Ford Authority

Ford Expedition Sales Increase 23 Percent To 14,140 Units In Q4 2018

Ford Expedition sales increased in the United States and decreased in Mexico in the fourth quarter of 2018.

Ford Expedition Sales - Q4 2018 - United States

In the United States, Ford Expedition deliveries totaled 14,140 units in Q4 2018, an increase of about 23 percent compared to 11,482 units sold in Q4 2017.

During the complete 2018 calendar year, Expedition sales increased about 5 percent to 54,661 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
EXPEDITION +23.15% 14,140 11,482 +5.35% 54,661 51,883

Ford Expedition Sales - Q4 2018 - Mexico

In Mexico, Ford Expedition deliveries totaled 261 units in Q4 2018, an increase of about 11 percent compared to 236 units sold in Q4 2017.

During the complete 2018 calendar year, Expedition sales increased about 28 percent to 957 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
EXPEDITION +10.59% 261 236 +27.60% 957 750

Competitive Sales Comparison

The Expedition saw the higher increase in fourth quarter sales volume while accounting for 16 percent segment share. Despite the notable increase, the Expedition was outsold by three GM full-size SUVs – the GMC Yukon (see running GMC Yukon sales), Chevy Tahoe (see running Chevy Tahoe sales) and the Chevy Suburban (see running Chevy Suburban sales).

  • Note that for Q4 2018, GMC Yukon and GMC Yukon XL sales are reported on the same line, result in the Yukon XL line showing zero deliveries. This is a result of GM refusing to break out GMC Yukon XL sales from GMC Yukon sales.

Sales Numbers - Mainstream Full-Size SUVs - Q4 2018 - United States

MODEL Q4 18 / Q4 17 Q4 18 Q4 17 YTD 18 / YTD 17 YTD 18 YTD 17
YUKON +47.00% 25,366 17,256 +64.25% 80,784 49,183
TAHOE -17.33% 24,679 29,852 +5.25% 104,153 98,961
SUBURBAN -13.42% 15,200 17,557 +7.28% 60,633 56,516
EXPEDITION +23.15% 14,140 11,482 +5.35% 54,661 51,883
ARMADA -31.02% 6,990 10,134 -8.46% 32,650 35,667
SEQUOIA -4.47% 3,016 3,157 -8.51% 11,121 12,156
YUKON XL -100.00% 0 12,340 -100.00% 0 35,059
TOTAL -12.17% 89,391 101,778 +1.35% 344,002 339,425

As such, Expedition trailed the 39,879 combined sales of the Tahoe and Suburban as well as the 25,366 combined sales of the GMC Yukon and Yukon XL – the most comparable vehicles in the class.

The full-size mainstream SUV segment contracted 12 percent in Q4 2018 and expanded 1 percent during the complete 2018 calendar year.

The Ford Authority Take

Despite the notable growth in Ford Expedition sales during the fourth quarter, the full-size utility still trailed GM’s leading position of 74 percent segment share by a very wide margin. Even so, The Blue Oval is finally gaining on GM’s leading spot.

However, GM will soon counter the all-new Expedition with new offerings – all of which are coming for the 2020 model year.

Going forward, we expect Ford Expedition sales to continue growing thanks to the ongoing shift in consumer behavior that favors utility vehicles like CUVs and SUVs at the expense of sedans.

About The Numbers

  • All percent change figures compared to Ford Expedition Q4 2017 sales
  • In the United States, there were 77 selling days in Q4 2018 and 76 selling days in Q4 2017
  • Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition L/Expedition MAX
  • Starting in the second quarter of 2018, GM ceased breaking out sales for the GMC Yukon and Yukon XL. As such, the line in the comparison table that reads “Yukon” contains sales of both the Yukon and Yukon XL, while the line for Yukon XL shows 0 units sold.

Ford Authority founder with a passion for global automotive business strategy.

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  1. trailhiker

    It looks like supply and demand are at a point Ford is making a larger percentage of the higher end models.
    I don’t want them to increase volume to chase after GM, only to have GM slap an additional 5K rebate on theirs.

  2. George S

    Like The Ram trucks, the gear selector is a knob. The location on this Ford is on top of the console. Just too exposed for any little kid to fiddle with it while driving. GM still has the stick on the column even though it made not be needed but it gives a sense of control and security. I wonder what GM will do with the new 2020 big SUV’s?

    1. trailhiker

      In my state, little kids are not even allowed in the front seat until they are teenagers.
      I’ve also seen a video where a guy in a Fusion with the knob changed it to “R” while driving, and the car did not
      shift into reverse, but the back up camera display came on in his dash.

      1. George S

        Thinking about it, for safety it is obvious the transmission would not be allowed to into reverse or park while moving. Chrysler did fix there control to prevent accidentally not going into park as what had happen when an actor’s car rolled down the driveway while getting his mail. I tried this on my brothers new RAM. If the selector is in drive and you open the driver’s door while stopped, it immediately goes into park. I do not recall if the parking brake is set. Another safety factor is while in reverse and the sensors detects something, the brakes are applied and the truck will come to a complete stop.


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