Ford Motor Company U.S. Sales Increase 3.4 Percent To 244,306 Units In March 2018

Sponsored Links

Ford Motor Company reported 244,306 new vehicle deliveries for March 2018 in the U.S. market, a 3.4 percent increase compared to March 2017. Sales increased at Ford and decreased at Lincoln.

“March represented a strong start to the spring selling season for both Ford and the industry”, said Mark LaNeve Ford vice president, U.S. Marketing, Sales and Service. “We saw incredible demand for our trucks and SUVs, selling over 87,000 F-Series pickups. Ford brand SUVs established a new sales record in March. Demand for our all-new Lincoln Navigator is off the charts, with some customers buying the SUV sight unseen.”

Sales Summary - March 2018 - Ford Motor Company - USA

SalesSales Mix
Total244,306236,250+3.4%+8056100.0%100.0%
Sale TypeMarch 2018March 2017March 2018 / March 2017March 2018 - March 2017March 2018March 2017
Retail158,996157,740+0.8%+125665.1%66.8%
Fleet85,31078,510+8.7%+680034.9%33.2%

Ford Motor Company U.S. March 2018 Sales Notes

FoMoCo sales overview:

Sponsored Links

Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, increased 3.4 percent to 244,306 units:
    • Retail sales increased 0.8 percent to 158,996 vehicles, accounting for 65.1 percent of total Ford Motor Company March 2018 sales
    • Fleet sales, including daily rental, commercial and government segments, increased 8.7 percent to 85,310 units, accounting for 34.9 percent of total Ford Motor Company March 2018 sales:
      • Daily rental deliveries accounted for 17.7 percent of total sales, an increase of 2 percentage points
      • Commercial deliveries accounted for 12.4 percent of total sales, an increase of 0.8 percentage points
      • Government deliveries accounted for 4.8 percent of total sales, a decrease of 1.1 percentage points
      • The increase in March fleet sales is to offset declines in January and February, and bring first quarter results in line with 2017
    • Car sales decreased 8.1 percent to 52,635 units
    • SUV sales increased 7.5 percent to 82,395 units
    • Truck sales increased 6.7 percent to 109,276 units

Average Transaction Prices (ATPs):

  • Overall transaction prices grew $1,400 to $36,300 for the month, boosted by its newest products
  • The ATPs are the highest of any full-line automaker and the $700 growth rate of the industry

Inventory:

Sponsored Links
  • March month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 719,157 units for an 82 days supply, representing:
    • An increase of 1,596 units from the 717,561 units at the end of February 2018
    • A decrease of 7 days from the 89 supply at the end of February 2018
    • An increase of 17,356 units from the 701,801 units at the end of March 2017
    • An increase of 2 days from the 80 days supply at the end of March 2017
  • March month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 572,125 units for a 66 days supply, representing:
    • A decrease of 345 units from the 572,470 units at the end of February 2018
    • A decrease of 5 days from the 71 days supply at the end of February 2018
    • A decrease of 6,833 units from the 578,958 units at the end of March 2017
    • Flat from the 66 days supply at the end of March 2017

Ford sales increased 3.6 percent to 234,954 units:

Lincoln sales decreased 2.1 percent to 9,352 units:

  • Lincoln Continental sales decreased 13.6 percent to 832 units
  • Lincoln MKC sales decreased 5.91 percent to 2,149 units
  • Lincoln MKS sales decreased 100 percent to 0 units
  • Lincoln MKT sales increased 14.03 percent to 252 units
  • Lincoln MKX sales decreased 3.09 percent to 2,605 units
  • Lincoln MKZ sales decreased 27.27 percent to 1,803 units
  • Lincoln Navigator sales increased 90.75 percent to 1,711 units as inventories improve
    • Retail sales of the all-new Navigator saw a triple-digit increase in March, gaining 101.6 percent on a mix of 80 percent Black Label and Reserve models – Lincoln’s two highest trim levels
    • Average Transaction Prices for the Navigator grew $25,600
    • Days to turn is an average of 10 days
    • Growth is coming from all regions, with the West seeing a 201 percent increase; the largest region for Navigator sales is the Central region, which saw Navigator sales grow 73 percent

In the first three months of 2018, Ford Motor Company sales decreased 2.9 percent to 599,581 units.

Sponsored Links

Sales Results - March 2018 - USA - Ford

MODELMAR 2018 / MAR 2017MARCH 2018MARCH 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-25.36% 9951,333-22.40%2,789 3,594
E-SERIES+8.70% 5,1844,769+15.06%13,893 12,075
ECOSPORT* 3,296**6,096 *
EDGE+18.66% 13,91911,730+2.21%32,654 31,947
ESCAPE-2.64% 27,37028,113-11.77%67,350 76,338
EXPEDITION+3.31% 5,6535,472-12.90%13,450 15,442
EXPLORER+3.89% 21,02020,232-0.99%54,131 54,671
F-SERIES+6.99% 87,01181,330+4.34%214,191 205,281
FIESTA-9.55% 4,9645,488-5.72%12,298 13,044
FLEX-17.32% 1,4851,796-19.85%4,875 6,082
FOCUS+11.78% 16,13714,437-4.52%35,046 36,705
FUSION-14.16% 16,10318,759-14.98%43,176 50,786
GT+650.00% 152+700.00%40 5
HEAVY TRUCKS-5.17% 1,2851,355-25.82%2,787 3,757
MUSTANG-5.35% 8,6329,120-14.69%19,164 22,464
POLICE INTERCEPTOR SEDAN-4.26% 585611+1.96%1,870 1,834
POLICE INTERCEPTOR UTILITY-8.05% 2,9353,192+7.09%8,673 8,099
TAURUS-36.25% 2,5694,030-29.53%7,647 10,852
TRANSIT+8.27% 13,17312,167+0.22%30,351 30,283
TRANSIT CONNECT-4.96% 2,6232,760-4.63%6,638 6,960
FORD TOTAL+3.64% 234,954226,696-2.22%577,119 590,219

Sales Results - March 2018 - USA - Lincoln

MODELMAR 2018 / MAR 2017MARCH 2018MARCH 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-13.60% 832963-25.05%2,405 3,209
MKC-5.91% 2,1492,284-17.17%4,896 5,911
MKT+14.03% 252221-33.33%512 768
MKX-3.09% 2,6052,688-22.21%6,228 8,006
MKZ-27.27% 1,8032,479-34.38%4,359 6,643
NAVIGATOR+90.75% 1,711897+63.33%4,062 2,487
LINCOLN TOTAL-2.11% 9,3529,554-17.06%22,462 27,083

Sales Results - March 2018 - USA - FMC Totals

BRANDMAR 2018 / MAR 2017MARCH 2018MARCH 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
FORD TOTAL+3.64% 234,954226,696-2.22%577,119 590,219
LINCOLN TOTAL-2.11% 9,3529,554-17.06%22,462 27,083
FMC USA TOTAL+3.41% 244,306236,250-2.87%599,581 617,302

About The Numbers

Further Reading & Sales Reporting

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Could Start Building EVs In Germany After 2023

Ford Could Follow GM In Reporting Sales Results Quarterly, Not Monthly