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2020 Ford Explorer Will Push Into Luxury SUV Pricing Realm

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Ford is getting set to launch the all-new 2020 Ford Explorer, a very important SUV model for the brand, packing all sorts of new tech including a new hybrid version. The catch with any new design is that prices often go up, and in the case of the all-new Explorer, prices are going up massively for some trims compared to similar 2019 models. On the entry-level 2020 Explorer, the MSRP is $33,860 including the $1,095 destination charge, reports CarsDirect.com. Not a big gain compared to the $33,460 starting price of the 2019 entry-level model.

The catch with the entry-level version of the SUV is that it’s rare to find entry-level trims on lots as dealers usually order the better equipped XLT, a step up the ladder, and that is where prices start going up significantly for the 2020 Ford Explorer compared to the outgoing version. The 2020 Explorer XLT will start at $37,770, which is $2,275 more than the 2019 XLT.

The new Ford Explorer will be a crucial product for Ford going forward.

Going up another rung on the 2020 Ford Explorer ladder to the Limited drives prices up $5,365 more than last year, with the MSRP starting at $49,225. The 2019 Explorer Sport has been replaced with the Explorer ST for 2020, and that vehicle has a massive price increase compared to the 2019 Explorer Sport, according to the report. The 2020 Explorer ST starts at $55,835, a whopping $8,115 more than the outgoing Explorer Sport. Keep in mind that the all-new Explorer ST is a 400 horsepower beast of a different cloth compared to the outgoing Explorer Sport.

Step all the way up to the top of the range to the Explorer Platinum, and you will reportedly spend $59,345, an increase of $4,085 compared to the Platinum for 2019. Ford’s Platinum MSRP pushes the 2020 Explorer to a price point where buyers can opt for an SUV that fits into the luxury segment; such as the Lexus RX starting at a bit less than $49,000 or the Acura MDX Advanced Package with all-wheel drive ringing up at a bit under $60,000. We’ll have to wait until launch to see if Ford’s pricing reflects the quality of the new Explorer, or if the sticker price will send buyers scurrying to the plethora of alternative SUVs on the market today.

Stay tuned to Ford Authority for more Ford Explorer news.

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Shane is a car guy with a fondness for Mustangs and off-roading.

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Comments

  1. Bob Dobson

    The upcharge of $8,115 on the ST will be a deal breaker for most unless incentives are applied somehow. A modest increase is expected but that’s unreasonable. They may have just pushed some people out of the Explorer and into a Luxury brand, too bad.

    Reply
  2. George S

    It always seem from the base price to the top trim was usually about $20k added on goodies, but now it may be pushed to almost double could be a hard sale. Just wait for the ad pictures, “Starting at $32,850, as shown $55,835”.

    I recently rented a Explorer using it for over three weeks. It was a obviously a entry trim level but beside that I was not impressed with it at all. A hard ride, too much noise from the engine, the fit and finish on the interior was not as I expected. I’d be hard press to fork out big dollars for it.

    Reply
  3. Dave

    HUGE price increases and NO V8? The Dodge Durango R/T with V8, higher tow weight, and… LESS expensive,
    seems like the better choice.

    Reply
    1. Micks

      Yes the Durango R/T can tow more but the Explorer ST will have 400hp and 400tq while the Durango has 360hp and 390tq. No need for the Explorer to have a V8, the twin turbo Ecoboost does just fine and is a proven engine in the F-150’s. Also, once you build a Durango R/T to match what the Explorer ST will have you are going to be within $3k on price if not equal, depending on the exact options.

      Reply

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