Ford Authority

U.S. Lincoln Sales Decrease 7.2 Percent To 8,168 Units In September 2018

Ford Motor Company’s luxury Lincoln brand reported 8,168 new vehicle deliveries in September 2018 in the United States, a decrease of 7.2 percent compared to September 2017.

However, the comparison to September 2017 is somewhat distorted, since that period included a sales enabler of pent-up demand and replacement demand following Hurricane Harvey that swept through Texas. Meanwhile, September 2018 experienced a sales disabler due to weather-related impact associated with Hurricane Florence.

Lincoln sales on an individual model basis were as follows:

  • Lincoln Continental sales decreased 23.34 percent to 657 units
  • Lincoln MKC sales decreased 8.06 percent to 2,258 units
  • Lincoln MKT sales decreased 53.21 percent to 131 units
  • Lincoln MKX sales decreased 19.45 percent to 1,979 units
  • Lincoln MKZ sales decreased 7.68 percent to 1,886 units
  • Lincoln Navigator sales increased 77.29 percent to 1,257 units
    • High-series Navigator Black Label models spend an average of 12 days on dealer lots
    • Transaction prices saw gains of $30,000
    • The hottest market for Navigator is California, which saw sales increase 166.7 percent in September

In the first nine months of 2018, Lincoln U.S. sales decreased 9 percent to 75,280 units.

Sales Results - September 2018 - USA - Lincoln

MODELSEP 2018 / SEP 2017SEPTEMBER 2018SEPTEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-23.34% 657857-28.65%6,334 8,877
MKC-8.06% 2,2582,456-5.51%19,270 20,393
MKT-53.21% 131280-25.98%1,784 2,410
MKX-19.45% 1,9792,457-12.60%19,886 22,752
MKZ-7.68% 1,8862,043-28.76%14,921 20,944
NAVIGATOR+77.29% 1,257709+81.91%13,085 7,193
LINCOLN TOTAL-7.20% 8,1688,802-9.00%75,280 82,722

About The Numbers

  • All percent change figures compared to Lincoln September 2017 sales, except as noted
  • There were 26 selling days in September 2018 and 25 selling days in September 2017, not considering the aforementioned natural disaster-related disruptions in September 2017

Further Reading & Sales Reporting

Ford Authority founder with a passion for global automotive business strategy.

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