Ford Motor Company reported 220,774 new vehicle deliveries for December 2018 in the U.S. market, an 8.8 percent decrease compared to December 2017. Sales decreased at both of FoMoCo’s brands – Ford and Lincoln.
“December capped another strong year for Ford and the industry — Ford sold more than 900,000 F-Series trucks in 2018 to extend our leadership position to 42 consecutive years as America’s best-selling pickup; our commercial vans mark 40 straight years of leadership and we had a record year for Ford SUVs, all of which helped us post our ninth straight year as America’s best-selling brand.” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service
Sales Summary - December 2018 - Ford Motor Company - USA
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 220,774 | 242,049 | -8.8% | -21,275 | 100.0% | 100.0% |
| Sale Type | December 2018 | December 2017 | December 2018 / December 2017 | December 2018 - December 2017 | December 2018 | December 2017 |
| Retail | 167,705 | 176,164 | -4.8% | -8,459 | 76.0% | 72.8% |
| Fleet | 53,069 | 65,885 | -19.5% | -12,816 | 24.0% | 27.2% |
Ford Motor Company U.S. December 2018 Sales Notes
FoMoCo sales summary:
Sales types:
- Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 8.8 percent to 220,774 units:
- Retail sales decreased 4.8 percent to 167,705 vehicles, accounting for 75.9 percent of total Ford Motor Company December 2018 sales
- Fleet sales, including daily rental, commercial and government segments, decreased 19.5 percent to 53,069 units, accounting for 24.1 percent of total Ford Motor Company December 2018 sales:
- Daily rental deliveries accounted for 7.6 percent of total sales, a decrease of 4.3 percentage points
- Commercial deliveries accounted for 10.7 percent of total sales, a increase of 0.6 percentage points
- Government deliveries accounted for 5.7 percent of total sales, an increase of 0.5 percentage points
- Car sales decreased 27.8 percent to 34,950 units
- SUV sales decreased 4.4 percent to 79,225 units
- Truck sales decreased 3.8 percent to 106,599 units
Average Transaction Prices (ATPs):
- Ford says a strong continued mix of trucks and SUVs helped expand transaction pricing for another new record of $38,400, a $1,600 increase over December 2017. This compares to a $470 increase for the overall industry at $34,000 per vehicle, according to the automaker.
Inventory:
- December month-end inventory on a gross stock level, which includes in-transit and dealer stock, was 657,651 units for 74 days supply
- December month-end inventory on the ground, which consists exclusively of vehicles in dealer stock, was 527,869 units for 59 days supply
Ford sales decreased 9.6 percent to 209,248 units:
- Ford C-Max sales decreased 98.87 percent to 16 units
- Ford E-Series sales decreased 19.48 percent to 3,149 units
- Ford EcoSport sales totaled 5,472 units
- Ford Edge sales increased 10.78 percent to 15,133 units
- Ford Escape sales decreased 23.26 percent to 20,147 units
- Ford Expedition sales increased 14.57 percent to 6,253 units
- Retail sales increased 47.2 percent
- Ford Explorer sales decreased 22.81 percent to 19,586 units
- Ford F-Series sales decreased 1.8 percent to 87,772 units
- Ford Fiesta sales increased 17.83 percent to 4,309 units
- Ford Flex sales decreased 21.21 percent to 1,445 units
- Ford Focus sales decreased 67.42 percent to 3,661 units
- Ford Fusion sales decreased 7.98 percent to 16,052 units
- Ford GT sales decreased 88.89 percent to 1 units
- Ford Heavy Trucks sales increased 0.26 percent to 1,142 units
- Ford Mustang sales decreased 43.06 percent to 4,392 units
- Ford Police Interceptor Sedan sales increased 7.41 percent to 725 units
- Ford Police Interceptor Utility sales decreased 15.17 percent to 2,707 units
- Ford Taurus sales increased 1.14 percent to 2,750 units
- Ford Transit sales decreased 8.34 percent to 11,348 units
- Ford Transit Connect sales decreased 19.76 percent to 3,188 units
Lincoln sales increased 8.5 percent to 11,526 units:
- Lincoln Continental sales decreased 3.78 percent to 1,170 units
- Lincoln MKC sales increased 10.78 percent to 2,774 units
- Lincoln MKT sales increased 45.7 percent to 271 units
- Lincoln MKZ sales decreased 18.27 percent to 1,874 units
- Lincoln Nautilus sales totaled 3,364 units
- Retail sales increased 28 percent
- Lincoln Navigator sales increased 43.56 percent to 2,073 units
In the complete 2018 calendar year, Ford Motor Company sales decreased 3.5 percent to 2,497,318 units.
Sales Results - December 2018 - USA - Ford
| MODEL | DEC 2018 / DEC 2017 | DECEMBER 2018 | DECEMBER 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| C-MAX | -98.87% | 16 | 1,416 | -63.66% | 6,683 | 18,390 |
| E-SERIES | -19.48% | 3,149 | 3,911 | -10.07% | 47,936 | 53,304 |
| ECOSPORT | * | 5,472 | * | * | 54,348 | * |
| EDGE | +10.78% | 15,133 | 13,660 | -5.95% | 134,122 | 142,603 |
| ESCAPE | -23.26% | 20,147 | 26,253 | -11.70% | 272,228 | 308,296 |
| EXPEDITION | +14.57% | 6,253 | 5,458 | +5.35% | 54,661 | 51,883 |
| EXPLORER | -22.81% | 19,586 | 25,375 | -4.34% | 227,732 | 238,056 |
| F-SERIES | -1.80% | 87,772 | 89,385 | +1.40% | 909,330 | 896,764 |
| FIESTA | +17.83% | 4,309 | 3,657 | +11.85% | 51,730 | 46,249 |
| FLEX | -21.21% | 1,445 | 1,834 | -9.29% | 20,308 | 22,389 |
| FOCUS | -67.42% | 3,661 | 11,237 | -28.44% | 113,345 | 158,385 |
| FUSION | -7.98% | 16,052 | 17,444 | -17.18% | 173,600 | 209,623 |
| GT | -88.89% | 1 | 9 | +41.57% | 126 | 89 |
| HEAVY TRUCKS | +0.26% | 1,142 | 1,139 | +5.05% | 12,096 | 11,515 |
| MUSTANG | -43.06% | 4,392 | 7,714 | -7.36% | 75,842 | 81,866 |
| POLICE INTERCEPTOR SEDAN | +7.41% | 725 | 675 | -7.66% | 7,382 | 7,994 |
| POLICE INTERCEPTOR UTILITY | -15.17% | 2,707 | 3,191 | +2.31% | 33,839 | 33,075 |
| TAURUS | +1.14% | 2,750 | 2,719 | -13.65% | 28,706 | 33,242 |
| TRANSIT | -8.34% | 11,348 | 12,380 | +8.19% | 137,794 | 127,360 |
| TRANSIT CONNECT | -19.76% | 3,188 | 3,973 | -7.40% | 31,923 | 34,473 |
| FORD TOTAL | -9.58% | 209,248 | 231,430 | -3.31% | 2,393,731 | 2,475,556 |
Sales Results - December 2018 - USA - Lincoln
| MODEL | DEC 2018 / DEC 2017 | DECEMBER 2018 | DECEMBER 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -3.78% | 1,170 | 1,216 | -27.09% | 8,758 | 12,012 |
| MKC | +10.78% | 2,774 | 2,504 | -2.98% | 26,241 | 27,048 |
| MKT | +45.70% | 271 | 186 | -22.66% | 2,324 | 3,005 |
| MKX | -100.00% | 0 | 2,976 | -100.00% | 0 | 31,031 |
| MKZ | -18.27% | 1,874 | 2,293 | -27.51% | 19,852 | 27,387 |
| NAUTILUS | * | 3,364 | 0 | * | 28,573 | 0 |
| NAVIGATOR | +43.56% | 2,073 | 1,444 | +69.52% | 17,839 | 10,523 |
| LINCOLN TOTAL | +8.54% | 11,526 | 10,619 | -6.81% | 103,587 | 111,159 |
Sales Results - December 2018 - USA - FMC Totals
| BRAND | DEC 2018 / DEC 2017 | DECEMBER 2018 | DECEMBER 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -9.58% | 209,248 | 231,430 | -3.31% | 2,393,731 | 2,475,556 |
| LINCOLN TOTAL | +8.54% | 11,526 | 10,619 | -6.81% | 103,587 | 111,159 |
| FMC USA TOTAL | -8.79% | 220,774 | 242,049 | -3.46% | 2,497,318 | 2,586,715 |
About The Numbers
- All percent change figures compared to Ford Motor Company November 2017 sales, except when noted
- There were 26 selling days in December 2018 and 26 selling days in December 2017
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company December 2018 sales
- U.S. Ford Motor Company December 2018 sales results:
- Ford December 2018 sales results (Ford brand)
- Lincoln December 2018 sales results
- Ford Motor Company South Korea December sales results:
- Ford Korea December 2018 sales results (Ford brand)
- Lincoln Korea December 2018 sales results
- Ford Motor Company Mexico December 2018 sales results:
- Ford Mexico December 2018 sales results
- Lincoln Mexico December 2018 sales results
- U.S. Ford Motor Company December 2018 sales results:
Comments
Amazing. They don’t want to sell cars, and their sales are going down month after month. They are the smartest. I don’t get it?
Ford is making a huge mistake by announcing the end of sedan production, when the Fusion is their best seller. If the Fusion continues as PHEV Energi and pure BEV models, they can take up Tesla Model S sales, as few consumers can afford to buy any midsized EV sedan that cost over $50,000. The Model 3 is a compact, EV like the Focus, and will dominate that market. But Ford must not surrender the Fusion’s market to Tesla, or to any import that may seem “flashier” and cost less but are lesser quality than the Fusion.
Agree, sort of. They want to stick us into electric cars, a no go for me.
Glad to see this poorly managed company’s sales decreased in 2018. Their stock is not doing well either, on December 26, 2018, their stock hit its 20th 52-week low ($7.41/share) since 7/25/18.
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