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Ford Edge Sales Decrease 7 Percent To 35,184 Units In Q4 2018

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Ford Edge sales decreased in the United States and Mexico during the fourth quarter of 2018.

Ford Edge Sales - Q4 2018 - United States

In the United States, Ford Edge deliveries totaled 35,184 units in Q4 2018, a decrease of about 7 percent compared to 37,876 units sold in Q4 2017.

During the complete 2018 calendar year, Edge sales decreased about 6 percent to 134,122 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
EDGE -7.11% 35,184 37,876 -5.95% 134,122 142,603

Ford Edge Sales - Q4 2018 - Mexico

In Mexico, Ford Edge deliveries totaled 202 units in Q4 2018, an increase of about 13 percent compared to 178 units sold in Q4 2017.

During the complete 2018 calendar year, Edge sales decreased about 32 percent to 898 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
EDGE +13.48% 202 178 -32.33% 898 1,327

2018 Ford Edge SEL Sport

Competitive Sales Comparison

Ford Edge sales performance puts it in third place out of a total of nine rivals in terms of overall Q4 2018 sales volume. The Toyota Highlander dominated the segment, posting an 11 percent increase with 63,812 units sold while the Jeep Grand Cherokee (see Jeep Grand Cherokee sales) was the runner up with 58,255 units sold, though its sales volume fell 2 percent.

The Edge came in third, thereby outselling all other segment contenders including the Hyundai Santa Fe, GMC Acadia (see GMC Acadia Sales), Kia Sorento, Nissan Murano, Mitsubishi Outlander, and Chevrolet Blazer (see Chevrolet Blazer sales). It’s worth noting that the Chevrolet Blazer – the Edge’s newest and most direct rival – recorded 27 deliveries in the fourth quarter of 2018 since it was only available for a few days prior to the close of the quarter.

The mainstream midsize crossover segments, comprised of CUVs with a starting price in the vicinity of $30,000, saw sales decrease 6 percent in Q4 2018 and decreased nearly 2 percent during the complete 2018 calendar year.

Sales Numbers - Midsize Mainstream Crossovers - Q4 2018 - United States

MODEL Q4 18 / Q4 17 Q4 18 Q4 17 YTD 18 / YTD 17 YTD 18 YTD 17
HIGHLANDER +10.83% 63,812 57,579 +13.32% 244,511 215,775
GRAND CHEROKEE -2.01% 58,255 59,451 -6.56% 224,908 240,696
EDGE -7.11% 35,184 37,876 -5.95% 134,122 142,603
SANTA FE -25.18% 28,069 37,516 -12.11% 117,038 133,171
ACADIA -11.83% 25,128 28,498 -20.68% 88,621 111,726
SORENTO -0.97% 22,154 22,371 +8.19% 107,846 99,684
MURANO -14.70% 20,322 23,825 +8.88% 83,547 76,732
OUTLANDER -25.26% 6,842 9,155 +6.63% 37,652 35,310
BLAZER * 27 * * 27 0
TOTAL -5.96% 259,793 276,271 -1.65% 1,038,272 1,055,697

Refreshed 2019 Ford Edge ST

The Ford Authority Take

The decline in Ford Edge sales is rather concerning considering current market trends, which strongly favor crossovers and SUVs over traditional sedans.

We attribute the drop in Ford Edge sales volume due to competitive pressures of newer and more attractive offerings from Hyundai. The chain of events is certainly disappointing given the opportunity that exists in the mainstream midsize crossover space. We hope that the refreshed 2019 Ford Edge will give the model what is necessary to overcome those circumstances.

About The Numbers

  • All percent change figures compared to Ford Edge Q4 2017 sales, except as noted
  • In the United States, there were 77 selling days in Q4 2018 and 76 selling days in Q4 2017
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Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. Bob Dobson

    The Edge is a good product but once again Ford has overpriced it. The Edge can get up into the $50K range when adding a few options or select the ST model. People simply aren’t looking at the Edge when they are spending $50K. The Edge would sell well if it was $5K-$7K cheaper and offered similar packages as the competition. The Edge should top out in the $45K range fully loaded.

    Reply
  2. cwjh

    Fusion was selling this good…

    Reply

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