Lincoln U.S. Sales Decrease 27 Percent To 6,410 Units In January 2018

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Ford Motor Company’s premium Lincoln brand reported 6,410 new vehicle deliveries in January 2018 in the United States, a decrease of 27 percent compared to January 2017.

Sales on an individual model basis were as follows:

  • Lincoln Continental sales decreased 30.16 percent to 815 units
  • Lincoln MKC sales decreased 28.24 percent to 1,197 units
  • Lincoln MKT sales decreased 52.69 percent to 123 units
  • Lincoln MKX sales decreased 38.15 percent to 1,811 units
  • Lincoln MKZ sales decreased 43.73 percent to 1,176 units
  • Lincoln Navigator sales increased 97.55 percent to 1,288 units
    • Sales increased triple digits in every region of the country, with the Western region is up 135 percent
    • Retail sales increased 131.7 percent, marking the Navigator’s best January retail sales in a decade
    • At retail, 84 percent of Navigators sold were Reserve and Black Label models – the two highest trim levels
    • Navigator is turning on dealer lots in just 7 days

In addition, Lincoln’s overall transaction pricing increased $8,700 in January compared to a year ago.

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Sales Results - January 2018 - USA - Lincoln

MODELJAN 2018 / JAN 2017JANUARY 2018JANUARY 2017
CONTINENTAL-30.16% 8151,167
MKC-28.24% 1,1971,668
MKT-52.69% 123260
MKX-38.15% 1,8112,928
MKZ-43.73% 1,1762,090
NAVIGATOR+97.55% 1,288652
LINCOLN TOTAL-27.03% 6,4108,785

About The Numbers

  • All percent change figures compared to Lincoln January 2017 sales, except as noted
  • There were 25 selling days in January 2018 and 24 selling days in January 2017

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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