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Ford Motor Company U.S. Sales Decrease 6.9 Percent To 196,303 Units In November 2018

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Ford Motor Company reported 193,303 new vehicle deliveries for November 2018 in the U.S. market, a 6.9 percent decrease compared to November 2017. Sales decreased at both of FoMoCo’s brands – Ford and Lincoln.

“F-Series marked a record nine straight months topping the 70,000 truck mark, a consistent performance by a high volume, high margin product unmatched in the industry,” said Mark LaNeve Ford vice president, U.S. Marketing, Sales and Service. “Sales of our all-new Expedition and Transit Connect continue to grow, as does our mix of trucks, SUVs and vans. This mix totaled 82 percent in November boosting our transaction pricing to a new record of $37,000 per vehicle.”

Sales Summary - November 2018 - Ford Motor Company - USA

SalesSales Mix
Total196,303210,771-6.9%-14,468100.0%100.0%
Sale TypeNovember 2018November 2017November 2018 / November 2017November 2018 - November 2017November 2018November 2017
Retail145,495156,064-6.8%-10,56974.1%74.0%
Fleet50,80854,707-7.1%-3,89925.9%26.0%

Ford Motor Company U.S. November 2018 Sales Notes

FoMoCo sales summary:

Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 6.9 percent to 196,303 units:
    • Retail sales decreased 6.8 percent or 10,569 units to 145,495 vehicles, accounting for 74.1 percent of total Ford Motor Company November 2018 sales
    • Fleet sales, including daily rental, commercial and government segments, decreased 7.1 percent or 3,899 units to 50,808 units, accounting for 25.9 percent of total Ford Motor Company November 2018 sales
      • Daily rental deliveries accounted for 7.5 percent of total sales, a decrease of 2.9 percentage points
      • Commercial deliveries accounted for 12.4 percent of total sales, a increase of 2.1 percentage points
      • Government deliveries accounted for 6.0 percent of total sales, an increase of 0.7 percentage points
      • According to Ford, fleet sales were down as a result of a decline in daily rental sales due to order timing
    • Car sales decreased 19.5 percent to 36,204 units
    • SUV sales decreased 4.9 percent to 70,564 units
    • Truck sales decreased 2.3 percent to 89,535 units

Average Transaction Prices (ATPs):

  • Overall transaction prices reached record levels of $37,000 in November, up $1,600 from last year. This compares to an average industry increase of just $780 per vehicle. The increase was a result of a stronger mix of trucks and SUVs.

Inventory:

  • November month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 668,234 units for 85 days supply
  • November month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 527,869 units for 67 days supply

Ford Logo 04

Ford sales decreased 7.3 percent to 187,096 units:

  • Ford C-Max sales decreased 94.8 percent to 76 units; the vehicle has been discontinued in the U.S. market
  • Ford E-Series sales decreased 3.49 percent to 4,337 units
  • Ford EcoSport sales totaled 5,893 units
  • Ford Edge sales decreased 25.74 percent to 9,787 units
  • Ford Escape sales decreased 14.28 percent to 21,516 units
  • Ford Expedition sales increased 7.95 percent to 4,264 units
    • Retail sales grew 17.7 percent
    • High series Platinum and Limited Expedition models continue to drive sales, representing 60 percent of retail sales
    • Average transaction Prices is up $7,700 over last year, at $61,500
  • Ford Explorer sales decreased 17.77 percent to 17,696 units
  • Ford F-Series sales decreased 0.92 percent to 72,102 units
    • The Ford F-Series has now recorded a record nine straight months topping 70,000 trucks sold, on sales of 72,102 units
    • F-Series continues to transact close to record level transaction prices of $47,000 per pickup – $1,800 higher than the segment average
  • Ford Fiesta sales increased 72.59 percent to 5,238 units; the model is being discontinued in the U.S. market
  • Ford Flex sales decreased 14.35 percent to 1,540 units
  • Ford Focus sales decreased 66.12 percent to 4,481 units; the model is being discontinued in the U.S. market
  • Ford Fusion sales increased 11.75 percent to 16,652 units; the model is being discontinued in the U.S. market
  • Ford GT sales decreased 6.25 percent to 15 units
  • Ford Heavy Trucks sales increased 85.16 percent to 1,048 units
  • Ford Mustang sales decreased 26.98 percent to 4,907 units
  • Ford Police Interceptor Sedan sales decreased 23.38 percent to 472 units
  • Ford Police Interceptor Utility sales increased 7.22 percent to 2,777 units
  • Ford Taurus sales increased 4.71 percent to 2,247 units; the model is being discontinued in the U.S. market
  • Ford Transit sales decreased 14.98 percent to 9,226 units
  • Ford Transit Connect sales decreased 3.36 percent to 2,822 units
    • Ford’s all-new Transit Connect retail sales were up 17.2 percent during the month as retail customer demand grows

Lincoln Logo 01

Lincoln sales increased 3.3 percent to 9,207 units:

  • Lincoln Continental sales decreased 26.76 percent to 676 units
  • Lincoln MKC sales increased 11.09 percent to 2,263 units
  • Lincoln MKT sales decreased 32.3 percent to 109 units
  • Lincoln MKX sales increased 20.39 percent to 3,153 units
    • The Lincoln Nautilus, which is replacing the MKX, boosted retail sales to 27.3 percent
    • The Nautilus has been well-received, as it is averaging just 9 days on dealer lots
    • Average transaction prices for the Nautilus  totaled $47,200 per model, with a strong 79 percent mix of high series Black Label and Reserve models being sold
  • Lincoln MKZ sales decreased 25.73 percent to 1,440 units
  • Lincoln Navigator sales increased 27.32 percent to 1,566 units
    • High-end Reserve and Black Label Navigator models accounted for 88 percent of retail sales
    • The highest-series Black Label Navigator averaged just 14 days on dealer lots.
    • Lincoln’s all-new Navigator posts strong gains on tight inventory
    • Navigator continues to see strong growth in such key luxury markets as California and Florida, where retail sales this year are up 190 percent and 102 percent, respectively

In the first 11 months of 2018, Ford Motor Company sales decreased 2.9 percent to 2,276,544 units.

Sales Results - November 2018 - USA - Ford

MODELNOV 2018 / NOV 2017NOVEMBER 2018NOVEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-94.80% 761,462-60.72%6,667 16,974
E-SERIES-3.49% 4,3374,494-9.33%44,787 49,393
ECOSPORT* 5,893**48,876 *
EDGE-25.74% 9,78713,180-7.72%118,989 128,943
ESCAPE-14.28% 21,51625,101-10.62%252,081 282,043
EXPEDITION+7.95% 4,2643,950+4.27%48,408 46,425
EXPLORER-17.77% 17,69621,520-2.13%208,146 212,681
F-SERIES-0.92% 72,10272,769+1.76%821,558 807,379
FIESTA+72.59% 5,2383,035+11.34%47,421 42,592
FLEX-14.35% 1,5401,798-8.23%18,863 20,555
FOCUS-66.12% 4,48113,226-25.46%109,684 147,148
FUSION+11.75% 16,65214,901-18.02%157,548 192,179
GT-6.25% 1516+56.25%125 80
HEAVY TRUCKS+85.16% 1,048566+5.57%10,954 10,376
MUSTANG-26.98% 4,9076,720-3.64%71,450 74,152
POLICE INTERCEPTOR SEDAN-23.38% 472616-9.04%6,657 7,319
POLICE INTERCEPTOR UTILITY+7.22% 2,7772,590+4.18%31,132 29,884
TAURUS+4.71% 2,2472,146-14.96%25,956 30,523
TRANSIT-14.98% 9,22610,852+9.97%126,446 114,980
TRANSIT CONNECT-3.36% 2,8222,920-5.79%28,735 30,500
FORD TOTAL-7.31% 187,096201,862-2.66%2,184,483 2,244,126

Sales Results - November 2018 - USA - Lincoln

MODELNOV 2018 / NOV 2017NOVEMBER 2018NOVEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-26.76% 676923-29.71%7,588 10,796
MKC+11.09% 2,2632,037-4.39%23,467 24,544
MKT-32.30% 109161-27.17%2,053 2,819
MKX+20.39% 3,1532,619-10.14%25,209 28,055
MKZ-25.73% 1,4401,939-28.36%17,978 25,094
NAVIGATOR+27.32% 1,5661,230+73.65%15,766 9,079
LINCOLN TOTAL+3.34% 9,2078,909-8.43%92,061 100,540

Sales Results - November 2018 - USA - FMC Totals

BRANDNOV 2018 / NOV 2017NOVEMBER 2018NOVEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
FORD TOTAL-7.31% 187,096201,862-2.66%2,184,483 2,244,126
LINCOLN TOTAL+3.34% 9,2078,909-8.43%92,061 100,540
FMC USA TOTAL-6.86% 196,303210,771-2.91%2,276,544 2,344,666

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Written by Sam McEachern

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