Ford Motor Company U.S. Sales Increase 1 Percent To 242,824 Units In May 2018

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Ford Motor Company reported 242,824 new vehicle deliveries for May 2018 in the U.S. market, a 0.7 percent increase compared to May 2017. Sales decreased at both of FoMoCo’s brands – Ford as well as Lincoln.

“F-Series didn’t miss a beat last month. With sales up 11 percent in May and 6 percent year-to-date, F-Series is off to its best start since 2000 and is on track to deliver its ninth consecutive year gain”, said Mark LaNeve Ford vice president, U.S. Marketing, Sales and Service. “Navigator continues to fly off dealer lots, with an increasing number of customers coming from Mercedes and Land Rover.”

Sales Summary - May 2018 - Ford Motor Company - USA

SalesSales Mix
Total242,824241,126+0.7%+1,698100.0%100.0%
Sale TypeMay 2018May 2017May 2018 / May 2017May 2018 - May 2017May 2018May 2017
Retail163,796158,282+3.5%+5,51467.5%65.6%
Fleet79,02882,844-4.6%-3,81632.5%34.4%

Ford Motor Company U.S. May 2018 Sales Notes

FoMoCo sales overview:

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Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 0.7 percent to 242,824 units:
    • Retail sales increased 3.5 percent or 5,514 units to 163,796 vehicles, accounting for 67.5 percent of total Ford Motor Company May 2018 sales
    • Fleet sales, including daily rental, commercial and government segments, decreased 4.6 percent or 3,816 units to 79,028 units, accounting for 32.5 percent of total Ford Motor Company May 2018 sales:
      • Daily rental deliveries accounted for 14.8 percent of total sales, a decrease of 0.9 percentage points
      • Commercial deliveries accounted for 11.5 percent of total sales, a decrease of 0.9 percentage points
      • Government deliveries accounted for 6.2 percent of total sales, no change in terms of percentage points
      • Fleet sales were down due to order timing, according to Ford
    • Car sales decreased 13.3 percent to 52,518 units
    • SUV sales increased 0.5 percent to 81,701 units
    • Truck sales increased 9.4 percent to 108,605 units

Average Transaction Prices (ATPs):

  • Overall transaction prices are almost $3,400 higher than the industry average at $35,800 per vehicle

Inventory:

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  • May month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 678,396 units for a 73 days supply, representing:
    • A decrease of 58,015 units from the 736,411 units at the end of April 2018
    • A decrease of 13 days from the 86 supply at the end of April 2018
    • An increase of 12,869 units from the 691,265 units at the end of May 2017
    • An increase of 1 days from the 72 days supply at the end of May 2017
  • May month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 568,416 units for a 61 days supply, representing:
    • A decrease of 11,283 units from the 579,699 units at the end of April 2018
    • A decrease of 7 days from the 68 days supply at the end of April 2018
    • A decrease of 5,133 units from the 573,549 units at the end of May 2017
    • An increase of 2 days from the 59 days supply at the end of May 2017

Ford sales increased 1 percent to 233,069 units:

  • Ford C-Max sales decreased 45.85 percent to 991 units
  • Ford E-Series sales decreased 27.5 percent to 3,907 units
  • Ford EcoSport sales totaled 5,481 units
    • Retail sales increased 65 percent
  • Ford Edge sales decreased 10.33 percent to 12,332 units
  • Ford Escape sales decreased 3.01 percent to 26,993 units
  • Ford Expedition sales decreased 9.29 percent to 5,223 units as inventories continue to improve
    • Retail sales increased 41.8 percent
    • Expedition is averaging just 19 days on dealer lots
    • Average Transaction Prices grew $12,300 over the last year to $61,400
    • May sales gains came from every region
  • Ford Explorer sales decreased 14.29 percent to 19,470 units
  • Ford F-Series sales increased 11.33 percent to 84,639 units, representing the nameplate’s best May performance since 2000
    • The results mark 13 consecutive months of year-over-year gains
    • Ford F-Series has broken through the 80,000 mark four times over the last 9 months, a claim no other full-size truck maker can make. This comes with a $1,400 gain in average transaction pricing for the month.
  • Ford Fiesta sales increased 22.22 percent to 5,110 units
  • Ford Flex sales decreased 12.23 percent to 1,701 units
  • Ford Focus sales decreased 6.38 percent to 16,144 units
  • Ford Fusion sales decreased 29.39 percent to 15,253 units
  • Ford GT sales increased 20 percent to 6 units
  • Ford Heavy Trucks sales increased 48.06 percent to 1,297 units
  • Ford Mustang sales increased 10.69 percent to 8,739 units as the spring selling season heated up, representing a strong start to the sports car-selling season
    • Mustang remains the best-selling sports car both in the U.S. and globally – a lead it has held since first going global three years ago
  • Ford Police Interceptor Sedan sales decreased 8.61 percent to 828 units
  • Ford Police Interceptor Utility sales increased 9.91 percent to 3,206 units
  • Ford Taurus sales decreased 1.32 percent to 2,987 units
  • Ford Transit sales increased 12.4 percent to 15,513 units, representing its best monthly sales performance since launching in 2014
  • Ford Transit Connect sales increased 3.34 percent to 3,249 units

Lincoln sales decreased 5.2 percent to 9,755 units:

  • Lincoln Continental sales decreased 37.79 percent to 660 units
  • Lincoln MKC sales increased 6.06 percent to 2,677 units
  • Lincoln MKT sales decreased 35.6 percent to 246 units
  • Lincoln MKX sales decreased 5.48 percent to 2,535 units
  • Lincoln MKZ sales decreased 35.74 percent to 1,800 units
  • Lincoln Navigator sales increased 122.4 percent to 1,837 units
    • Retail sales increased by triple digits
    • Overall average transaction prices are exceeding $80,000, representing a $25,700 gain over year-ago levels
    • Customers are trending much younger, with approximately 50 percent of buyers between the ages of 35 and 54. More than half of all Navigator buyers are competitive conquests, coming from other brands.

In the first five months of 2018, Ford Motor Company sales decreased 2.4 percent to 1,047,056 units.

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Sales Results - May 2018 - USA - Ford

MODELMAY 2018 / MAY 2017MAY 2018MAY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-45.85% 9911,830-33.79%4,564 6,893
E-SERIES-27.50% 3,9075,389-3.89%21,781 22,663
ECOSPORT* 5,481**16,854 *
EDGE-10.33% 12,33213,752-2.80%56,226 57,846
ESCAPE-3.01% 26,99327,830-10.85%115,726 129,805
EXPEDITION-9.29% 5,2235,758-13.93%22,649 26,316
EXPLORER-14.29% 19,47022,715-5.83%91,495 97,157
F-SERIES+11.33% 84,63976,027+5.67%371,934 351,965
FIESTA+22.22% 5,1104,181+0.02%20,559 20,554
FLEX-12.23% 1,7011,938-18.29%7,816 9,565
FOCUS-6.38% 16,14417,244-4.40%64,191 67,146
FUSION-29.39% 15,25321,603-19.96%71,300 89,086
GT+20.00% 65+366.67%56 12
HEAVY TRUCKS+48.06% 1,297876-17.19%4,879 5,892
MUSTANG+10.69% 8,7397,895-8.83%35,028 38,422
POLICE INTERCEPTOR SEDAN-8.61% 828906-2.67%3,356 3,448
POLICE INTERCEPTOR UTILITY+9.91% 3,2062,917+5.25%14,850 14,109
TAURUS-1.32% 2,9873,027-22.55%12,848 16,589
TRANSIT+12.40% 15,51313,801+4.13%57,879 55,584
TRANSIT CONNECT+3.34% 3,2493,144-5.22%12,330 13,009
FORD TOTAL+0.97% 233,069230,838-1.92%1,006,321 1,026,061

Sales Results - May 2018 - USA - Lincoln

MODELMAY 2018 / MAY 2017MAY 2018MAY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-37.79% 6601,061-25.43%3,932 5,273
MKC+6.06% 2,6772,524-15.49%9,432 11,161
MKT-35.60% 246382-25.97%1,029 1,390
MKX-5.48% 2,5352,682-15.36%11,026 13,027
MKZ-35.74% 1,8002,801-35.13%7,851 12,102
NAVIGATOR+122.40% 1,837826+85.84%7,465 4,017
LINCOLN TOTAL-5.18% 9,75510,288-13.44%40,735 47,062

Sales Results - May 2018 - USA - FMC Totals

BRANDMAY 2018 / MAY 2017MAY 2018MAY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
FORD TOTAL+0.97% 233,069230,838-1.92%1,006,321 1,026,061
LINCOLN TOTAL-5.18% 9,75510,288-13.44%40,735 47,062
FMC USA TOTAL+0.70% 242,824241,126-2.43%1,047,056 1,073,123

About The Numbers

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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