Lincoln Continental Sales Decrease 35 Percent To 923 Units In November 2017

Sponsored Links

Lincoln Continental Sales - November 2017 - United States

In the United States, Lincoln Continental deliveries totaled 923 units in November 2017, a decrease of about 35 percent compared to 1,419 units sold in November 2016.

In the first eleven months of the year, Continental sales increased about 216 percent to 10,796 units.
MODEL NOV 2017 / NOV 2016 NOVEMBER 2017 NOVEMBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
CONTINENTAL -34.95% 923 1,419 +216.04% 10,796 3,416

The Ford Authority Take

Lincoln Continental sales fell more than the overall full-size luxury sedan segment in November. Even so, the model has gained a significant amount of sales in the first 11 months of the year.

We attribute the decrease in U.S. Lincoln Continental deliveries to the ongoing change in consumer-level vehicle purchase dynamics that favors CUVs and SUVs at the expense of other vehicle types, such as sedan.

As such, we do not foresee Continental sales seeing an increase in the near future. Even so, the vehicle has rapidly narrowed the sales gap with its primary rival – the Cadillac XTS – in the first 11 months of 2017, with the difference between the two models being 4,255 units in favor of the Cadillac during the time frame. The comparison isn’t exactly apples-to-apples, as the XTS holds a notable advantage in terms of overall sales volume potential by having a much broader fleet/professional vehicles lineup comprised of five distinct livery models (see “About The Numbers” section below). By comparison, the Continental is only available in a single livery variant, since Lincoln has tasked livery-specific duties to the MKT.

Sales Numbers - Full-Size Luxury Sedans - November 2017 - United States

MODEL NOV 17 / NOV 16 NOVEMBER 17 NOVEMBER 16 YTD 17 / YTD 16 YTD 17 YTD 16
XTS -26.95% 1,938 2,653 -20.96% 15,051 19,042
CONTINENTAL -34.95% 923 1,419 +216.04% 10,796 3,416
RLX -7.86% 129 140 -18.27% 1,051 1,286
TOTAL -29.01% 2,990 4,212 +13.28% 26,898 23,744

The full-size luxury sedan contracted 29 percent in November while expanding 13 percent in the first 11 months of 2017.

For informational purposes, we are providing sales figures for full-size prestige luxury cars, which are similar in size to the Continental but have significantly higher prices.

Sales Numbers - Full-Size Prestige Luxury Cars - November 2017 - United States

MODEL NOV 17 / NOV 16 NOVEMBER 17 NOVEMBER 16 YTD 17 / YTD 16 YTD 17 YTD 16
S-CLASS +22.24% 1,803 1,475 -20.83% 13,704 17,309
7 SERIES -36.09% 788 1,233 -29.61% 8,169 11,605
CT6 -33.53% 777 1,169 +23.17% 9,701 7,876
LS -18.64% 358 440 -22.77% 3,788 4,905
A8 -36.73% 217 343 -21.57% 2,861 3,648
G90 +22.26% 368 301 +890.57% 3,992 403
TOTAL -13.10% 4,311 4,961 -7.72% 42,215 45,746

About The Numbers

  • All percent change figures compared to Lincoln Continental November 2016 sales, except as noted
  • In the United States, there were 25 selling days in November 2017 and 25 selling days in November 2016
  • Cadillac XTS sales include:
    • XTS Sedan
    • XTS V-Sport Sedan
    • XRS Professional Vehicles, including:
      • W20 Livery Package
      • W30 Coachbuilder Stretch Livery
      • B05 Armored
      • B9Q Coachbuilder Funeral Coach
      • V4U Coachbuilder Limousine

Further Reading & Sales Reporting

Sponsored Links

Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Matthew McConaughey Returns To Sell The All-New, 2018 Lincoln Navigator: Ad Break

2019 Ford Ranger Spied Completely Uncovered In Thailand