Ford Motor Company U.S. Sales Increase 1.2 Percent To 230,635 Units In June 2018

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Ford Motor Company reported 230,635 new vehicle deliveries for June 2018 in the U.S. market, a 1.2 percent increase compared to June 2017. Sales increased at both of FoMoCo’s brands – Ford and Lincoln.

“As leaders in truck and SUV sales, the Ford brand had an incredible first half with almost 1 million sold. F-Series has posted gains for 14 consecutive months, while Ford SUVs posted a new record June sales month and Transit sales gain 25 percent,” said Mark LaNeve Ford vice president, U.S. Marketing, Sales and Service. “Our all-new Lincoln Navigator continues as the hottest new product in the country, with triple-digit gains in the first half.”

The ongoing industry shift to trucks and SUVs continues playing into FoMoCo’s strengths, as Ford trucks, SUVs, commercial vehicles and Lincoln all posted gains for the month.

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Sales Summary - June 2018 - Ford Motor Company - USA

SalesSales Mix
Total230,635227,979+1.2%+2,656100.0%100.0%
Sale TypeJune 2018June 2017June 2018 / June 2017June 2018 - June 2017June 2018June 2017
Retail156,788152,396+2.9%+4,39268.0%66.8%
Fleet73,84775,583-2.3%-1,73632.0%33.2%

Ford Motor Company U.S. June 2018 Sales Notes

FoMoCo sales overview:

Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, increased 1.2 percent to 230,735 units:
    • Retail sales increased 2.9 percent or 4,392 units to 156,788 vehicles, accounting for 68 percent of total Ford Motor Company June 2018 sales
    • Fleet sales, including daily rental, commercial and government segments, decreased 2.3 percent or 1,736 units to 73,847 units, accounting for 32 percent of total Ford Motor Company June 2018 sales:
      • Daily rental deliveries accounted for 12.8 percent of total sales, a decrease of 5 percent
      • Commercial deliveries accounted for 13.3 percent of total sales, an increase of 6 percent
      • Government deliveries accounted for 6.0 percent of total sales, a decrease of 1.3 percent
    • Car sales decreased 14 percent to 45,335 units
    • SUV sales increased 8.9 percent to 84,617 units
    • Truck sales increased 3.2 percent to 100,683 units

Average Transaction Prices (ATPs):

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  • Overall transaction prices increased $540 in June

Inventory:

  • June month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 665,004 units for a 78 days supply, representing:
    • A decrease of 13,392 units from the 678,396 units at the end of May 2018
    • An increase of 5 days from the 73 supply at the end of May 2018
    • A decrease of 31,270 units from the 696,274 units at the end of June 2017
    • A decrease of 1 days from the 79 days supply at the end of June 2017
  • June month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 525,369 units for a 62 days supply, representing:
    • A decrease of 43,047 units from the 568,416 units at the end of May 2018
    • An increase of 1 days from the 61 days supply at the end of May 2018
    • A decrease of 54,482 units from the 579,851 units at the end of June 2017
    • A decrease of 4 days from the 66 days supply at the end of June 2017

Ford Logo 04

Ford sales increased 1.1 percent to 221,101 units:

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Lincoln Logo 01

Lincoln sales increased 2.8 percent to 9,534 units:

  • Lincoln Continental sales decreased 43.88 percent to 546 units
  • Lincoln MKC sales increased 24 percent to 2,857 units
  • Lincoln MKT sales decreased 25.78 percent to 213 units
  • Lincoln MKX sales decreased 1.25 percent to 2,444 units
  • Lincoln MKZ sales decreased 18.57 percent to 1,824 units
  • Lincoln Navigator sales increased 68.37 percent to 1,650 units
    • Retail sales of the all-new Lincoln Navigator increased 119.7 percent in June and 115.5 percent in the first half of the year
    • Lincoln is seeing strongest demand for the Navigator’s most exclusive trim levels, with 80 percent of the retail mix coming from Reserve and Black Label, delivering a $27,000 increase in transaction pricing

In the first six months of 2018, Ford Motor Company sales decreased 1.8 percent to 1,277,691 units.

Sales Results - June 2018 - USA - Ford

MODELJUN 2018 / JUN 2017JUNE 2018JUNE 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-55.99% 8371,902-38.59%5,401 8,795
E-SERIES-24.78% 3,7244,951-7.64%25,505 27,614
ECOSPORT* 6,756**23,610 *
EDGE-11.85% 11,82213,411-4.50%68,048 71,257
ESCAPE+6.45% 28,90127,151-7.86%144,627 156,956
EXPEDITION+10.08% 5,2854,801-10.23%27,934 31,117
EXPLORER-9.36% 19,31021,304-6.46%110,805 118,461
F-SERIES+1.68% 79,20477,895+4.95%451,138 429,860
FIESTA+19.23% 4,8004,026+3.17%25,359 24,580
FLEX+15.36% 2,3282,018-12.42%10,144 11,583
FOCUS-29.95% 10,91015,575-9.21%75,101 82,721
FUSION-13.57% 15,67818,139-18.88%86,978 107,225
GT+22.22% 119+219.05%67 21
HEAVY TRUCKS+35.06% 1,098813-10.86%5,977 6,705
MUSTANG+19.62% 7,4006,186-4.89%42,428 44,608
POLICE INTERCEPTOR SEDAN-13.10% 637733-4.50%3,993 4,181
POLICE INTERCEPTOR UTILITY+2.35% 3,0512,981+4.75%17,901 17,090
TAURUS-8.19% 2,6922,932-20.39%15,540 19,521
TRANSIT+25.00% 13,53310,826+7.53%71,412 66,410
TRANSIT CONNECT+2.39% 3,1243,051-3.77%15,454 16,060
FORD TOTAL+1.10% 221,101218,704-1.39%1,227,422 1,244,765

Sales Results - June 2018 - USA - Lincoln

MODELJUN 2018 / JUN 2017JUNE 2018JUNE 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-43.88% 546973-28.31%4,478 6,246
MKC+24.00% 2,8572,304-8.73%12,289 13,465
MKT-25.78% 213287-25.94%1,242 1,677
MKX-1.25% 2,4442,475-13.11%13,470 15,502
MKZ-18.57% 1,8242,240-32.54%9,675 14,342
NAVIGATOR+68.37% 1,650980+82.41%9,115 4,997
LINCOLN TOTAL+2.79% 9,5349,275-10.77%50,269 56,337

Sales Results - June 2018 - USA - FMC Totals

BRANDJUN 2018 / JUN 2017JUNE 2018JUNE 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
FORD TOTAL+1.10% 221,101218,704-1.39%1,227,422 1,244,765
LINCOLN TOTAL+2.79% 9,5349,275-10.77%50,269 56,337
FMC USA TOTAL+1.17% 230,635227,979-1.80%1,277,691 1,301,102

About The Numbers

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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2 Comments

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  1. it’s great to see that focus and fiesta sales are up. maybe ford will rethink their decision about axing most of the car lines. And the fusion is still their best selling car .

  2. Looks like the EcoSport sales continue to climb. It’s also outselling the Hyundai Kona and Toyota C-HR. Perhaps its taller SUV proportions are making it more popular than its lower more car-like rivals.

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