Ford Authority

Ford Will Have The ‘Freshest’ Lineup In The Industry By 2020

Ford today announced that by the year 2020, it will have the “freshest” lineup of cars, trucks, and SUVs in the automotive industry, replacing more than 75 percent of its product portfolio and introducing four brand-new truck and SUV nameplates. Today, the average age of the vehicles found in Ford’s US showrooms is 5.7 years; by 2020, that average will shrink to 3.3 years.

Trucks and SUVs will receive a majority of the focus, as by 2020, Ford says they’ll account for nearly 90 percent of its sales volume. To that end, both the compact Ford Escape and the full-size Explorer will be redesigned within the next couple of years, and the automaker will launch not only its first Bronco in more than two decades, but also an all-new, small SUV with adventure-seeking off-roaders in mind. The first-ever Ford F-150 Hybrid will debut in 2020, Ford says,

Performance-minded customers might be interested to know that there’s a new Ford Explorer ST on the way, following in the footsteps of the new Edge ST. Chances are, there will be a new Raptor, as well – likely a North American version of the new, global Ford Ranger Raptor.

“What started out as a small program on a shoestring budget, Raptor has turned into an off-road franchise and has a loyal following of enthusiasts,” remarked Ford President of Global Markets Jim Farley today during a presentation to the press. “We don’t have any new Raptor news today. But please watch that space.”

Finally, Mr. Farley again reminded the press of Ford’s forthcoming “Mach 1” performance electric SUV – although, in a sign that Ford is rethinking the name in light of the (mostly negative) feedback it received during the 2018 Detroit Auto Show, the words “Mach 1” never left his lips. Farley called the new battery-electric crossover “a four-door utility with the rebel soul of a Mustang. Low-slung. Sleek silhouette. Zero emissions.”

“And I’ll make a prediction,” Farley concluded. “We’re not going to have to shoot it into space to make it famous.”

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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  1. Dino

    Ford adds 10 years to the product line by ditching Taurus and Flex. Their presentation was a slight-of-hand trick to get you to look the other way.

    Makes me wonder what Mulally was doing on his way out the door. These guys are way behind GM, VW and Daimler in automation and electrification.

  2. reisen

    ford has “THE BETTER IDEA OF BUILDING THE NEW VEHICLES PEOPLE WANT TO BUY”. they now just need to implement these new cars trucks and suv’s.


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