Ford Brand U.S. Sales Decrease 2.7 Percent To 186,128 Units In July 2018

FoMoCo’s Ford brand reported 186,128 new vehicle deliveries in July 2018 in the United States, a decrease of 2.7 percent compared to July 2017.

Sales on an individual model basis were as follows:

• Ford C-Max sales decreased 74.33 percent to 472 units
• Ford EcoSport sales totaled 5,354 units
• Ford Edge sales decreased 9.02 percent to 10,150 units
• Ford Escape sales decreased 25.57 percent to 20,630 units
• Ford Expedition sales decreased 3.93 percent to 3,475 units
• Ford Explorer sales increased 7.89 percent to 20,243 units
  • Ford says that it continues to see high demand for high-trim Explorers, with July mix being comprised of Limited, Sport, and Platinum models
• Ford F-Series sales increased 2.13 percent to 70,949 units, marking 15 straight months of year-over-year sales gains
  • Average Transaction Prices increased $1,500 per truck to $46,500, or $2,600 above segment average due to demand for high series models
• Ford Fiesta sales increased 9.66 percent to 3,928 units
• Ford Flex sales increased 20.65 percent to 1,858 units
• Ford Focus sales decreased 45.51 percent to 8,993 units
• Ford Fusion sales decreased 22.07 percent to 10,822 units
• Ford GT sales decreased 12.5 percent to 7 units
• Ford Heavy Trucks sales increased 43.51 percent to 1,283 units
• Ford Mustang sales decreased 4.38 percent to 5,934 units
  • Mustang is attracting a younger buyer with its 2.3 liter EcoBoost engine, which represents nearly 50 percent of Mustang sales
• Ford Police Interceptor Sedan sales decreased 24.88 percent to 483 units
• Ford Police Interceptor Utility sales decreased 8.21 percent to 2,539 units
• Ford Taurus sales decreased 6.16 percent to 2,087 units
• Ford van sales increased 60.8 percent to 16,921 units:
  • Ford E-Series sales increased 11.97 percent to 3,713 units
  • Ford Transit sales increased 190.94 percent to 10,794 units
  • Ford Transit Connect sales decreased 31.01 percent to 2,414 units
  • Ford dominated the commercial van space with more than a 50 percent share

On a category basis, Ford vans and pickups had a runaway month:

• Ford pickups, vans and commercial vehicles all posted gains in July, as commercial vehicle sales increased 25 percent
• Ford branded truck and SUV sales increased 4.8 percent to 153,402 units, pushing the year-to-date total to surpass the 1-million vehicle mark, with 1,125,957 units sold

In the first seven months of 2018, Ford sales decreased 1.57 percent to 1,413,550 units.

Sales Results - July 2018 - USA - Ford

MODEL	JUL 2018 / JUL 2017	JULY 2018	JULY 2017	YTD 2018 / YTD 2017	YTD 2018	YTD 2017
C-MAX	-74.33%	472	1,839	-44.77%	5,873	10,634
E-SERIES	+11.97%	3,713	3,316	-5.54%	29,218	30,930
ECOSPORT	*	5,354	*	*	28,964	*
EDGE	-9.02%	10,150	11,156	-5.11%	78,198	82,413
ESCAPE	-25.57%	20,630	27,716	-10.51%	165,257	184,672
EXPEDITION	-3.93%	3,475	3,617	-9.57%	31,409	34,734
EXPLORER	+7.89%	20,243	18,763	-4.50%	131,048	137,224
F-SERIES	+2.13%	70,949	69,467	+4.56%	522,087	499,327
FIESTA	+9.66%	3,928	3,582	+3.99%	29,287	28,162
FLEX	+20.65%	1,858	1,540	-8.54%	12,002	13,123
FOCUS	-45.51%	8,993	16,505	-15.25%	84,094	99,226
FUSION	-22.07%	10,822	13,886	-19.25%	97,800	121,111
GT	-12.50%	7	8	+155.17%	74	29
HEAVY TRUCKS	+43.51%	1,283	894	-4.46%	7,260	7,599
MUSTANG	-4.38%	5,934	6,206	-4.83%	48,362	50,814
POLICE INTERCEPTOR SEDAN	-24.88%	483	643	-7.21%	4,476	4,824
POLICE INTERCEPTOR UTILITY	-8.21%	2,539	2,766	+2.94%	20,440	19,856
TAURUS	-6.16%	2,087	2,224	-18.94%	17,627	21,745
TRANSIT	+190.94%	10,794	3,710	+17.24%	82,206	70,120
TRANSIT CONNECT	-31.01%	2,414	3,499	-8.65%	17,868	19,559
FORD TOTAL	-3.25%	185,128	191,337	-1.57%	1,413,550	1,436,102

About The Numbers

• All percent change figures compared to Ford July 2017 sales, except as noted
• There were 24 selling days in July 2018 and 25 selling days in July 2017
  

  Further Reading & Sales Reporting

• Ford Motor Company news
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  • Mercury news
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• Running Ford Motor Company sales numbers
  • Running Ford sales numbers
  • Running Lincoln sales numbers
• Ford Motor Company July 2018 sales
  • U.S. Ford Motor Company July 2018 sales results
    • Ford July 2018 sales results (Ford brand)
    • Lincoln July 2018 sales results
  • Ford Motor Company South Korea July sales results