Lincoln Navigator Sales Increase 81 Percent To 1,230 Units In November 2017

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Lincoln Navigator Sales - November 2017 - United States

In the United States, Lincoln Navigator deliveries totaled 1,230 units in November 2017, an increase of about 82 percent compared to 677 units sold in November 2016.

In the first eleven months of the year, Navigator sales decreased about 2 percent to 9,079 units.
MODEL NOV 2017 / NOV 2016 NOVEMBER 2017 NOVEMBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
NAVIGATOR +81.68% 1,230 677 -2.49% 9,079 9,311

The Ford Authority Take

November marks the first month that the launch of the all-new Lincoln Navigator is paying off. The performance gives it the highest year-over-year growth rate in its segment by a long shot, enabling it to place it third in its segment behind the Cadillac Escalade, which outsold the Navi by 2,302 units, and the Infiniti QX80, which was only 50 units ahead, yet ahead of the Lexus LX.

The Navigator, however, has a long way to go before catching up to the Escalade range (see Cadillac Escalade sales) in terms of sales, despite the Navigator (arguably) being the better product. We attribute the Navigator’s significant growth rate to the following factors:

  1. A desirable all-new product that represents the state-of-the-art models in its class
  2. Improved availability of the all-new Navigator on the retail channel/dealer level
  3. A continued change in overall consumer purchase dynamics that favors SUVs and CUVs over other vehicles types such as sedans

We believe it’s worthy of noting that the Mercedes-Benz GLS-Class, which technically is not an SUV but rather a large crossover with car-like driving characteristics that’s the size of the regular-length Navigator model, is outselling the Lincoln offering two-fold. This presents an opportunity for Lincoln to create a full-size crossover, perhaps derived from the next-generation Ford Explorer, and position it below the Navigator yet ahead of the midsize MKX, which will be renamed to Lincoln Nautilus for the 2019 model year.

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Sales Numbers - Full-Size Luxury SUVs - November 2017 - USA

MODEL NOV 17 / NOV 16 NOVEMBER 17 NOVEMBER 16 YTD 17 / YTD 16 YTD 17 YTD 16
ESCALADE +5.77% 2,218 2,097 -0.51% 20,113 20,216
ESCALADE ESV -5.81% 1,314 1,395 -2.05% 13,129 13,404
QX80 -26.35% 1,280 1,738 +4.20% 15,365 14,746
NAVIGATOR +81.68% 1,230 677 -2.49% 9,079 9,311
LX -2.28% 600 614 +7.99% 5,260 4,871
GLS-CLASS -7.69% 2,869 3,108 +7.62% 29,250 27,180
TOTAL -1.23% 9,511 9,629 +2.75% 92,196 89,728

Cumulative sales of the full-size luxury SUV segment decreased 1.23 percent in November while growing 2.75 percent in the first 11 months of 2017.

About The Numbers

  • All percent change figures compared to Lincoln Navigator November 2016 sales, except as noted
  • In the United States, there were 25 selling days in November 2017 and 25 selling days in November 2016
  • Lincoln Navigator sales figures include sales for regular-length Navigator and extended-length Navigator L

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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