Ford Motor Company U.S. Sales Increase 4.1 Percent To 218,504 Units In August 2018

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Ford Motor Company reported 218,504 new vehicle deliveries for August 2018 in the U.S. market, a 4.1 percent increase compared to August 2017. Sales increased at both of FoMoCo’s brands – Ford and Lincoln.

“F-Series completed 16 straight months of sales gains, while Ford Brand SUVs were up 21 percent in August”, said Mark LaNeve Ford vice president, U.S. Marketing, Sales and Service. “With greater production output and stronger stock positions, our two newest products had a terrific August. Sales of our all-new Expedition were up a strong 95 percent. Right now, the hottest vehicle in America is our all-new Lincoln Navigator, which saw sales expand by more than 100 percent in August.”

Sales Summary - August 2018 - Ford Motor Company - USA

SalesSales Mix
Total218,504209,897+4.1%+8,607100.0%100.0%
Sale TypeAugust 2018August 2017August 2018 / August 2017August 2018 - August 2017August 2018August 2017
Retail165,794164,067+1.1%+1,72775.9%78.2%
Fleet52,71045,830+15%+6,88024.1%21.8%

Ford Motor Company U.S. August 2018 Sales Notes

FoMoCo sales summary:

Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, increased 4.1 percent to 218,504 units:
    • Retail sales increased 1.1 percent or 16,650 units to 1,727 vehicles, accounting for 75.9 percent of total Ford Motor Company August 2018 sales
    • Fleet sales, including daily rental, commercial and government segments, increased 15 percent or 6,880 units to 52,710 units, accounting for 24.1 percent of total Ford Motor Company August 2018 sales
      • Daily rental deliveries accounted for 2.4 percent of total sales, an increase of 0.3 percentage points
      • Commercial deliveries accounted for 14.8 percent of total sales, an increase of 2.0 percentage points
      • Government deliveries accounted for 6.9 percent of total sales, representing no change in percentage points
    • Car sales decreased 21.3 percent to 37,522 units
    • SUV sales increased 20.1 percent to 78,809 units
    • Truck sales increased 5.7 percent to 102,173 units

Average Transaction Prices (ATPs):

  • Overall transaction prices gained $1,400 during the month, growing at twice the rate of the overall industry average.

Inventory:

  • August month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 605,851 units for a 75 days supply, representing:
    • An increase of 716 units from the 605,135 units at the end of July 2018
    • No change in the amount of days supply, which was 75 days at the end of July 2018
    • A decrease of 24,979 units from the 630,830 units at the end of August 2017
    • A decrease of 6 days from the 81 days supply at the end of August 2017
  • August month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 483,908 units for a 60 days supply, representing:
    • A decrease of 22,037 units from the 505,945 units at the end of July 2018
    • A decrease of 3 days from the 63 days supply at the end of July 2018
    • A decrease of 34,269 units from the 518,177 units at the end of August 2017
    • A decrease of 7 days from the 67 days supply at the end of August 2017

Ford Logo 04

Ford sales increased 4.2 percent to 209,559 units:

Lincoln Logo 01

Lincoln sales increased 2.7 percent to 8,945 units:

In the first eight months of 2018, Ford Motor Company sales decreased 1.2 percent to 1,690,221 units.

Sales Results - August 2018 - USA - Ford

MODELAUG 2018 / AUG 2017AUGUST 2018AUGUST 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-78.00% 3771,714-49.38%6,250 12,348
E-SERIES-17.86% 4,0204,894-7.22%33,238 35,824
ECOSPORT* 4,769**33,733 *
EDGE+6.69% 11,56310,838-3.74%89,761 93,251
ESCAPE+3.23% 24,39523,631-8.95%189,652 208,303
EXPEDITION+94.57% 5,4852,819-1.75%36,894 37,553
EXPLORER+19.17% 21,59918,125-1.74%152,647 155,349
F-SERIES+6.27% 81,83977,007+4.79%603,926 576,334
FIESTA-7.28% 3,9384,247+2.52%33,225 32,409
FLEX+6.75% 2,0231,895-6.61%14,025 15,018
FOCUS-30.13% 8,97812,850-16.96%93,072 112,076
FUSION-35.06% 11,28617,378-21.23%109,086 138,489
GT+7.69% 1413+109.52%88 42
HEAVY TRUCKS-7.37% 804868-4.76%8,064 8,467
MUSTANG+35.27% 7,4875,535-0.89%55,849 56,349
POLICE INTERCEPTOR SEDAN+3.87% 752724-5.77%5,228 5,548
POLICE INTERCEPTOR UTILITY-7.09% 2,4362,622+1.77%22,876 22,478
TAURUS+4.82% 2,2842,179-16.77%19,911 23,924
TRANSIT+25.10% 12,72510,172+18.23%94,931 80,292
TRANSIT CONNECT-24.28% 2,7853,678-11.12%20,653 23,237
FORD TOTAL+4.16% 209,559201,189-0.87%1,623,109 1,637,291

Sales Results - August 2018 - USA - Lincoln

MODELAUG 2018 / AUG 2017AUGUST 2018AUGUST 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-23.28% 626816-29.21%5,677 8,020
MKC+3.41% 2,4232,343-5.16%17,012 17,937
MKT-11.89% 200227-22.39%1,653 2,130
MKX+0.97% 2,3942,371-11.77%17,907 20,295
MKZ-17.59% 1,7802,160-31.04%13,035 18,901
NAVIGATOR+101.59% 1,522755+82.42%11,828 6,484
LINCOLN TOTAL+2.72% 8,9458,708-9.21%67,112 73,920

Sales Results - August 2018 - USA - FMC Totals

BRANDAUG 2018 / AUG 2017AUGUST 2018AUGUST 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
FORD TOTAL+4.16% 209,559201,189-0.87%1,623,109 1,637,291
LINCOLN TOTAL+2.72% 8,9458,708-9.21%67,112 73,920
FMC USA TOTAL+4.10% 218,504209,897-1.23%1,690,221 1,711,211

About The Numbers

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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