Ford North America’s product communications manager, Mike Levine, recently went on Twitter to confirm a bunch of new vehicle debuts the automaker has planned for this year.
Levine said there are “so many,” new vehicle debuts planned for this year including the new “Explorer, Escape, Mustang GT500, F-Series Super Duty and Transit!”
We’ll see the first of these vehicles at the forthcoming North American International Auto Show in Detroit, with the Explorer and the Mustang both expected to appear there, while the F-Series Super Duty, Escape and Transit debuts will likely be split between the Chicago Auto Show and New York International Auto Show.
Let’s take a look at the vehicles Levine listed and do a quick rundown of each so we know exactly what’s coming from Ford in 2019.
2020 Ford Explorer
The 2020 Ford Explorer has moved to Ford’s new rear-wheel drive CD6 platform, which recently debuted in the 2020 Lincoln Aviator. Expect a range of turbocharged engines along with a 10-speed automatic transmission, an all-new interior and more space for passengers and cargo.
2020 Ford Escape
With Ford selling neither the new Focus nor the Focus Active in the United States, the next-generation Escape has to be a hit for the automaker. Little is known about the new Escape, but expect styling similar to the new Focus along with a variety of small turbocharged engines and available all-wheel drive.
2020 Ford Mustang GT500
The 2020 Ford Mustang GT500 has already been leaked out of Ford’s dealer meeting, but were excited for its official debut in Detroit nonetheless. You can expect a supercharged V8 engine making a ton of power (probably north of 700 hp) and rear-wheel drive. It’s unclear if both automatic or manual transmissions will be on offer, or if Ford is offering a single transmission option.
2020Â F-Series Super Duty
*2018 F-Series Super Duty
The updated F-Series Super Duty is coming just in time to take on the updated Silverado HD and eventually the updated Ram HD as well. Not much is known about the 2020 F-Series Super Duty, but we hear the V10 could be replaced by a new 7.0-liter V8 and that Ford’s 10-speed automatic transmission will be present.
2019 Ford Transit
Ford is also expected to debut an updated Transit this year with a new front fascia, different taillights and other small updates.
Comments
You mean Ford is bragging about another Mustang that will have a few sales. Another F150,CUVs, SUVs, and etc. No cars but a unaffordable Mustang. Ford knows how to lose volume, and market share.
Ford’s goal is neither volume nor market share. Their goal as a business is profitability, just like every other business. Doesn’t matter how much you sell if you lose money on all of them. Now I’m not necessarily saying exiting the sedan market is a good decision, time will tell. But you at least have to analyze the decision from the right perspective.
Volume is a key is mass production just like any other business. If you produce a1 unit and there is a profit of $10 per unit you make $10. If you produce a product . If you manufacture 100,000 units and make $6 per unit, you make $600,000. If you have to temporarily make less, but keep making a marginal profit it is better than making one, and your buyers start believing you are irrelevant you lose your buyers. Look at Isuzu, stated they were no longer making cars for US but would be a truck mfr in, no one cares about them here. Done.
Late last year you made mention of the possibility of a “small” pickup from Ford. I would like any updates about a “small” pickup. I hoped the new Ranger would be it but it’s not small it’s about the size of my old F100
The Mustang is and has been an awesome vehicle. It’s a shame that all the so called consumer is looking at are look alike four door grocery getters and taxi cabs.
If ford wants to add “volume and profits”, they need to at least build one or two up dated sedans like the Taurus and their best selling sedan the fusion like an st or gt model would be cool. They should bring back an entry level small truck like the Courier or a up dated F-100 truck would be way cool. May be do a retro looking F-100 from the mid 80’s like a new lighting would be a great seller. get with the program or you will loose big time market share. I could not see paying 30,000 to 40,000 dollars for a ranger. that’s getting up into F-150 range.
Mark you do have some good ideas. It is a shame Ford has become clueless.
Fullsize sedan sales are in the tank, a new Taurus wont change that. The Fusion Sport is basically an ST in everything but name, yet failed to renew interest in the car. Did ST versions of Focus and Fiesta save them? Everyone talked about how great they are and how much we need them, then went and bought an Escape and now sit around wondering why cars are being canceled.
Some of you act like this is a Ford problem, and only a Ford problem. Look across the industry, an all-new Accord and Camry, yet they finished out the year down. They weren’t the only ones, most-if-not-all cars from Nissan, Hyundai, etc were down significantly.
Very few cars managed a gain in 2018, and most of those that did (Buick Regal, Nissan Leaf, etc) were only able to post a gain because 2017 was such a dismal year as previous versions of the cars were being wound down.
FCA was the biggest winner in 2018 (sales gains wise), 100% due to Jeep and Ram, as *every* other brand was down (most of which rely on cars for sales volume). Ford sales were down as the unprofitable Focus was winding down, but their light truck sales were up, and will continue to go up with the new Ranger (and later, the redesigned Explorer) hitting the streets very soon.
BUT, all of you know better than Ford (or GM or anyone else seeing the writing on the wall) what makes a profit and what doesn’t. It’s evidently much better to sell 100k units and lose money on 90k of them than it is to instead concentrate resources on selling 100k units of a different model and *make* money on 90k of them. I’m no math wiz, so forgive me, but in what world does that make sense?
I own a Ford Taurus, and I love the car, but if I were in charge of a company and I was losing money on one product and knew for a fact that I’d be better off investing in other products that would make money, it wouldn’t be a hard decision to make. Toyota, Honda (especially) and Nissan are much more heavily invested in cars than the American manufacturers are, so it’s no doubt that they will do everything possible to reverse the trend. Even so, each of their best sellers are no longer sedans but crossovers. Even the Tacoma is creeping up on Corolla and Camry. Toyota uses heavy fleet volume to continue selling as many sedans as they do, but that isnt enough to stem the tide.