Ford Authority

Lincoln U.S. Sales Decrease 27 Percent To 6,410 Units In January 2018

Ford Motor Company’s premium Lincoln brand reported 6,410 new vehicle deliveries in January 2018 in the United States, a decrease of 27 percent compared to January 2017.

Sales on an individual model basis were as follows:

  • Lincoln Continental sales decreased 30.16 percent to 815 units
  • Lincoln MKC sales decreased 28.24 percent to 1,197 units
  • Lincoln MKT sales decreased 52.69 percent to 123 units
  • Lincoln MKX sales decreased 38.15 percent to 1,811 units
  • Lincoln MKZ sales decreased 43.73 percent to 1,176 units
  • Lincoln Navigator sales increased 97.55 percent to 1,288 units
    • Sales increased triple digits in every region of the country, with the Western region is up 135 percent
    • Retail sales increased 131.7 percent, marking the Navigator’s best January retail sales in a decade
    • At retail, 84 percent of Navigators sold were Reserve and Black Label models – the two highest trim levels
    • Navigator is turning on dealer lots in just 7 days

In addition, Lincoln’s overall transaction pricing increased $8,700 in January compared to a year ago.

Sales Results - January 2018 - USA - Lincoln

CONTINENTAL-30.16% 8151,167
MKC-28.24% 1,1971,668
MKT-52.69% 123260
MKX-38.15% 1,8112,928
MKZ-43.73% 1,1762,090
NAVIGATOR+97.55% 1,288652
LINCOLN TOTAL-27.03% 6,4108,785

About The Numbers

  • All percent change figures compared to Lincoln January 2017 sales, except as noted
  • There were 25 selling days in January 2018 and 24 selling days in January 2017

Further Reading & Sales Reporting

Ford Authority founder with a passion for global automotive business strategy.

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