• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Ford Motor Company U.S. Sales Decrease 3.9 Percent To 192,616 Units In October 2018

Sponsored Links

Ford Motor Company reported 192,616 new vehicle deliveries for October 2018 in the U.S. market, a 3.9 percent decrease compared to October 2017. Sales decreased at both of FoMoCo’s brands – Ford and Lincoln.

“Our strategy to prioritize our trucks, SUVs and vans is paying off with October running at record level transaction pricing”, said Mark LaNeve Ford vice president, U.S. Marketing, Sales and Service. “Our sales mix continues to heavily favor these products, which last month represented 81 percent of sales. F-Series turned in its eighth straight month of sales above 70,000 trucks, while Ford SUVs are operating above the record pace they set last year and van sales continue to post strong gains.”

Sales Summary - October 2018 - Ford Motor Company - USA

SalesSales Mix
Total192,616200,436-3.9%-7,820100.0%100.0%
Sale TypeOctober 2018October 2017October 2018 / October 2017October 2018 - October 2017October 2018October 2017
Retail140,901148,105-4.9%-7,20473.2%73.9%
Fleet51,71552,331-1.2%-61626.8%26.1%

Ford Motor Company U.S. October 2018 Sales Notes

FoMoCo sales summary:

Sponsored Links

Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 11.2 percent to 197,404 units:
    • Retail sales decreased 4.9 percent or 7,204 units to 140,901 vehicles, accounting for 73.2 percent of total Ford Motor Company October 2018 sales
    • Fleet sales, including daily rental, commercial and government segments, decreased 1.2 percent or 616 units to 51,715 units, accounting for 26.8 percent of total Ford Motor Company October 2018 sales
      • Daily rental deliveries accounted for 8.0 percent of total sales, representing an increase of 0.8 percentage points
      • Commercial deliveries accounted for 12.3 percent of total sales, a decrease of 13.0 percentage points
      • Government deliveries accounted for 6.5 percent of total sales, no change in percentage points
    • Car sales decreased 17.1 percent to 36,337 units
    • SUV sales increased 6.7 percent to 67,554 units
    • Truck sales decreased 4.9 percent to 88,725 units

Average Transaction Prices (ATPs):

  • Overall transaction prices reached record levels of $36,800 in October, up $1,400 from last year. This compares to an industry increase of just $330 per vehicle.

Inventory:

Sponsored Links
  • October month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 648,018 units for an 87 days supply
  • October month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 503,521 units

Ford Logo 04

Ford sales decreased 3.4 percent to 185,042 units:

Lincoln Logo 01

Sponsored Links

Lincoln sales decreased 15 percent to 7,574 units:

  • Lincoln Continental sales decreased 41.97 percent to 578 units
  • Lincoln MKC sales decreased 8.51 percent to 1,934 units
  • Lincoln MKT sales decreased 35.48 percent to 160 units
  • Lincoln MKX sales decreased 19.15 percent to 2,170 units
  • Lincoln MKZ sales decreased 26.87 percent to 1,617 units
  • Lincoln Navigator sales increased 69.97 percent to 1,115 units on a rich mix of high trim series vehicles
    • The Navigator in its most luxurious trim series, Black Label, averaged just 12 days on dealer during the month
    • Transaction prices increased $30,300
    • California continues to be Navigator’s strongest market, with sales up 190 percent last month

In the first ten months of 2018, Ford Motor Company sales decreased 2.5 percent to 2,080,241 units.

Sales Results - October 2018 - USA - Ford

MODELOCT 2018 / OCT 2017OCTOBER 2018OCTOBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-92.72% 1211,661-57.51%6,591 15,512
E-SERIES-8.53% 3,9014,265-9.91%40,450 44,899
ECOSPORT* 4,673**42,983 *
EDGE-7.00% 10,26411,036-5.67%109,202 115,763
ESCAPE-11.05% 20,51523,064-10.27%230,565 256,942
EXPEDITION+74.69% 3,6232,074+3.93%44,144 42,475
EXPLORER+12.53% 19,03416,914-0.37%190,450 191,161
F-SERIES-7.29% 70,43875,974+2.02%749,456 734,610
FIESTA+65.74% 5,6653,418+6.64%42,183 39,557
FLEX-42.95% 1,1652,042-7.65%17,323 18,757
FOCUS-51.10% 4,93610,095-21.44%105,203 133,922
FUSION-9.15% 15,93217,536-20.52%140,896 177,278
GT-46.67% 815+71.88%110 64
HEAVY TRUCKS+26.56% 934738+0.98%9,906 9,810
MUSTANG-5.96% 4,9245,236-1.32%66,543 67,432
POLICE INTERCEPTOR SEDAN-3.25% 565584-7.73%6,185 6,703
POLICE INTERCEPTOR UTILITY+15.72% 2,9012,507+3.89%28,355 27,294
TAURUS-5.05% 1,9912,097-16.45%23,709 28,377
TRANSIT+4.54% 10,75710,290+12.57%117,220 104,128
TRANSIT CONNECT+36.04% 2,6951,981-6.04%25,913 27,580
FORD TOTAL-3.39% 185,042191,527-2.20%1,997,387 2,042,264

Sales Results - October 2018 - USA - Lincoln

MODELOCT 2018 / OCT 2017OCTOBER 2018OCTOBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-41.97% 578996-29.99%6,912 9,873
MKC-8.51% 1,9342,114-5.79%21,204 22,507
MKT-35.48% 160248-26.86%1,944 2,658
MKX-19.15% 2,1702,684-13.29%22,056 25,436
MKZ-26.87% 1,6172,211-28.58%16,538 23,155
NAVIGATOR+69.97% 1,115656+80.91%14,200 7,849
LINCOLN TOTAL-14.98% 7,5748,909-9.58%82,854 91,631

Sales Results - October 2018 - USA - FMC Totals

BRANDOCT 2018 / OCT 2017OCTOBER 2018OCTOBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
FORD TOTAL-3.39% 185,042191,527-2.20%1,997,387 2,042,264
LINCOLN TOTAL-14.98% 7,5748,909-9.58%82,854 91,631
FMC USA TOTAL-3.90% 192,616200,436-2.51%2,080,241 2,133,895

About The Numbers

Further Reading & Sales Reporting

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

Sponsored Links

One Comment

Leave a Reply
  1. I wonder why Ford wants to eliminate sedan sales. The Fusion sold more than all other sedans. Only the F-150 and the Escape sold more units than the Fusion.

    Ford must upgrade the next Fusion Energi to become more EV and less of a hybrid. Increasing the electric HF35 transaxle power to allow 100% running on electricity up to 90 MPH and increasing the battery capacity will help.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scott Tobin, Chief Lincoln Engineer, Retires Suddenly

Ford GT Carbon Series Adds Lightness, Exclusivity