Alex Luft
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FoMoCo’s Ford brand reported 209,248 new vehicle deliveries in December 2018 in the United States, a decrease of 9.58 percent compared to December 2017.
Ford sales on an individual model basis were as follows:
- Ford C-Max sales decreased 98.87 percent to 16 units
- Ford E-Series sales decreased 19.48 percent to 3,149 units
- Ford EcoSport sales totaled 5,472 units
- Ford Edge sales increased 10.78 percent to 15,133 units
- Ford Escape sales decreased 23.26 percent to 20,147 units
- Ford Expedition sales increased 14.57 percent to 6,253 units
- Retail sales increased 47.2 percent
- Ford Explorer sales decreased 22.81 percent to 19,586 units
- Ford F-Series sales decreased 1.8 percent to 87,772 units
- Ford Fiesta sales increased 17.83 percent to 4,309 units
- Ford Flex sales decreased 21.21 percent to 1,445 units
- Ford Focus sales decreased 67.42 percent to 3,661 units
- Ford Fusion sales decreased 7.98 percent to 16,052 units
- Ford GT sales decreased 88.89 percent to 1 units
- Ford Heavy Trucks sales increased 0.26 percent to 1,142 units
- Ford Mustang sales decreased 43.06 percent to 4,392 units
- Ford Police Interceptor Sedan sales increased 7.41 percent to 725 units
- Ford Police Interceptor Utility sales decreased 15.17 percent to 2,707 units
- Ford Taurus sales increased 1.14 percent to 2,750 units
- Ford Transit sales decreased 8.34 percent to 11,348 units
- Ford Transit Connect sales decreased 19.76 percent to 3,188 units
In the complete 2018 calendar year, Ford sales decreased 3.31 percent to 2,393,731 units.
Going forward, Ford sales will no longer be reported on a monthly basis, as FoMoCo switches to a quarterly sales structure. Even so, Ford Authority will continue obsessively covering quarterly sales figures.
Sales Results - December 2018 - USA - Ford
| MODEL | DEC 2018 / DEC 2017 | DECEMBER 2018 | DECEMBER 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| C-MAX | -98.87% | 16 | 1,416 | -63.66% | 6,683 | 18,390 |
| E-SERIES | -19.48% | 3,149 | 3,911 | -10.07% | 47,936 | 53,304 |
| ECOSPORT | * | 5,472 | * | * | 54,348 | * |
| EDGE | +10.78% | 15,133 | 13,660 | -5.95% | 134,122 | 142,603 |
| ESCAPE | -23.26% | 20,147 | 26,253 | -11.70% | 272,228 | 308,296 |
| EXPEDITION | +14.57% | 6,253 | 5,458 | +5.35% | 54,661 | 51,883 |
| EXPLORER | -22.81% | 19,586 | 25,375 | -4.34% | 227,732 | 238,056 |
| F-SERIES | -1.80% | 87,772 | 89,385 | +1.40% | 909,330 | 896,764 |
| FIESTA | +17.83% | 4,309 | 3,657 | +11.85% | 51,730 | 46,249 |
| FLEX | -21.21% | 1,445 | 1,834 | -9.29% | 20,308 | 22,389 |
| FOCUS | -67.42% | 3,661 | 11,237 | -28.44% | 113,345 | 158,385 |
| FUSION | -7.98% | 16,052 | 17,444 | -17.18% | 173,600 | 209,623 |
| GT | -88.89% | 1 | 9 | +41.57% | 126 | 89 |
| HEAVY TRUCKS | +0.26% | 1,142 | 1,139 | +5.05% | 12,096 | 11,515 |
| MUSTANG | -43.06% | 4,392 | 7,714 | -7.36% | 75,842 | 81,866 |
| POLICE INTERCEPTOR SEDAN | +7.41% | 725 | 675 | -7.66% | 7,382 | 7,994 |
| POLICE INTERCEPTOR UTILITY | -15.17% | 2,707 | 3,191 | +2.31% | 33,839 | 33,075 |
| TAURUS | +1.14% | 2,750 | 2,719 | -13.65% | 28,706 | 33,242 |
| TRANSIT | -8.34% | 11,348 | 12,380 | +8.19% | 137,794 | 127,360 |
| TRANSIT CONNECT | -19.76% | 3,188 | 3,973 | -7.40% | 31,923 | 34,473 |
| FORD TOTAL | -9.58% | 209,248 | 231,430 | -3.31% | 2,393,731 | 2,475,556 |
About The Numbers
- All percent change figures compared to Ford December 2017 sales, except as noted
- There were 26 selling days in December 2018 and 26 selling days in December 2017
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company December 2018 sales
- U.S. Ford Motor Company December 2018 sales results:
- Ford December 2018 sales results (Ford brand)
- Lincoln December 2018 sales results
- Ford Motor Company South Korea December sales results:
- Ford Korea December 2018 sales results (Ford brand)
- Lincoln Korea December 2018 sales results
- Ford Motor Company Mexico December 2018 sales results:
- Ford Mexico December 2018 sales results
- Lincoln Mexico December 2018 sales results
- U.S. Ford Motor Company December 2018 sales results:
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Ford should not cancel its sedans, especially the Fusion, which is the best seller of the group. Without them, the U.S. market for sedans will fall completely to the imports which mostly are cheaper but at a much lesser quality. Then what will stop the imports from doing the same for the CUVs and SUVs? Of course, they are also killing Ford sales in that market!
So, what is left for Ford if the two biggest markets are surrendered to the foreigners?
I agree with you Raymond. Ford’s brain trust IQ is definitely down. Someday they will be the poor partner with VW. That will doubly insure that I will not buy another Ford.
Wonder why sales are dropping like a stone? A car company that isn’t going to build cars? Hmmm, maybe.