Alex Luft
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Ford Motor Company’s luxury Lincoln brand reported 8,168 new vehicle deliveries in September 2018 in the United States, a decrease of 7.2 percent compared to September 2017.
However, the comparison to September 2017 is somewhat distorted, since that period included a sales enabler of pent-up demand and replacement demand following Hurricane Harvey that swept through Texas. Meanwhile, September 2018 experienced a sales disabler due to weather-related impact associated with Hurricane Florence.
Lincoln sales on an individual model basis were as follows:
- Lincoln Continental sales decreased 23.34 percent to 657 units
- Lincoln MKC sales decreased 8.06 percent to 2,258 units
- Lincoln MKT sales decreased 53.21 percent to 131 units
- Lincoln MKX sales decreased 19.45 percent to 1,979 units
- Lincoln MKZ sales decreased 7.68 percent to 1,886 units
- Lincoln Navigator sales increased 77.29 percent to 1,257 units
- High-series Navigator Black Label models spend an average of 12 days on dealer lots
- Transaction prices saw gains of $30,000
- The hottest market for Navigator is California, which saw sales increase 166.7 percent in September
In the first nine months of 2018, Lincoln U.S. sales decreased 9 percent to 75,280 units.
Sales Results - September 2018 - USA - Lincoln
| MODEL | SEP 2018 / SEP 2017 | SEPTEMBER 2018 | SEPTEMBER 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -23.34% | 657 | 857 | -28.65% | 6,334 | 8,877 |
| MKC | -8.06% | 2,258 | 2,456 | -5.51% | 19,270 | 20,393 |
| MKT | -53.21% | 131 | 280 | -25.98% | 1,784 | 2,410 |
| MKX | -19.45% | 1,979 | 2,457 | -12.60% | 19,886 | 22,752 |
| MKZ | -7.68% | 1,886 | 2,043 | -28.76% | 14,921 | 20,944 |
| NAVIGATOR | +77.29% | 1,257 | 709 | +81.91% | 13,085 | 7,193 |
| LINCOLN TOTAL | -7.20% | 8,168 | 8,802 | -9.00% | 75,280 | 82,722 |
About The Numbers
- All percent change figures compared to Lincoln September 2017 sales, except as noted
- There were 26 selling days in September 2018 and 25 selling days in September 2017, not considering the aforementioned natural disaster-related disruptions in September 2017
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company September 2018 sales
- U.S. Ford Motor Company September 2018 sales results
- Ford September 2018 sales results (Ford brand)
- Lincoln September 2018 sales results
- Ford Motor Company South Korea September sales results
- U.S. Ford Motor Company September 2018 sales results
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