Ford Brand U.S. Sales Increase 1 Percent To 233,069 Units In May 2018

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FoMoCo’s Ford brand reported 233,069 new vehicle deliveries in May 2018 in the United States, an increase of 1 percent compared to May 2017.

Sales on an individual model basis were as follows:

  • Ford C-Max sales decreased 45.85 percent to 991 units
  • Ford E-Series sales decreased 27.5 percent to 3,907 units
  • Ford EcoSport sales totaled 5,481 units
    • Retail sales increased 65 percent
  • Ford Edge sales decreased 10.33 percent to 12,332 units
  • Ford Escape sales decreased 3.01 percent to 26,993 units
  • Ford Expedition sales decreased 9.29 percent to 5,223 units as inventories continue to improve
    • Retail sales increased 41.8 percent
    • Expedition is averaging just 19 days on dealer lots
    • Average Transaction Prices grew $12,300 over the last year to $61,400
    • May sales gains came from every region
  • Ford Explorer sales decreased 14.29 percent to 19,470 units
  • Ford F-Series sales increased 11.33 percent to 84,639 units, representing the nameplate’s best May performance since 2000
    • The results mark 13 consecutive months of year-over-year gains
    • Ford F-Series has broken through the 80,000 mark four times over the last 9 months, a claim no other full-size truck maker can make. This comes with a $1,400 gain in average transaction pricing for the month.
  • Ford Fiesta sales increased 22.22 percent to 5,110 units
  • Ford Flex sales decreased 12.23 percent to 1,701 units
  • Ford Focus sales decreased 6.38 percent to 16,144 units
  • Ford Fusion sales decreased 29.39 percent to 15,253 units
  • Ford GT sales increased 20 percent to 6 units
  • Ford Heavy Trucks sales increased 48.06 percent to 1,297 units
  • Ford Mustang sales increased 10.69 percent to 8,739 units as the spring selling season heated up, representing a strong start to the sports car-selling season
    • Mustang remains the best-selling sports car both in the U.S. and globally – a lead it has held since first going global three years ago
  • Ford Police Interceptor Sedan sales decreased 8.61 percent to 828 units
  • Ford Police Interceptor Utility sales increased 9.91 percent to 3,206 units
  • Ford Taurus sales decreased 1.32 percent to 2,987 units
  • Ford Transit sales increased 12.4 percent to 15,513 units, representing its best monthly sales performance since launching in 2014
  • Ford Transit Connect sales increased 3.34 percent to 3,249 units

In the first five months of 2018, Ford sales decreased 2 percent to 1,006,321 units.

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Sales Results - May 2018 - USA - Ford

MODELMAY 2018 / MAY 2017MAY 2018MAY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-45.85% 9911,830-33.79%4,564 6,893
E-SERIES-27.50% 3,9075,389-3.89%21,781 22,663
ECOSPORT* 5,481**16,854 *
EDGE-10.33% 12,33213,752-2.80%56,226 57,846
ESCAPE-3.01% 26,99327,830-10.85%115,726 129,805
EXPEDITION-9.29% 5,2235,758-13.93%22,649 26,316
EXPLORER-14.29% 19,47022,715-5.83%91,495 97,157
F-SERIES+11.33% 84,63976,027+5.67%371,934 351,965
FIESTA+22.22% 5,1104,181+0.02%20,559 20,554
FLEX-12.23% 1,7011,938-18.29%7,816 9,565
FOCUS-6.38% 16,14417,244-4.40%64,191 67,146
FUSION-29.39% 15,25321,603-19.96%71,300 89,086
GT+20.00% 65+366.67%56 12
HEAVY TRUCKS+48.06% 1,297876-17.19%4,879 5,892
MUSTANG+10.69% 8,7397,895-8.83%35,028 38,422
POLICE INTERCEPTOR SEDAN-8.61% 828906-2.67%3,356 3,448
POLICE INTERCEPTOR UTILITY+9.91% 3,2062,917+5.25%14,850 14,109
TAURUS-1.32% 2,9873,027-22.55%12,848 16,589
TRANSIT+12.40% 15,51313,801+4.13%57,879 55,584
TRANSIT CONNECT+3.34% 3,2493,144-5.22%12,330 13,009
FORD TOTAL+0.97% 233,069230,838-1.92%1,006,321 1,026,061

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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