Ford Motor Company’s luxury Lincoln brand reported 7,898 new vehicle deliveries in July 2018 in the United States, a decrease of 11 percent compared to July 2017.
Sales on an individual model basis were as follows:
- Lincoln Continental sales decreased 40.19 percent to 573 units
- Lincoln MKC sales increased 8.03 percent to 2,300 units
- Lincoln MKT sales decreased 6.64 percent to 211 units
- Lincoln MKX sales decreased 15.65 percent to 2,043 units
- Lincoln MKZ sales decreased 34.14 percent to 1,580 units
- Lincoln Navigator sales increased 62.7 percent to 1,191 units
- Retail sales increased 64.7 percent, with retail share doubling from a year ago
- The new Navigator is the first American vehicle to ever top JD Power’s APEAL study
- Average transaction pricing is up $29,900 for a record $84,300 per model
In the first seven months of 2018, Lincoln U.S. sales decreased 10 percent to 58,167 units.
Sales Results - July 2018 - USA - Lincoln
| MODEL | JUL 2018 / JUL 2017 | JULY 2018 | JULY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -40.19% | 573 | 958 | -29.89% | 5,051 | 7,204 |
| MKC | +8.03% | 2,300 | 2,129 | -6.44% | 14,589 | 15,594 |
| MKT | -6.64% | 211 | 226 | -23.65% | 1,453 | 1,903 |
| MKX | -15.65% | 2,043 | 2,422 | -13.45% | 15,513 | 17,924 |
| MKZ | -34.14% | 1,580 | 2,399 | -32.77% | 11,255 | 16,741 |
| NAVIGATOR | +62.70% | 1,191 | 732 | +79.89% | 10,306 | 5,729 |
| LINCOLN TOTAL | -11.01% | 7,898 | 8,875 | -10.80% | 58,167 | 65,212 |
About The Numbers
- All percent change figures compared to Lincoln July 2017 sales, except as noted
- There were 24 selling days in July 2018 and 25 selling days in July 2017
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company July 2018 sales
- U.S. Ford Motor Company July 2018 sales results
- Ford July 2018 sales results (Ford brand)
- Lincoln July 2018 sales results
- Ford Motor Company South Korea July sales results
- U.S. Ford Motor Company July 2018 sales results
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