The US-market Ford Fiesta subcompact car and Taurus full-size car are on the chopping block, according to a report from The Wall Street Journal (paywalled). Neither potential product cancellation would be all that surprising given that Ford already confirmed the new seventh-generation Fiesta wouldn’t be sold in the US, and that the Taurus has struggled in the showroom ever since it stepped up from the mid- to the full-size category.
Last month, sales of the Ford Taurus stood at 2,569 units in the United States – down more than 36 percent year-over-year. Just a handful of vehicles – including the ever-unpopular C-MAX, the divisive Flex, and the super-rare GT supercar – sold in smaller numbers.
And like the Ford Fiesta, the Taurus, too, has seen a new version arrive in outside markets with no plans to launch stateside. At the 2015 Shanghai Auto Show, the Blue Oval unveiled a brand-new, seventh-generation Taurus for the mainland-China market, based on the Fusion’s CD4 platform as opposed to the US-market Taurus’ D3 underpinnings. To this day, there’s been no indication that Ford could bring that newer Taurus to the US.
The news that the Ford Fiesta and Taurus are reportedly set to face the ax comes as a growing number of customers both in the US and abroad flock to trucks, crossovers, and SUVs. Ford has already announced plans to chase that trend, by making such vehicles nearly 90 percent of its lineup by 2020, according to North America Product Communications Manager Mike Levine. Two off-road SUVs, a performance-oriented electric crossover, and a new North American Ford Ranger are all known to be in the works over the coming years.
But, “passenger cars, including Fiesta and Taurus, remain an important part of our lineup,” Mike Levine says.
General Motors is reportedly set to trim its North American lineup in a similar fashion, discontinuing the Sonic subcompact car and, perhaps, the full-size Impala. A redesign program for the mid-size Ford Fusion was reportedly canceled earlier in the year, although the Blue Oval just recently introduced a moderately-updated version of the North American sedan for the 2019 model year.