Ford Territory Revealed For China With Intent To Drive Growth

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Ford revealed a new SUV nameplate for the Chinese market on Wednesday: the Ford Territory. The mid-size SUV is expected to help drive sales growth in China’s emerging inland cities.

The Ford Territory was developed in conjunction with Jiangling Motors Corporation (JMC), which brought the local automaker’s consumer knowledge together with Ford’s global engineering expertise, per Ford.

“Territory is a key proof point for how we will grow in China. We brought Territory to market with speed, high quality and cost efficiency. It will be affordable for young families and new buyers across China, not just the coastal mega-cities. And the technology will delight customers,” Peter Fleet, president, Asia Pacific and chairman & CEO, Ford China.

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The exterior design looks a lot like the current Edge, but with a more chiseled appearance. Ford said it worked with designers to ensure the design appealed directly to Chinese buyers with a signature mesh grille and uniquely shaped LED running lights that also serve as turn signals. Ford didn’t provide photos of the rear, but said, “strong horizontal lines, emphasize the width and stance” of the Territory.

Efficiency and technology are at the Territory’s core. Ford will offer the new SUV with three powertrain options: a traditional internal-combustion engine, a 48-volt mild hybrid and a plug-in hybrid. The automaker did not provide further details on the Territory’s powertrains, however. More details will be provided closer to the vehicle’s launch.

Ford Territory China interior

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On the technology front, the infotainment system will feature intuitive Mandarin voice-command function and Ford’s Co-Pilot 360 suite of active safety features, which includes adaptive cruise control.

The efficiency and technology will come at an affordable price, according to Ford, to ensure it strikes directly into the heart of the booming SUV market in China. The market grew 38 percent between 2012 and 2016.

Production will take place at JMC’s Xiao Lan plant and sales are expected to begin in early 2019.

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Written by Sean Szymkowski

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