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Ford Picks A New Global Director Of Product Marketing

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Under the watch of President and CEO Jim Hackett, Ford Motor Company is still shuffling around some of its executives, as the company attempts to find the right leadership team to guide its push for greater operational fitness. Most recently, Jacques Brent, Ford’s President in the Middle East and Africa markets, was tapped to serve as the new Global Director of Product Marketing, effective June 1st. He will be replaced in his current role by Mark Ovenden, who is presently Vice President of Marketing, Sales, and Service in the Asia Pacific region.

“We are making key leadership changes that will help us accelerate our growth in Middle East and Africa and reshape our global marketing organization,” Jim Hackett says.

Jacques Brent, 48, has been Ford’s President in the Middle East and Africa since 2016, following a stint as Vice President of Marketing in the Asia Pacific region. In his new role as Global Director of Product Marketing, the 20-year veteran will work to improve the efficiency and effectiveness of his department, using the latest tools and technologies to gain valuable customer insight and improving the product planning process. He’ll report to Ford’s Chief Marketing Officer and Group Vice President of Lincoln, Joy Falotico.

“Under Jacques’ leadership, we have continued to strengthen our business across the Middle East and Africa, and laid a solid foundation for the future,” says Ford President of Europe, Middle East, and Africa Steven Armstrong. “Looking forward, I am confident that Mark’s deep marketing expertise and consumer mindset will be a significant asset to help accelerate our business in the region, offering exciting new products and services, and further driving operational fitness.”

Mark Ovenden, 53, is a 33-year veteran with Ford Motor Company who served in roles such as President and CEO of Ford Sollers – Ford’s Russian joint venture – and Chairman and Managing Director of Ford of Britain, before being named Ford’s Vice President of Marketing, Sales, and Service in the Asia Pacific region. In his new role as President in the Middle East and Africa markets, Ovenden will report to Steven Armstrong, and will work to improve the operational fitness and reach of Ford’s Middle East and Africa business unit, while cooperating with dealers and regional partners to further develop its customer base.

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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