Ford To Switch To Quarterly Sales Reporting

Sponsored Links

Ford Motor Company has announced plans to switch from monthly to quarterly sales reporting in 2019.

The reasoning for the change is that quarterly reporting evens out the monthly variances (spikes and troughs) caused by fleet order timing. As such, it allows Ford to control the message behind its sales results in a better fashion.

Sponsored Links

The decision follows in the footsteps of cross-town rival General Motors Company, which ceased reporting sales on a monthly basis after the first quarter of 2018. Other automakers will likely follow. In fact, it wouldn’t be a huge surprise if Fiat Chrysler Automobiles would follow in the footsteps. Notably, Tesla was the only other automaker to report sales on a quarterly basis.

The Ford Authority Take

As part of this move, the media, analysts and consumers will have less sales data, which many find interesting and noteworthy. In fact, more data is probably better than less data in today’s era of decreasing car sales and increasing crossover sales.

Even so, some argue that quarterly sales reports deliver a clearer picture of a vehicle’s sales health over the long run, while tasking the automaker with less administrative work associated with delivering sales figures every month.

Sponsored Links
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Changing The Oil On Your Ford Ranger Might Be More Complicated Than You Think

2019 Barrett-Jackson Scottsdale Auction Is A Gen-1 Ford GT Smorgasbord