Ford Motor Company reported 192,616 new vehicle deliveries for October 2018 in the U.S. market, a 3.9 percent decrease compared to October 2017. Sales decreased at both of FoMoCo’s brands – Ford and Lincoln.
“Our strategy to prioritize our trucks, SUVs and vans is paying off with October running at record level transaction pricing”, said Mark LaNeve Ford vice president, U.S. Marketing, Sales and Service. “Our sales mix continues to heavily favor these products, which last month represented 81 percent of sales. F-Series turned in its eighth straight month of sales above 70,000 trucks, while Ford SUVs are operating above the record pace they set last year and van sales continue to post strong gains.”
Sales Summary - October 2018 - Ford Motor Company - USA
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 192,616 | 200,436 | -3.9% | -7,820 | 100.0% | 100.0% |
| Sale Type | October 2018 | October 2017 | October 2018 / October 2017 | October 2018 - October 2017 | October 2018 | October 2017 |
| Retail | 140,901 | 148,105 | -4.9% | -7,204 | 73.2% | 73.9% |
| Fleet | 51,715 | 52,331 | -1.2% | -616 | 26.8% | 26.1% |
Ford Motor Company U.S. October 2018 Sales Notes
FoMoCo sales summary:
Sales types:
- Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 11.2 percent to 197,404 units:
- Retail sales decreased 4.9 percent or 7,204 units to 140,901 vehicles, accounting for 73.2 percent of total Ford Motor Company October 2018 sales
- Fleet sales, including daily rental, commercial and government segments, decreased 1.2 percent or 616 units to 51,715 units, accounting for 26.8 percent of total Ford Motor Company October 2018 sales
- Daily rental deliveries accounted for 8.0 percent of total sales, representing an increase of 0.8 percentage points
- Commercial deliveries accounted for 12.3 percent of total sales, a decrease of 13.0 percentage points
- Government deliveries accounted for 6.5 percent of total sales, no change in percentage points
- Car sales decreased 17.1 percent to 36,337 units
- SUV sales increased 6.7 percent to 67,554 units
- Truck sales decreased 4.9 percent to 88,725 units
Average Transaction Prices (ATPs):
- Overall transaction prices reached record levels of $36,800 in October, up $1,400 from last year. This compares to an industry increase of just $330 per vehicle.
Inventory:
- October month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 648,018 units for an 87 days supply
- October month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 503,521 units
Ford sales decreased 3.4 percent to 185,042 units:
- Ford C-Max sales decreased 92.72 percent to 121 units
- Ford EcoSport sales totaled 4,673 units
- Ford Edge sales decreased 7 percent to 10,264 units
- Ford Escape sales decreased 11.05 percent to 20,515 units
- Ford Expedition sales increased 74.69 percent to 3,623 units
- Ford Explorer sales increased 12.53 percent to 19,034 units, representing its best October sales performance since 2004
- Ford F-Series sales decreased 7.29 percent to 70,438 units
- F-Series surpassed 70,000 trucks sold for the eighth consecutive month
- The decline versus year-ago levels is largely the result of fleet order timing
- Year-to-date F-Series commercial fleet sales are up 12.8 percent
- Ford Fiesta sales increased 65.74 percent to 5,665 units
- Ford Flex sales decreased 42.95 percent to 1,165 units
- Ford Focus sales decreased 51.1 percent to 4,936 units
- Ford Fusion sales decreased 9.15 percent to 15,932 units
- Ford GT sales decreased 46.67 percent to 8 units
- Ford Heavy Trucks sales increased 26.56 percent to 934 units
- Ford Mustang sales decreased 5.96 percent to 4,924 units
- Ford says that it saw strong enthusiasm for the all-new Bullitt Mustang
- Ford Police Interceptor Sedan sales decreased 3.25 percent to 565 units
- Ford Police Interceptor Utility sales increased 15.72 percent to 2,901 units
- Ford Taurus sales decreased 5.05 percent to 1,991 units
- Sales of Ford brand trucks, SUVs and vans combined totaled 150,900 vehicles in October, while increasing 2.1 percent to 1,605,967 units in the first 10 months of the year
- Ford SUVs posted a 7.9 percent gain last month on 62,175 vehicles sold, for the best October in 16 years
- Ford SUVs are on pace to break last year’s sales record
- America’s best-seller of vans saw total van sales of 17,353 units, a gain of 4.9 percent for the month:
- Ford Transit sales increased 4.54 percent to 10,757 units
- Ford Transit Connect sales increased 36.04 percent to 2,695 units
- Ford E-Series sales decreased 8.53 percent to 3,901 units
Lincoln sales decreased 15 percent to 7,574 units:
- Lincoln Continental sales decreased 41.97 percent to 578 units
- Lincoln MKC sales decreased 8.51 percent to 1,934 units
- Lincoln MKT sales decreased 35.48 percent to 160 units
- Lincoln MKX sales decreased 19.15 percent to 2,170 units
- Lincoln MKZ sales decreased 26.87 percent to 1,617 units
- Lincoln Navigator sales increased 69.97 percent to 1,115 units on a rich mix of high trim series vehicles
- The Navigator in its most luxurious trim series, Black Label, averaged just 12 days on dealer during the month
- Transaction prices increased $30,300
- California continues to be Navigator’s strongest market, with sales up 190 percent last month
In the first ten months of 2018, Ford Motor Company sales decreased 2.5 percent to 2,080,241 units.
Sales Results - October 2018 - USA - Ford
| MODEL | OCT 2018 / OCT 2017 | OCTOBER 2018 | OCTOBER 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| C-MAX | -92.72% | 121 | 1,661 | -57.51% | 6,591 | 15,512 |
| E-SERIES | -8.53% | 3,901 | 4,265 | -9.91% | 40,450 | 44,899 |
| ECOSPORT | * | 4,673 | * | * | 42,983 | * |
| EDGE | -7.00% | 10,264 | 11,036 | -5.67% | 109,202 | 115,763 |
| ESCAPE | -11.05% | 20,515 | 23,064 | -10.27% | 230,565 | 256,942 |
| EXPEDITION | +74.69% | 3,623 | 2,074 | +3.93% | 44,144 | 42,475 |
| EXPLORER | +12.53% | 19,034 | 16,914 | -0.37% | 190,450 | 191,161 |
| F-SERIES | -7.29% | 70,438 | 75,974 | +2.02% | 749,456 | 734,610 |
| FIESTA | +65.74% | 5,665 | 3,418 | +6.64% | 42,183 | 39,557 |
| FLEX | -42.95% | 1,165 | 2,042 | -7.65% | 17,323 | 18,757 |
| FOCUS | -51.10% | 4,936 | 10,095 | -21.44% | 105,203 | 133,922 |
| FUSION | -9.15% | 15,932 | 17,536 | -20.52% | 140,896 | 177,278 |
| GT | -46.67% | 8 | 15 | +71.88% | 110 | 64 |
| HEAVY TRUCKS | +26.56% | 934 | 738 | +0.98% | 9,906 | 9,810 |
| MUSTANG | -5.96% | 4,924 | 5,236 | -1.32% | 66,543 | 67,432 |
| POLICE INTERCEPTOR SEDAN | -3.25% | 565 | 584 | -7.73% | 6,185 | 6,703 |
| POLICE INTERCEPTOR UTILITY | +15.72% | 2,901 | 2,507 | +3.89% | 28,355 | 27,294 |
| TAURUS | -5.05% | 1,991 | 2,097 | -16.45% | 23,709 | 28,377 |
| TRANSIT | +4.54% | 10,757 | 10,290 | +12.57% | 117,220 | 104,128 |
| TRANSIT CONNECT | +36.04% | 2,695 | 1,981 | -6.04% | 25,913 | 27,580 |
| FORD TOTAL | -3.39% | 185,042 | 191,527 | -2.20% | 1,997,387 | 2,042,264 |
Sales Results - October 2018 - USA - Lincoln
| MODEL | OCT 2018 / OCT 2017 | OCTOBER 2018 | OCTOBER 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -41.97% | 578 | 996 | -29.99% | 6,912 | 9,873 |
| MKC | -8.51% | 1,934 | 2,114 | -5.79% | 21,204 | 22,507 |
| MKT | -35.48% | 160 | 248 | -26.86% | 1,944 | 2,658 |
| MKX | -19.15% | 2,170 | 2,684 | -13.29% | 22,056 | 25,436 |
| MKZ | -26.87% | 1,617 | 2,211 | -28.58% | 16,538 | 23,155 |
| NAVIGATOR | +69.97% | 1,115 | 656 | +80.91% | 14,200 | 7,849 |
| LINCOLN TOTAL | -14.98% | 7,574 | 8,909 | -9.58% | 82,854 | 91,631 |
Sales Results - October 2018 - USA - FMC Totals
| BRAND | OCT 2018 / OCT 2017 | OCTOBER 2018 | OCTOBER 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -3.39% | 185,042 | 191,527 | -2.20% | 1,997,387 | 2,042,264 |
| LINCOLN TOTAL | -14.98% | 7,574 | 8,909 | -9.58% | 82,854 | 91,631 |
| FMC USA TOTAL | -3.90% | 192,616 | 200,436 | -2.51% | 2,080,241 | 2,133,895 |
About The Numbers
- All percent change figures compared to Ford Motor Company October 2017 sales, except as noted
- There were 28 selling days in October 2018 and 25 selling days in October 2017
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
Comments
I wonder why Ford wants to eliminate sedan sales. The Fusion sold more than all other sedans. Only the F-150 and the Escape sold more units than the Fusion.
Ford must upgrade the next Fusion Energi to become more EV and less of a hybrid. Increasing the electric HF35 transaxle power to allow 100% running on electricity up to 90 MPH and increasing the battery capacity will help.