U.S. Lincoln Sales Decrease 7.2 Percent To 8,168 Units In September 2018

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Ford Motor Company’s luxury Lincoln brand reported 8,168 new vehicle deliveries in September 2018 in the United States, a decrease of 7.2 percent compared to September 2017.

However, the comparison to September 2017 is somewhat distorted, since that period included a sales enabler of pent-up demand and replacement demand following Hurricane Harvey that swept through Texas. Meanwhile, September 2018 experienced a sales disabler due to weather-related impact associated with Hurricane Florence.

Lincoln sales on an individual model basis were as follows:

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  • Lincoln Continental sales decreased 23.34 percent to 657 units
  • Lincoln MKC sales decreased 8.06 percent to 2,258 units
  • Lincoln MKT sales decreased 53.21 percent to 131 units
  • Lincoln MKX sales decreased 19.45 percent to 1,979 units
  • Lincoln MKZ sales decreased 7.68 percent to 1,886 units
  • Lincoln Navigator sales increased 77.29 percent to 1,257 units
    • High-series Navigator Black Label models spend an average of 12 days on dealer lots
    • Transaction prices saw gains of $30,000
    • The hottest market for Navigator is California, which saw sales increase 166.7 percent in September

In the first nine months of 2018, Lincoln U.S. sales decreased 9 percent to 75,280 units.

Sales Results - September 2018 - USA - Lincoln

MODELSEP 2018 / SEP 2017SEPTEMBER 2018SEPTEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-23.34% 657857-28.65%6,334 8,877
MKC-8.06% 2,2582,456-5.51%19,270 20,393
MKT-53.21% 131280-25.98%1,784 2,410
MKX-19.45% 1,9792,457-12.60%19,886 22,752
MKZ-7.68% 1,8862,043-28.76%14,921 20,944
NAVIGATOR+77.29% 1,257709+81.91%13,085 7,193
LINCOLN TOTAL-7.20% 8,1688,802-9.00%75,280 82,722

About The Numbers

  • All percent change figures compared to Lincoln September 2017 sales, except as noted
  • There were 26 selling days in September 2018 and 25 selling days in September 2017, not considering the aforementioned natural disaster-related disruptions in September 2017

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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