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‘Ford Driving Skills For Life’ Turns 15, Expands In The US And Abroad

Ford Driving Skills for Life – the Ford Motor Company Fund’s program for nurturing safe driving habits in young adults – celebrates its 15th year in 2018, and the milestone will be marked by a program expansion as well as the introduction of new educational tools. The 2018 US Driving Skills for Life tour kicks off this month at NOLA Motorsports Park in New Orleans, and includes a total of 13 US cities on the calendar, in states as far and wide as Texas, Massachusetts, and Michigan.

This year, Ford Driving Skills for Life will again visit a handful of overseas countries, too, with new destinations including Cambodia, Czech Republic, and Morocco. And for the first time ever, women will receive drivers’ training in Saudi Arabia, thanks to the country’s decision to lift its ban on female drivers.

Other new features of the program this year include a brand-new distracted driving tool that allows students to don goggles and experience a driving scenario where they have to manage distractions like text messages and navigation while driving; a new “hangover suit” that allows (mostly adult) drivers to experience a simulation of driving while hungover; and a new pilot program in rural areas of North and South Carolina that will explore the unique drivers’ education needs of people living in rural communities.

“As we celebrate 15 years of stellar programming to keep new drivers safe, we continue to build momentum with new technologies that help to ensure smart driving,” says Ford Driving Skills for Life Global Manager James Graham. “Our program is expanding in multiple ways – by reaching more people here and abroad, and by offering cutting-edge technologies that enhance our curriculum.

“We look forward to many more years of success. And we are proud to be the global leader in training new drivers to keep them safer behind the wheel.”

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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