Ford Brand U.S. Sales Decrease 6.1 Percent To 187,432 Units In February 2018

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FoMoCo’s Ford brand reported 187,432 new vehicle deliveries in February 2018 in the United States, a decrease of 6.1 percent compared to February 2017.

Sales on an individual model basis were as follows:

  • Ford C-Max sales decreased 35.29 percent to 851 units
  • Ford E-Series sales decreased 10.26 percent to 3,604 units
  • Ford EcoSport sales totaled 2,300 units
    • Sales are climbing as more models become available at dealers
    • The model is turning in an average of 18 days
    • The vehicle seeing strong reception in large markets on the coasts, including Los Angeles, New York and Philadelphia
  • Ford Edge sales decreased 8.18 percent to 10,216 units
  • Ford Escape sales decreased 23.9 percent to 21,033 units
  • Ford Expedition sales decreased 26.21 percent to 4,358 units
    • Expedition retail sales increased 41.4 percent
    • Expedition fleet sales decreased 54.6 percent due to order timing
    • Expedition days-to-turn rate is 13 days
    • Platinum models represent 31 percent of sales, with transaction prices expanding $10,900 per vehicle.
    • A new $25 million investment brings Ford’s total investment at Kentucky Truck Plant where the Expedition is made to $925 million in order to increase SUV production
  • Ford Explorer sales decreased 5.43 percent to 18,106 units
  • Ford F-Series sales increased 3.47 percent to 68,243 units
    • The results represent the model’s 10th consecutive month of sales gains as well as its best February sales performance in 18 years
    • Continued strong demand for high series trucks along with a good mix of Crew Cab trucks lifted average transaction prices by $1,500 to $47,200 per truck, compared to $43,800 for the overall segment.
  • Ford Fiesta sales decreased 10.6 percent to 3,559 units
  • Ford Flex sales decreased 21.75 percent to 1,921 units
  • Ford Focus sales decreased 3.09 percent to 12,299 units
  • Ford Fusion sales increased 1.27 percent to 16,721 units
  • Ford GT sales increased 400 percent to 15 units
  • Ford Heavy Trucks sales decreased 21.11 percent to 770 units
  • Ford Mustang sales decreased 30.1 percent to 5,800 units
  • Ford Police Interceptor Sedan sales decreased 12.95 percent to 585 units
  • Ford Police Interceptor Utility sales increased 7.96 percent to 2,754 units
  • Ford Taurus sales decreased 36.88 percent to 2,530 units
  • Ford Transit sales decreased 6.57 percent to 9,666 units
  • Ford Transit Connect sales decreased 0.05 percent to 2,101 units

In the first two months of 2018, Ford sales decreased 5.88 percent to 342,165 units.

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Sales Results - February 2018 - USA - Ford

MODELFEB 2018 / FEB 2017FEBRUARY 2018FEBRUARY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-35.29% 8511,315-20.65%1,794 2,261
E-SERIES-10.26% 3,6044,016+19.20%8,709 7,306
ECOSPORT* 2,300**2,800 *
EDGE-8.18% 10,21611,126-7.33%18,735 20,217
ESCAPE-23.90% 21,03327,637-17.10%39,980 48,225
EXPEDITION-26.21% 4,3585,906-21.80%7,797 9,970
EXPLORER-5.43% 18,10619,145-3.86%33,111 34,439
F-SERIES+3.47% 68,24365,956+2.61%127,180 123,951
FIESTA-10.60% 3,5593,981-2.94%7,334 7,556
FLEX-21.75% 1,9212,455-20.91%3,390 4,286
FOCUS-3.09% 12,29912,691-15.08%18,909 22,268
FUSION+1.27% 16,72116,512-15.47%27,073 32,027
GT+400.00% 153+733.33%25 3
HEAVY TRUCKS-21.11% 770976-37.47%1,502 2,402
MUSTANG-30.10% 5,8008,298-21.07%10,532 13,344
POLICE INTERCEPTOR SEDAN-12.95% 585672+5.07%1,285 1,223
POLICE INTERCEPTOR UTILITY+7.96% 2,7542,551+16.93%5,738 4,907
TAURUS-36.88% 2,5304,008-25.56%5,078 6,822
TRANSIT-6.57% 9,66610,346-5.18%17,178 18,116
TRANSIT CONNECT-0.05% 2,1012,102-4.40%4,015 4,200
FORD TOTAL-6.14% 187,432199,696-5.88%342,165 363,523

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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