Ford Authority

Ford Teases A Forthcoming, Unnamed Small Off-Road SUV

In case you missed it, Ford is planning to introduce an all-new, small SUV for off-road adventure seekers, and while the automaker isn’t ready to unveil the full details of the vehicle just yet, the company did release a teaser image on social media showing the darkened profile of the future mini-Bronco.

You can find that above.

Actually, calling it a “mini-Bronco” might not turn out to prove entirely accurate; Ford still hasn’t said whether the new SUV will use body-on-frame construction like the 2020 Ford Bronco, or a more car-like unibody structure. Either way, with this new model, the forthcoming Bronco, and in all likelihood, a North American version of the new Ranger Raptor, Ford is taking aim at claiming the off-roading throne from rivals like Fiat Chrysler’s rugged Jeep brand.

“We’re ready to reclaim out rightful place as the off-road vehicle leader,” Ford President of Global Markets Jim Farley puts it. As he told a room full of reporters in Dearborn today, Ford’s forthcoming small SUV is “purpose-built for getting off the highway and delivers the performance that matches its looks.”

“For Jeep, it’s about rock-crawling in Moab. But our premise is completely different. We want to give people true off-road vehicles that are comfortable at higher speeds, on two-track trails, and do well in deep sand on the beach.” Mr. Farley says the future Bronco and unnamed small SUV won’t “look like doomsday vehicles, or have spartan, government-issued interiors.”

Ford’s forthcoming small off-road SUV is part of a new-product offensive that will see the automaker replacing 75% of its lineup by 2020, and introducing four brand-new truck and SUV nameplates.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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  1. Michael Fornetti

    Needs to also have a two door short wheel base option with 10+ inches of ground clearance.

  2. Dino

    The better name for this vehicle is Bronco, there’s nothing else in the pipeline ready to build.


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