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Ford Is Launching An Online Car Shopping Site This Year

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As much as the modern westerner relies upon the internet to communicate, pay bills, and go shopping, online car shopping hasn’t really gone mainstream just yet. Ford is hoping to change that, this week announcing an online car shopping experience called “Ready.Shop.Go.”, which will launch in a handful of Midwestern states this month before becoming available throughout the rest of the country by the end of 2018.

Ready.Shop.Go. will offer customers the ability to search vehicle inventory; see pricing and incentives; lock-in a deal for up to 48 hours (subject to vehicle availability); apply for financing; get an estimate on a trade-in; and arrange a test drive, all from the comfort of their home or office. In the future, the system will offer customizable purchase and lease options from AutoFi, and the ability to review and sign contracts with Ford Credit digitally over the internet.

AutoFi is a financial tech company that Ford Credit has invested in. Ford teamed with AutoFi to create the platform that underpinned its first foray into online car shopping: a pilot program through Ricart Ford in Groveport, Ohio – in 2017.

“Our customers are busy people, whether with daily work demands or spending time with their families,” said Ford VP of US Marketing, Sales and Service Mark LaNeve. “Ready.Shop.Go. allows them to find the perfect vehicle online, spend significantly less time at the dealership and drive away with their new ride sooner.”

“As we worked with our dealers to develop Ready.Shop.Go., it was important to make sure the experience benefited both our customers and our dealers,” he continued. “This experience delivers the functionality and flexibility customers need to select a vehicle at their preferred dealership, then apply for financing before ever stepping into a showroom, saving both customers and dealers valuable time.”

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Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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