Ford Motor Company U.S. Sales Decrease 3.1 Percent To 194,026 Units In July 2018

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Ford Motor Company reported 194,026 new vehicle deliveries for July 2018 in the U.S. market, a 3.1 percent decrease compared to July 2017. Sales decreased at both of FoMoCo’s brands – Ford and Lincoln.

“Ford pickups and vans dominated last month, with overall trucks posting an increase of 10 percent,” said Mark LaNeve Ford vice president, U.S. Marketing, Sales and Service. “Combined, pickup,  van, and SUVs totaled 153,402 vehicle sales, for a 4.8 percent gain. We have now sold more than 1.1 million trucks and SUVs this year. Lincoln Navigator continues to be the country’s hottest new product, with sales expanding in every region of the United States.”

Sales Summary - July 2018 - Ford Motor Company - USA

SalesSales Mix
Total194,026200,212-3.1%-6,186100.0%100.0%
Sale TypeJuly 2018July 2017July 2018 / July 2017July 2018 - July 2017July 2018July 2017
Retail142,842159,492-10.4%-16,65073.6%79.7%
Fleet51,18440,720+25.7%+10,46426.4%20.3%

Ford Motor Company U.S. July 2018 Sales Notes

FoMoCo sales summary:

Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 3.1 percent to 194,026 units:
    • Retail sales decreased 10.4 percent or 16,650 units to 142,842 vehicles, accounting for 73.6 percent of total Ford Motor Company July 2018 sales
    • Fleet sales, including daily rental, commercial and government segments, increased 25.7 percent or 10,464 units to 51,184 units, accounting for 26.4 percent of total Ford Motor Company July 2018 sales. Ford says that the increase was a result of order timing relative to July 2017. Fleet sales included:
      • Daily rental deliveries accounted for 7.2 percent of total sales, an increase of 2.9 percent
      • Commercial deliveries accounted for 13.0 percent of total sales, an increase of 2.9 percent
      • Government deliveries accounted for 6.2 percent of total sales, an increase of 0.3 percent
    • Car sales decreased 27.7 percent to 34,879 units
    • SUV sales decreased 1.5 percent to 69,994 units
    • Truck sales increased 10.2 percent to 89,153 units

Average Transaction Prices (ATPs):

  • Overall transaction prices gained $1,200 during the month, outpacing the industry’s $700 ATP growth.

Inventory:

  • July month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 605,135 units for a 75 days supply, representing:
    • A decrease of 59,869 units from the 665,004 units at the end of June 2018
    • A decrease of 3 days from the 78 days supply at the end of June 2018
    • A decrease of 11,689 units from the 616,824 units at the end of July 2017
    • A decrease of 2 days from the 77 days supply at the end of July 2017
  • July month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 505,945 units for a 63 days supply, representing:
    • A decrease of 39,287 units from the 545,232 units at the end of June 2018
    • A decrease of 1 days from the 64 days supply at the end of June 2018
    • A decrease of 25,385 units from the 531,330 units at the end of July 2017
    • A decrease of 3 days from the 66 days supply at the end of July 2017

Ford Logo 04

Ford sales decreased 2.7 percent to 186,128 units:

  • Ford C-Max sales decreased 74.33 percent to 472 units
  • Ford EcoSport sales totaled 5,354 units
  • Ford Edge sales decreased 9.02 percent to 10,150 units
  • Ford Escape sales decreased 25.57 percent to 20,630 units
  • Ford Expedition sales decreased 3.93 percent to 3,475 units
  • Ford Explorer sales increased 7.89 percent to 20,243 units
    • Ford says that it continues to see high demand for high-trim Explorers, with July mix being comprised of Limited, Sport, and Platinum models
  • Ford F-Series sales increased 2.13 percent to 70,949 units, marking 15 straight months of year-over-year sales gains
    • Average Transaction Prices increased $1,500 per truck to $46,500, or $2,600 above segment average due to demand for high series models
  • Ford Fiesta sales increased 9.66 percent to 3,928 units
  • Ford Flex sales increased 20.65 percent to 1,858 units
  • Ford Focus sales decreased 45.51 percent to 8,993 units
  • Ford Fusion sales decreased 22.07 percent to 10,822 units
  • Ford GT sales decreased 12.5 percent to 7 units
  • Ford Heavy Trucks sales increased 43.51 percent to 1,283 units
  • Ford Mustang sales decreased 4.38 percent to 5,934 units
    • Mustang is attracting a younger buyer with its 2.3 liter EcoBoost engine, which represents nearly 50 percent of Mustang sales
  • Ford Police Interceptor Sedan sales decreased 24.88 percent to 483 units
  • Ford Police Interceptor Utility sales decreased 8.21 percent to 2,539 units
  • Ford Taurus sales decreased 6.16 percent to 2,087 units
  • Ford van sales increased 60.8 percent to 16,921 units:
  • Ford pickups, vans and commercial vehicles all posted gains in July, as commercial vehicle sales increased 25 percent
  • Ford brand truck and SUV sales increased 4.8 percent to 153,402 units, pushing the year-to-date total to surpass the 1-million vehicle mark, with 1,125,957 units sold

Lincoln Logo 01

Lincoln sales decreased 11 percent to 7,898 units:

  • Lincoln Continental sales decreased 40.19 percent to 573 units
  • Lincoln MKC sales increased 8.03 percent to 2,300 units
  • Lincoln MKT sales decreased 6.64 percent to 211 units
  • Lincoln MKX sales decreased 15.65 percent to 2,043 units
  • Lincoln MKZ sales decreased 34.14 percent to 1,580 units
  • Lincoln Navigator sales increased 62.7 percent to 1,191 units
    • Retail sales increased 64.7 percent, with retail share doubling from a year ago
    • The new Navigator is the first American vehicle to ever top JD Power’s APEAL study
    • Average transaction pricing is up $29,900 for a record $84,300 per model

In the first seven months of 2018, Ford Motor Company sales decreased 2 percent to 1,471,717 units.

Sales Results - July 2018 - USA - Ford

MODELJUL 2018 / JUL 2017JULY 2018JULY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-74.33% 4721,839-44.77%5,873 10,634
E-SERIES+11.97% 3,7133,316-5.54%29,218 30,930
ECOSPORT* 5,354**28,964 *
EDGE-9.02% 10,15011,156-5.11%78,198 82,413
ESCAPE-25.57% 20,63027,716-10.51%165,257 184,672
EXPEDITION-3.93% 3,4753,617-9.57%31,409 34,734
EXPLORER+7.89% 20,24318,763-4.50%131,048 137,224
F-SERIES+2.13% 70,94969,467+4.56%522,087 499,327
FIESTA+9.66% 3,9283,582+3.99%29,287 28,162
FLEX+20.65% 1,8581,540-8.54%12,002 13,123
FOCUS-45.51% 8,99316,505-15.25%84,094 99,226
FUSION-22.07% 10,82213,886-19.25%97,800 121,111
GT-12.50% 78+155.17%74 29
HEAVY TRUCKS+43.51% 1,283894-4.46%7,260 7,599
MUSTANG-4.38% 5,9346,206-4.83%48,362 50,814
POLICE INTERCEPTOR SEDAN-24.88% 483643-7.21%4,476 4,824
POLICE INTERCEPTOR UTILITY-8.21% 2,5392,766+2.94%20,440 19,856
TAURUS-6.16% 2,0872,224-18.94%17,627 21,745
TRANSIT+190.94% 10,7943,710+17.24%82,206 70,120
TRANSIT CONNECT-31.01% 2,4143,499-8.65%17,868 19,559
FORD TOTAL-3.25% 185,128191,337-1.57%1,413,550 1,436,102

Sales Results - July 2018 - USA - Lincoln

MODELJUL 2018 / JUL 2017JULY 2018JULY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-40.19% 573958-29.89%5,051 7,204
MKC+8.03% 2,3002,129-6.44%14,589 15,594
MKT-6.64% 211226-23.65%1,453 1,903
MKX-15.65% 2,0432,422-13.45%15,513 17,924
MKZ-34.14% 1,5802,399-32.77%11,255 16,741
NAVIGATOR+62.70% 1,191732+79.89%10,306 5,729
LINCOLN TOTAL-11.01% 7,8988,875-10.80%58,167 65,212

Sales Results - July 2018 - USA - FMC Totals

BRANDJUL 2018 / JUL 2017JULY 2018JULY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
FORD TOTAL-3.25% 185,128191,337-1.57%1,413,550 1,436,102
LINCOLN TOTAL-11.01% 7,8988,875-10.80%58,167 65,212
FMC USA TOTAL-3.59% 193,026200,212-1.97%1,471,717 1,501,314

About The Numbers

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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