Ford Motor Company U.S. Sales Decrease 8.8 Percent To 220,774 Units In December 2018

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Ford Motor Company reported 220,774 new vehicle deliveries for December 2018 in the U.S. market, an 8.8 percent decrease compared to December 2017. Sales decreased at both of FoMoCo’s brands – Ford and Lincoln.

“December capped another strong year for Ford and the industry — Ford sold more than 900,000 F-Series trucks in 2018 to extend our leadership position to 42 consecutive years as America’s best-selling pickup; our commercial vans mark 40 straight years of leadership and we had a record year for Ford SUVs, all of which helped us post our ninth straight year as America’s best-selling brand.” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service

Sales Summary - December 2018 - Ford Motor Company - USA

SalesSales Mix
Total220,774242,049-8.8%-21,275100.0%100.0%
Sale TypeDecember 2018December 2017December 2018 / December 2017December 2018 - December 2017December 2018December 2017
Retail167,705176,164-4.8%-8,45976.0%72.8%
Fleet53,06965,885-19.5%-12,81624.0%27.2%

Ford Motor Company U.S. December 2018 Sales Notes

FoMoCo sales summary:

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Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 8.8 percent to 220,774 units:
    • Retail sales decreased 4.8 percent to 167,705 vehicles, accounting for 75.9 percent of total Ford Motor Company December 2018 sales
    • Fleet sales, including daily rental, commercial and government segments, decreased 19.5 percent to 53,069 units, accounting for 24.1 percent of total Ford Motor Company December 2018 sales:
      • Daily rental deliveries accounted for 7.6 percent of total sales, a decrease of 4.3 percentage points
      • Commercial deliveries accounted for 10.7 percent of total sales, a increase of 0.6 percentage points
      • Government deliveries accounted for 5.7 percent of total sales, an increase of 0.5 percentage points
    • Car sales decreased 27.8 percent to 34,950 units
    • SUV sales decreased 4.4 percent to 79,225 units
    • Truck sales decreased 3.8 percent to 106,599 units

Average Transaction Prices (ATPs):

  • Ford says a strong continued mix of trucks and SUVs helped expand transaction pricing for another new record of $38,400, a $1,600 increase over December 2017. This compares to a $470 increase for the overall industry at $34,000 per vehicle, according to the automaker.

Inventory:

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  • December month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 657,651 units for 74 days supply
  • December month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 527,869 units for 59 days supply

Ford Logo 04

Ford sales decreased 9.6 percent to 209,248 units:

Lincoln Logo 01

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Lincoln sales increased 8.5 percent to 11,526 units:

In the complete 2018 calendar year, Ford Motor Company sales decreased 3.5 percent to 2,497,318 units.

Sales Results - December 2018 - USA - Ford

MODELDEC 2018 / DEC 2017DECEMBER 2018DECEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
C-MAX-98.87% 161,416-63.66%6,683 18,390
E-SERIES-19.48% 3,1493,911-10.07%47,936 53,304
ECOSPORT* 5,472**54,348 *
EDGE+10.78% 15,13313,660-5.95%134,122 142,603
ESCAPE-23.26% 20,14726,253-11.70%272,228 308,296
EXPEDITION+14.57% 6,2535,458+5.35%54,661 51,883
EXPLORER-22.81% 19,58625,375-4.34%227,732 238,056
F-SERIES-1.80% 87,77289,385+1.40%909,330 896,764
FIESTA+17.83% 4,3093,657+11.85%51,730 46,249
FLEX-21.21% 1,4451,834-9.29%20,308 22,389
FOCUS-67.42% 3,66111,237-28.44%113,345 158,385
FUSION-7.98% 16,05217,444-17.18%173,600 209,623
GT-88.89% 19+41.57%126 89
HEAVY TRUCKS+0.26% 1,1421,139+5.05%12,096 11,515
MUSTANG-43.06% 4,3927,714-7.36%75,842 81,866
POLICE INTERCEPTOR SEDAN+7.41% 725675-7.66%7,382 7,994
POLICE INTERCEPTOR UTILITY-15.17% 2,7073,191+2.31%33,839 33,075
TAURUS+1.14% 2,7502,719-13.65%28,706 33,242
TRANSIT-8.34% 11,34812,380+8.19%137,794 127,360
TRANSIT CONNECT-19.76% 3,1883,973-7.40%31,923 34,473
FORD TOTAL-9.58% 209,248231,430-3.31%2,393,731 2,475,556

Sales Results - December 2018 - USA - Lincoln

MODELDEC 2018 / DEC 2017DECEMBER 2018DECEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CONTINENTAL-3.78% 1,1701,216-27.09%8,758 12,012
MKC+10.78% 2,7742,504-2.98%26,241 27,048
MKT+45.70% 271186-22.66%2,324 3,005
MKX-100.00% 02,976-100.00%0 31,031
MKZ-18.27% 1,8742,293-27.51%19,852 27,387
NAUTILUS* 3,3640*28,573 0
NAVIGATOR+43.56% 2,0731,444+69.52%17,839 10,523
LINCOLN TOTAL+8.54% 11,52610,619-6.81%103,587 111,159

Sales Results - December 2018 - USA - FMC Totals

BRANDDEC 2018 / DEC 2017DECEMBER 2018DECEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
FORD TOTAL-9.58% 209,248231,430-3.31%2,393,731 2,475,556
LINCOLN TOTAL+8.54% 11,52610,619-6.81%103,587 111,159
FMC USA TOTAL-8.79% 220,774242,049-3.46%2,497,318 2,586,715

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Written by Sam McEachern

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5 Comments

Leave a Reply
  1. Amazing. They don’t want to sell cars, and their sales are going down month after month. They are the smartest. I don’t get it?

  2. Ford is making a huge mistake by announcing the end of sedan production, when the Fusion is their best seller. If the Fusion continues as PHEV Energi and pure BEV models, they can take up Tesla Model S sales, as few consumers can afford to buy any midsized EV sedan that cost over $50,000. The Model 3 is a compact, EV like the Focus, and will dominate that market. But Ford must not surrender the Fusion’s market to Tesla, or to any import that may seem “flashier” and cost less but are lesser quality than the Fusion.

  3. Glad to see this poorly managed company’s sales decreased in 2018. Their stock is not doing well either, on December 26, 2018, their stock hit its 20th 52-week low ($7.41/share) since 7/25/18.

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