Alex Luft
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FoMoCo’s Ford brand reported 187,432 new vehicle deliveries in February 2018 in the United States, a decrease of 6.1 percent compared to February 2017.
Sales on an individual model basis were as follows:
- Ford C-Max sales decreased 35.29 percent to 851 units
- Ford E-Series sales decreased 10.26 percent to 3,604 units
- Ford EcoSport sales totaled 2,300 units
- Sales are climbing as more models become available at dealers
- The model is turning in an average of 18 days
- The vehicle seeing strong reception in large markets on the coasts, including Los Angeles, New York and Philadelphia
- Ford Edge sales decreased 8.18 percent to 10,216 units
- Ford Escape sales decreased 23.9 percent to 21,033 units
- Ford Expedition sales decreased 26.21 percent to 4,358 units
- Expedition retail sales increased 41.4 percent
- Expedition fleet sales decreased 54.6 percent due to order timing
- Expedition days-to-turn rate is 13 days
- Platinum models represent 31 percent of sales, with transaction prices expanding $10,900 per vehicle.
- A new $25 million investment brings Ford’s total investment at Kentucky Truck Plant where the Expedition is made to $925 million in order to increase SUV production
- Ford Explorer sales decreased 5.43 percent to 18,106 units
- Ford F-Series sales increased 3.47 percent to 68,243 units
- The results represent the model’s 10th consecutive month of sales gains as well as its best February sales performance in 18 years
- Continued strong demand for high series trucks along with a good mix of Crew Cab trucks lifted average transaction prices by $1,500 to $47,200 per truck, compared to $43,800 for the overall segment.
- Ford Fiesta sales decreased 10.6 percent to 3,559 units
- Ford Flex sales decreased 21.75 percent to 1,921 units
- Ford Focus sales decreased 3.09 percent to 12,299 units
- Ford Fusion sales increased 1.27 percent to 16,721 units
- Ford GT sales increased 400 percent to 15 units
- Ford Heavy Trucks sales decreased 21.11 percent to 770 units
- Ford Mustang sales decreased 30.1 percent to 5,800 units
- Ford Police Interceptor Sedan sales decreased 12.95 percent to 585 units
- Ford Police Interceptor Utility sales increased 7.96 percent to 2,754 units
- Ford Taurus sales decreased 36.88 percent to 2,530 units
- Ford Transit sales decreased 6.57 percent to 9,666 units
- Ford Transit Connect sales decreased 0.05 percent to 2,101 units
In the first two months of 2018, Ford sales decreased 5.88 percent to 342,165 units.
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Sales Results - February 2018 - USA - Ford
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| C-MAX | -35.29% | 851 | 1,315 | -20.65% | 1,794 | 2,261 |
| E-SERIES | -10.26% | 3,604 | 4,016 | +19.20% | 8,709 | 7,306 |
| ECOSPORT | * | 2,300 | * | * | 2,800 | * |
| EDGE | -8.18% | 10,216 | 11,126 | -7.33% | 18,735 | 20,217 |
| ESCAPE | -23.90% | 21,033 | 27,637 | -17.10% | 39,980 | 48,225 |
| EXPEDITION | -26.21% | 4,358 | 5,906 | -21.80% | 7,797 | 9,970 |
| EXPLORER | -5.43% | 18,106 | 19,145 | -3.86% | 33,111 | 34,439 |
| F-SERIES | +3.47% | 68,243 | 65,956 | +2.61% | 127,180 | 123,951 |
| FIESTA | -10.60% | 3,559 | 3,981 | -2.94% | 7,334 | 7,556 |
| FLEX | -21.75% | 1,921 | 2,455 | -20.91% | 3,390 | 4,286 |
| FOCUS | -3.09% | 12,299 | 12,691 | -15.08% | 18,909 | 22,268 |
| FUSION | +1.27% | 16,721 | 16,512 | -15.47% | 27,073 | 32,027 |
| GT | +400.00% | 15 | 3 | +733.33% | 25 | 3 |
| HEAVY TRUCKS | -21.11% | 770 | 976 | -37.47% | 1,502 | 2,402 |
| MUSTANG | -30.10% | 5,800 | 8,298 | -21.07% | 10,532 | 13,344 |
| POLICE INTERCEPTOR SEDAN | -12.95% | 585 | 672 | +5.07% | 1,285 | 1,223 |
| POLICE INTERCEPTOR UTILITY | +7.96% | 2,754 | 2,551 | +16.93% | 5,738 | 4,907 |
| TAURUS | -36.88% | 2,530 | 4,008 | -25.56% | 5,078 | 6,822 |
| TRANSIT | -6.57% | 9,666 | 10,346 | -5.18% | 17,178 | 18,116 |
| TRANSIT CONNECT | -0.05% | 2,101 | 2,102 | -4.40% | 4,015 | 4,200 |
| FORD TOTAL | -6.14% | 187,432 | 199,696 | -5.88% | 342,165 | 363,523 |
About The Numbers
- All percent change figures compared to Ford February 2017 sales, except as noted
- There were 24 selling days in February 2018 and 24 selling days in February 2017
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- U.S. Ford Motor Company February 2018 sales results
- Ford February 2018 sales results (Ford brand)
- Lincoln February 2018 sales results
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