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Ford Brand U.S. Sales Decrease 5.6 Percent To 154,733 Units In January 2018

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FoMoCo’s Ford brand reported 154,733 new vehicle deliveries in January 2018 in the United States, a decrease of 5.6 percent compared to January 2017.

Sales on an individual model basis were as follows:

  • Ford C-Max sales decreased 0.32 percent to 943 units
  • Ford E-Series sales increased 55.17 percent to 5,105 units
  • Ford EcoSport sales totaled 500 units, representing the model’s first month on sale in the U.S.
    • Stock of the subcompact crossover continues to build and dealers are very excited about the new model
  • Ford Edge sales decreased 6.29 percent to 8,519 units
  • Ford Escape sales decreased 7.97 percent to 18,947 units
  • Ford Expedition sales decreased 15.38 percent to 3,439 units, with a high mix of Platinum models that represented 29 percent of the model’s sales, pushing transaction price increases of $7,800.
    • Retail sales increased in every region of the country, with the largest market, the Central region, seeing a 46 percent growth
  • Ford Explorer sales decreased 1.89 percent to 15,005 units
    • Retail sales increased 56.8 percent
    • Fleet sales decreased 66.3 percent due to order timing
    • 2018 Expedition is turning in just 11 days
  • Ford F-Series sales increased 1.62 percent to 58,937 units, representing the model’s best January sales performance since 2004
    • F-Series average transaction pricing totaled $47,800 per truck – up $1,400 over a year ago and $140 over December’s record
  • Ford Fiesta sales increased 5.59 percent to 3,775 units
  • Ford Flex sales decreased 19.77 percent to 1,469 units
  • Ford Focus sales decreased 30.98 percent to 6,610 units
  • Ford Fusion sales decreased 33.28 percent to 10,352 units
  • Ford GT sales totaled 10 units
  • Ford Heavy Trucks sales decreased 48.67 percent to 732 units
  • Ford Mustang sales decreased 6.22 percent to 4,732 units; retail sales increased 10.7 percent, with the biggest increases coming from the nation’s larger sports car markets: Dallas was up 39 percent and Houston was up 9 percent
  • Ford Police Interceptor Sedan sales increased 27.04 percent to 700 units
  • Ford Police Interceptor Utility sales increased 26.66 percent to 2,984 units
  • Ford Taurus sales decreased 9.45 percent to 2,548 units
  • Ford Transit sales decreased 3.32 percent to 7,512 units
  • Ford Transit Connect sales decreased 8.77 percent to 1,914 units

Sales Results - January 2018 - USA - Ford

C-MAX-0.32% 943946
E-SERIES+55.17% 5,1053,290
EDGE-6.29% 8,5199,091
ESCAPE-7.97% 18,94720,588
EXPEDITION-15.38% 3,4394,064
EXPLORER-1.89% 15,00515,294
F-SERIES+1.62% 58,93757,995
FIESTA+5.59% 3,7753,575
FLEX-19.77% 1,4691,831
FOCUS-30.98% 6,6109,577
FUSION-33.28% 10,35215,515
GT* 10*
HEAVY TRUCKS-48.67% 7321,426
MUSTANG-6.22% 4,7325,046
TAURUS-9.45% 2,5482,814
TRANSIT-3.32% 7,5127,770
TRANSIT CONNECT-8.77% 1,9142,098
FORD TOTAL-5.55% 154,733163,827

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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