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Lincoln MKZ Sales Decrease 24 Percent To 1,939 Units In November 2017

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Lincoln MKZ Sales - November 2017 - United States

In the United States, Lincoln MKZ deliveries totaled 1,939 units in November 2017, a decrease of about 24 percent compared to 2,541 units sold in November 2016.

In the first eleven months of the year, MKZ sales decreased about 10 percent to 25,094 units.
MODEL NOV 2017 / NOV 2016 NOVEMBER 2017 NOVEMBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
MKZ -23.69% 1,939 2,541 -10.01% 25,094 27,884

The Ford Authority Take

Lincoln MKZ sales continued to trend downward in November, with the performance putting the model in second place in its segment in terms of overall sales volume, behind the Lexus ES in first but ahead of the Buick LaCrosse in third (see Buick LaCrosse sales).

We attribute the disappointing LaCrosse sales results to the ongoing change in consumer buying dynamics that favors crossover utility vehicles (CUVs/SUVs) over sedans. Even so, we should note that MKZ sales didn’t drop as fast as those of the LaCrosse during November; in addition, year-to-date sales have fallen slower than the rest of the segment.

Going forward, we expect MKZ deliveries to continue at their current, depressed pace so long as the crossover craze continues.

Sales Numbers - Large Premium Comfort Sedans - November 2017 - United States

ES -4.54% 3,911 4,097 -10.97% 46,351 52,060
MKZ -23.69% 1,939 2,541 -10.01% 25,094 27,884
LACROSSE -28.55% 1,734 2,427 -24.16% 18,776 24,756
TOTAL -16.34% 7,584 9,065 -13.83% 90,221 104,700

The large premium sedan segment contracted 16 percent in November and nearly 14 percent in the first 11 months of 2017.

About The Numbers

  • All percent change figures compared to Lincoln MKZ November 2016 sales, except as noted
  • In the United States, there were 25 selling days in November 2017 and 25 selling days in November 2016
  • Lincoln MKZ sales figures include MKZ and MKZ Hybrid

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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