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Ford Shares Slip Amidst News Of Lower Earnings Expectations

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Ford Motor Company shares slipped seven percent by midday Wednesday after executives cautioned that profits are expected to come in lower in 2018, the Detroit Free Press reports. That’s despite a series of announcements made by Ford at the 2018 Consumer Electronics Show and North American International Auto Show relating to new products like the updated Ford Edge and brand-new Ranger, new investments in electrification, and new initiatives on the “Smart Mobility” front.

Ford Chief Financial Officer Bob Shanks specifically cited the higher costs of steel, aluminum, and other metals – along with fluctuating currency rates in certain global markets – as driving forces behind the anticipated decline in profits. Meanwhile, Ford says it’s working to reduce operating costs by cutting down on manufacturing complexity, marketing, and engineering costs. CEO Jim Hackett outlined some details of the automaker’s “fitness push” at his first strategic update session last October.

“We are exploring every option you can imagine,” Ford President of Global Markets Jim Farley says.

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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3 Comments

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  1. The lower profit won’t be my fault or that of any other Mustang buyer here in Australia. we are paying a hefty premium of $80k plus for a 2018 GT 5.0.

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