Ford Brand U.S. Sales Decrease 2.7 Percent To 186,128 Units In July 2018

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FoMoCo’s Ford brand reported 186,128 new vehicle deliveries in July 2018 in the United States, a decrease of 2.7 percent compared to July 2017.

Sales on an individual model basis were as follows:

On a category basis, Ford vans and pickups had a runaway month:

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  • Ford pickups, vans and commercial vehicles all posted gains in July, as commercial vehicle sales increased 25 percent
  • Ford branded truck and SUV sales increased 4.8 percent to 153,402 units, pushing the year-to-date total to surpass the 1-million vehicle mark, with 1,125,957 units sold

In the first seven months of 2018, Ford sales decreased 1.57 percent to 1,413,550 units.

Sales Results - July 2018 - USA - Ford

MODELJUL 2018 / JUL 2017JULY 2018JULY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-74.33% 4721,839-44.77%5,873 10,634
E-SERIES+11.97% 3,7133,316-5.54%29,218 30,930
ECOSPORT* 5,354**28,964 *
EDGE-9.02% 10,15011,156-5.11%78,198 82,413
ESCAPE-25.57% 20,63027,716-10.51%165,257 184,672
EXPEDITION-3.93% 3,4753,617-9.57%31,409 34,734
EXPLORER+7.89% 20,24318,763-4.50%131,048 137,224
F-SERIES+2.13% 70,94969,467+4.56%522,087 499,327
FIESTA+9.66% 3,9283,582+3.99%29,287 28,162
FLEX+20.65% 1,8581,540-8.54%12,002 13,123
FOCUS-45.51% 8,99316,505-15.25%84,094 99,226
FUSION-22.07% 10,82213,886-19.25%97,800 121,111
GT-12.50% 78+155.17%74 29
HEAVY TRUCKS+43.51% 1,283894-4.46%7,260 7,599
MUSTANG-4.38% 5,9346,206-4.83%48,362 50,814
POLICE INTERCEPTOR SEDAN-24.88% 483643-7.21%4,476 4,824
POLICE INTERCEPTOR UTILITY-8.21% 2,5392,766+2.94%20,440 19,856
TAURUS-6.16% 2,0872,224-18.94%17,627 21,745
TRANSIT+190.94% 10,7943,710+17.24%82,206 70,120
TRANSIT CONNECT-31.01% 2,4143,499-8.65%17,868 19,559
FORD TOTAL-3.25% 185,128191,337-1.57%1,413,550 1,436,102

About The Numbers

 

 

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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