Ford Motor Company Files Trademark Application For ‘PowerBoost’

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Ford Motor Company has filed an application to register PowerBoost as a trademark with the United States Patent and Trademark Office (USPTO), Ford Authority has discovered.

Filed on November 27th, 2017, the application is assigned USPTO serial number 87698120 and specifies that the mark will be used in conjunction with:

  • Motor vehicles, namely, automobiles, trucks, vans, sport utility vehicles, and structural parts therefor
  • Powertrain systems for land vehicles; propulsion systems for land vehicles, comprised of engines, electric motors, batteries, and transmissions

Ford PowerBoost Trademark Application USPTO

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The Ford Authority Take

It would appear that Ford is planning on introducing a new powertrain line called PowerBoost. Based on the trademark application, it seems that FoMoCo will use PowerBoost in conjunction with battery/electrified propulsion systems such as hybrid powertrains. The name appears to play off Ford’s famous EcoBoost brand of turbocharged engines, which has become the automaker’s most popular engine line.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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