Ford Explorer Sales Decrease 9.45 Percent To 65,902 Units In Second Quarter 2018

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Ford Explorer Sales - Q2 2018 - United States

In the United States, Ford Explorer deliveries totaled 56,674 units in Q2 2018, a decrease of about 11 percent compared to 63,790 units sold in Q2 2017.

In the first six months of the year, Explorer sales decreased about 6 percent to 110,805 units.
MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
EXPLORER -11.16% 56,674 63,790 -6.46% 110,805 118,461

Ford Police Interceptor Utility Sales - Q2 2018 - United States

In the United States, Ford Police Interceptor Utility deliveries totaled 9,228 units in Q2 2018, an increase of about 3 percent compared to 8,991 units sold in Q2 2017.

In the first six months of the year, Police Interceptor Utility sales increased about 5 percent to 17,901 units.
MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
POLICE INTERCEPTOR UTILITY +2.64% 9,228 8,991 +4.75% 17,901 17,090

2018 Ford Explorer 02

The Ford Authority Take

The current Explorer is showing its age in the highly-competitive full-size crossover space, and the sales figures are beginning to show that some consumers are opting for more modern offerings from rivals. The current Explorer is reaching the end of its lifecycle, with the all-new and next-generation Explorer is right around the corner. The model is expected in roughly a year, as a 2020 model year vehicle.

Despite this turn of events, the Explorer remained the best-selling model in its segment with a cumulative 65,902 unit sales (including the Explorer and Police Interceptor Utility). The performance enabled it to outsell all other competirors, including the strongest rivals like the Toyota Highlander, Honda Pilot and Chevrolet Traverse by 4,530 units, 26,656 units, and 30,010 units, respectively. The Explorer also outsold the Jeep Grand Cherokee by 10,037 units.

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Sales Numbers - Mainstream Full-Size Crossovers - Q2 2018 - United States

MODEL Q2 18 / Q2 17 Q2 18 Q2 17 YTD 18 / YTD 17 YTD 18 YTD 17
EXPLORER -11.16% 56,674 63,790 -6.46% 110,805 118,461
POLICE INTERCEPTOR UTILITY +2.64% 9,228 8,991 +4.75% 17,901 17,090
HIGHLANDER +15.07% 61,372 53,333 +14.28% 114,254 99,975
PILOT +31.29% 38,246 29,131 +39.97% 76,079 54,355
TRAVERSE +30.02% 35,892 27,606 +30.08% 74,090 56,958
SANTA FE -4.00% 30,633 31,910 -1.38% 59,185 60,012
DURANGO -17.18% 16,489 19,909 -10.69% 32,722 36,638
PATHFINDER -16.81% 15,596 18,747 -25.88% 33,702 45,467
ATLAS +223.79% 13,026 4,023 +599.93% 28,158 4,023
CX-9 +20.86% 7,028 5,815 +21.49% 14,716 12,113
ASCENT * 1,897 * * 1,897 *
TOTAL +8.67% 286,081 263,255 +11.57% 563,509 505,092

The mainstream full-size crossover segment grew 8 percent in the second quarter of 2018 and 11 percent in the first six months of 2018.

For informational and comparative purposes, we are also providing sales figures for large crossover SUV models that overlap with the models that compete directly in the Explorer’s segment, albeit are not in it directly:

  • GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander – which are midsize crossovers with three rows
  • Jeep Grand Cherokee (see Jeep Grand Cherokee sales), which has two rows of seating but is sold at a similar price point to the Traverse and therefore overlaps the full-size crossover segment

Sales Numbers - Overlapping Large Crossover Sales - Q2 2018 - United States

MODEL Q2 18 / Q2 17 Q2 18 Q2 17 YTD 18 / YTD 17 YTD 18 YTD 17
ACADIA -25.20% 20,108 26,883 -10.69% 50,008 55,995
SORENTO +6.42% 31,374 29,481 +4.98% 52,760 50,256
OUTLANDER +23.72% 10,407 8,412 +30.59% 23,506 18,000
GRAND CHEROKEE -6.55% 55,865 59,779 -6.07% 109,313 116,379

2018 Ford Explorer 03

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About The Numbers

  • All percent change figures compared to Ford Explorer Q2 2017 sales
  • In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
  • Hyundai Santa Fe sales figures include two distinct models:
    • The “regular” Santa Fe three-row full-size model, which competes directly with the Traverse, and
    • The Santa Fe Sport two-row midsize model, which is smaller and less expensive than the Traverse
    • Hyundai reports sales for both of these distinct models on one line, which would be the equivalent of Chevrolet reporting sales of the Blazer and Traverse on a single line

More Information & Sales Reporting

Ford Explorer Photo Gallery
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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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