Ford Motor Company’s premium Lincoln brand reported 6,410 new vehicle deliveries in January 2018 in the United States, a decrease of 27 percent compared to January 2017.
Sales on an individual model basis were as follows:
- Lincoln Continental sales decreased 30.16 percent to 815 units
- Lincoln MKC sales decreased 28.24 percent to 1,197 units
- Lincoln MKT sales decreased 52.69 percent to 123 units
- Lincoln MKX sales decreased 38.15 percent to 1,811 units
- Lincoln MKZ sales decreased 43.73 percent to 1,176 units
- Lincoln Navigator sales increased 97.55 percent to 1,288 units
- Sales increased triple digits in every region of the country, with the Western region is up 135 percent
- Retail sales increased 131.7 percent, marking the Navigator’s best January retail sales in a decade
- At retail, 84 percent of Navigators sold were Reserve and Black Label models – the two highest trim levels
- Navigator is turning on dealer lots in just 7 days
In addition, Lincoln’s overall transaction pricing increased $8,700 in January compared to a year ago.
Sales Results - January 2018 - USA - Lincoln
| MODEL | JAN 2018 / JAN 2017 | JANUARY 2018 | JANUARY 2017 |
|---|---|---|---|
| CONTINENTAL | -30.16% | 815 | 1,167 |
| MKC | -28.24% | 1,197 | 1,668 |
| MKT | -52.69% | 123 | 260 |
| MKX | -38.15% | 1,811 | 2,928 |
| MKZ | -43.73% | 1,176 | 2,090 |
| NAVIGATOR | +97.55% | 1,288 | 652 |
| LINCOLN TOTAL | -27.03% | 6,410 | 8,785 |
About The Numbers
- All percent change figures compared to Lincoln January 2017 sales, except as noted
- There were 25 selling days in January 2018 and 24 selling days in January 2017
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- U.S. Ford Motor Company January 2018 sales results
- Ford January 2018 sales results (Ford brand)
- Lincoln January 2018 sales results
No Comments yet