Ford Authority

Lincoln Boasts The Industry’s ‘Clearest And Brightest’ HUD

Ford’s Lincoln luxury division boasts offering the “clearest and brightest” head-up display in the business, available on the Lincoln Continental sedan and all-new Lincoln Navigator SUV. The display is provided by a tiny chip with 400,000 individual mirrors, each of which has a pixel refresh rate of around 5 kHz.

It’s also quite customizable, and the design places an emphasis on keeping clutter to a minimum. Information like vehicle speed, the time of day, and the posted speed limit is always present, but more time-sensitive elements – things like traffic directions and incoming call alerts – are given precedence, taking up a greater portion of the display and being illuminated more strongly. Just as important is what’s not shown; Lincoln’s new head-up display has been designed to compliment the gauge cluster, not replace it, presenting only the most useful information.

“A typical head-up display duplicates information displayed on the cluster,” says Anthony King, the development lead on Lincoln’s new HUD. “But this display makes for a unique and easy-to-use experience for our clients. This eminently visible head-up display and the instrument cluster serve to complement each other to ensure Lincoln clients look forward to every time behind the wheel.

“What we’ve developed is a leap in the quality and design of head-up display systems. You won’t really appreciate all it can do until you get behind the wheel to experience it.”

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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  1. Chuck

    I have a HUD in my BMW, love it. Original equipment in my X3.
    I added a HUD, the Hudway Drive, to my F-150.
    It also is very good, since it informs me of speed, temperature, nav directions, incoming call info, even the song title that I’m listening to.
    I won’t get any cars, or truck, now without a decent HUD.
    This one for the Lincoln looks very good. They gotta put it in the Ford trucks!!
    Repeating, I will not buy any new car or truck without a decent HUD, and I really do want to get a new F-150.
    Where’s Ford’s mind at?! The Ford truck line is the real bread-and-butter for Ford.


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