Lincoln U.S. Sales Decrease 11 Percent To 7,898 Units In July 2018

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Ford Motor Company’s luxury Lincoln brand reported 7,898 new vehicle deliveries in July 2018 in the United States, a decrease of 11 percent compared to July 2017.

Sales on an individual model basis were as follows:

  • Lincoln Continental sales decreased 40.19 percent to 573 units
  • Lincoln MKC sales increased 8.03 percent to 2,300 units
  • Lincoln MKT sales decreased 6.64 percent to 211 units
  • Lincoln MKX sales decreased 15.65 percent to 2,043 units
  • Lincoln MKZ sales decreased 34.14 percent to 1,580 units
  • Lincoln Navigator sales increased 62.7 percent to 1,191 units
    • Retail sales increased 64.7 percent, with retail share doubling from a year ago
    • The new Navigator is the first American vehicle to ever top JD Power’s APEAL study
    • Average transaction pricing is up $29,900 for a record $84,300 per model

In the first seven months of 2018, Lincoln U.S. sales decreased 10 percent to 58,167 units.

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Sales Results - July 2018 - USA - Lincoln

MODELJUL 2018 / JUL 2017JULY 2018JULY 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-40.19% 573958-29.89%5,051 7,204
MKC+8.03% 2,3002,129-6.44%14,589 15,594
MKT-6.64% 211226-23.65%1,453 1,903
MKX-15.65% 2,0432,422-13.45%15,513 17,924
MKZ-34.14% 1,5802,399-32.77%11,255 16,741
NAVIGATOR+62.70% 1,191732+79.89%10,306 5,729
LINCOLN TOTAL-11.01% 7,8988,875-10.80%58,167 65,212

About The Numbers

  • All percent change figures compared to Lincoln July 2017 sales, except as noted
  • There were 24 selling days in July 2018 and 25 selling days in July 2017

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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