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Ford EcoSport Sales Total 17,514 Units In Second Quarter 2018

By Alex Luft

August 7, 2018 2:10 am

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Ford EcoSport Sales - Q2 2018 - United States

In the United States, Ford EcoSport deliveries totaled 17,514 units in Q2 2018.

In the first six months of the year, EcoSport sales totaled 23,610 units.
MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
ECOSPORT * 17,514 * * 23,610 0

2018 Ford EcoSport exterior live at 2016 LA Auto Show 004

The Ford Authority Take

The EcoSport was the sixth best-selling model in the segment in the second quarter, behind the Jeep Compass (see Jeep Compass sales), Chevy Trax (see Chevy Trax sales), Jeep Renegade (see Jeep Renegade sales), Honda HR-V and Buick Encore (see Buick Encore sales). It’s also likely that the EcoSport was outsold by the Nissan Rogue Sport, but Nissan elects to not break out sales of the Rogue Sport from those of the larger and more expensive Rogue. As such, it is unknown which portion of the 98,748 Rogue sales the Rogue Sport accounted for, and therefore where the EcoSport fits among those sales.

The performance means that the Ford EcoSport outsold the following models: Hyundai Kona, Toyota C-HR, Mitsubishi Outlander Sport, Kia Niro, Mazda CX-3, Mitsubishi Eclipse Cross, Fiat 500X, Nissan Kicks and the now-discontinued Nissan Juke, which the Kicks replaced.

Sales Numbers - Mainstream Subcompact Crossovers - Q2 2018 - United States

MODEL Q2 18 / Q2 17 Q2 18 Q2 17 YTD 18 / YTD 17 YTD 18 YTD 17
COMPASS +155.85% 43,990 17,194 +239.90% 87,510 25,746
TRAX +42.74% 26,507 18,570 +27.23% 46,989 36,931
RENEGADE -6.87% 25,780 27,682 -4.88% 50,439 53,027
HR-V -8.09% 24,752 26,932 -2.30% 45,555 46,628
ENCORE +4.11% 23,167 22,252 +14.89% 48,635 42,331
ECOSPORT * 17,514 * * 23,610 0
KONA * 12,634 * * 15,193 0
C-HR +129.54% 12,620 5,498 +377.25% 26,239 5,498
OUTLANDER SPORT +9.55% 8,985 8,202 +48.78% 22,415 15,066
NIRO +1.04% 7,868 7,787 +12.05% 14,203 12,676
CX-3 +35.75% 5,290 3,897 +26.49% 9,627 7,611
ECLIPSE CROSS * 2,313 * * 2,966 0
500X -18.27% 1,646 2,014 -18.97% 3,225 3,980
KICKS * 563 * * 563 *
JUKE -93.79% 196 3,157 -91.00% 652 7,245
TOTAL +49.33% 213,825 143,185 +54.95% 397,821 256,739

Not counting the Nissan Rogue and Rogue Sport, the subcompact mainstream crossover segment expanded nearly 50 percent in Q2 2018 and 55 percent in the first six months of 2018.

Sales Numbers - Nissan Rogue and Rogue Sport - Q2 2018 - United States

MODEL Q2 18 / Q2 17 Q2 18 Q2 17 YTD 18 / YTD 17 YTD 18 YTD 17
ROGUE +4.75% 98,748 94,268 +9.97% 215,202 195,689
TOTAL +4.75% 98,748 94,268 +9.97% 215,202 195,689

The EcoSport is a relative newcomer to the U.S. subcompact crossover space, and we expect Ford EcoSport sales to continue growing in the near future due to the following factors:

  • A favorable market for crossover SUVs
  • More time for consumers to become aware of the EcoSport’s existence
  • Ongoing increase in EcoSport inventory

2018 Ford EcoSport interior 003

About The Numbers

  • All percent change figures compared to Ford EcoSport Q2 2017 sales
  • In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
  • Nissan Rogue sales figures include:
    • Subcompact Rogue Sport that competes with the EcoSport
    • Compact Rogue that competes with the Escape
    • Nissan has refused to break out sales of the models individually

2018 Ford EcoSport exterior live at 2016 LA Auto Show 003

More Information & Sales Reporting

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By Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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