Ford EcoSport Sales Total 5,481 Units In May 2018

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Ford EcoSport Sales - May 2018 - United States

In the United States, Ford EcoSport deliveries totaled 5,481 units in May 2018. Retail sales increased 65 percent.

In the first five months of the year, EcoSport sales totaled 16,854 units.
MODEL MAY 2018 / MAY 2017 MAY 2018 MAY 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
ECOSPORT * 5,481 * * 16,854 *

The Ford Authority Take

The EcoSport’s May sales performance is quite promising, and is likely caused by a combination of the following factors:

  • Initial launch inertia associated with a new model
  • Improved retail-level availability (resulting in the improved retail sales)
  • Healthy fleet sales
  • A growing crossover utility vehicle market

However, we have concerns about the model’s long-term sales performance in the U.S. market. Though the EcoSport is a solid vehicle, it is not the most competitive in its segment, which is becoming ever more competitive with new entrants from Hyundai (Kona), Nissan (Kicks), Jeep (Compass) and potentially Kia (Stonic) entering the fray with segment stalwarts such as the Chevy Trax, Buick Encore, Honda HR-V, Toyota C-HR and Jeep Renegade. As such, we imagine that Ford will need to replace the current, first-gen EcoSport with an all-new model sooner rather that later, in order to be more competitive in this space.

About The Numbers

More Information & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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2 Comments

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  1. They whine about sedan sales, with virtually no support for the Fusion, and brag about the miniscule sales of these fake SUV/CUVs with amazing advertising. Let me throw up. Think they’re going to force them down our throats. There is still GMB-bye Ford.

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