute the Ford Fusion sales decrease in November to the following factors:

  1. An ongoing shift in consumer buying dynamics that favors crossover utility vehicles at the expense of other vehicle types like sedans and hatchbacks
  2. A strong launch for and market reaction to the new Toyota Camry and Honda Accord

Sales Numbers - Midsize Mainstream Sedans - November 2017 - United States

MODEL NOV 17 / NOV 16 NOVEMBER 17 NOVEMBER 16 YTD 17 / YTD 16 YTD 17 YTD 16
CAMRY +24.13% 34,991 28,189 -3.23% 343,750 355,206
ACCORD -15.39% 22,998 27,182 -3.47% 300,540 311,352
ALTIMA -4.82% 19,073 20,039 -16.21% 236,797 282,617
FUSION -15.14% 14,901 17,560 -22.10% 192,179 246,708
MALIBU -27.76% 13,420 18,577 -17.50% 169,229 205,117
OPTIMA -33.87% 8,154 12,330 -10.05% 100,412 111,631
SONATA -48.04% 7,982 15,363 -33.57% 123,295 185,614
LEGACY -44.19% 3,245 5,814 -23.76% 45,244 59,346
PASSAT -51.25% 3,140 6,441 -12.25% 57,707 65,761
MAZDA6 -45.80% 1,651 3,046 -24.40% 31,626 41,832
REGAL -55.27% 781 1,746 -43.03% 10,554 18,524
200 -87.40% 359 2,849 -66.84% 18,125 54,651
TOTAL -17.87% 130,695 159,136 -15.94% 1,629,458 1,938,359

The midsize mainstream sedan segment saw an 18 percent contraction in terms of overall sales volume and a 16 percent drop during the first 11 months of 2017.

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About The Numbers

  • All percent change figures compared to Ford Fusion November 2016 sales, except as noted
  • In the United States, there were 25 selling days in November 2017 and 25 selling days in November 2016

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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