• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Ford Motor Company Files Trademark Application For ‘PowerBoost’

Sponsored Links

Ford Motor Company has filed an application to register PowerBoost as a trademark with the United States Patent and Trademark Office (USPTO), Ford Authority has discovered.

Filed on November 27th, 2017, the application is assigned USPTO serial number 87698120 and specifies that the mark will be used in conjunction with:

  • Motor vehicles, namely, automobiles, trucks, vans, sport utility vehicles, and structural parts therefor
  • Powertrain systems for land vehicles; propulsion systems for land vehicles, comprised of engines, electric motors, batteries, and transmissions

Ford PowerBoost Trademark Application USPTO

The Ford Authority Take

It would appear that Ford is planning on introducing a new powertrain line called PowerBoost. Based on the trademark application, it seems that FoMoCo will use PowerBoost in conjunction with battery/electrified propulsion systems such as hybrid powertrains. The name appears to play off Ford’s famous EcoBoost brand of turbocharged engines, which has become the automaker’s most popular engine line.

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Lincoln U.S. Sales Decrease 5.5 Percent To 8,909 Units In November 2017

Microsoft, Ford Team Up To Create An Augmented-Reality Ford GT Experience At The Petersen